Dec 5, 2012, 9:40 AM EDT
Newspapers are dying and professional sports leagues are taking it upon themselves to break news rather than talking to the pesky press. In light of that, what’s to become of Johnny Sportswriter? Why, covering individual athletes! From a recent story in the Wall Street Journal about the Brooklyn Nets Deron Williams:
By all appearances, Deron Williams has enjoyed the trappings of life as an NBA superstar … For most human beings, this would be enough. Not Williams, whose wide-ranging list of accomplishments and assets includes something extraordinary, unique even among pro athletes: He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com.
Seriously: Williams employs his own beat writer to provide daily news updates on his website. Granted, its run by Williams and his agents/managers, so it’s not like this is “news” as we know it, but it is different than, say, an athlete updating social media sites or a publicist offering press releases. These are bylined stories that read like newspaper reports.
We live in a world where the message is being increasingly sculpted, crafted and controlled, even when the news goes out through independent media. In light of that, it’s not necessarily shocking that such a thing is happening, even if it is somewhat depressing. I would not be at all surprised if we see several other athletes following suit soon and, eventually, this becoming the new normal.
- Tigers acquire closer Joakim Soria from the Rangers 9
- Phillies officials “have contemplated the possibility of paying off” and releasing Ryan Howard 29
- The dizzying intellect of Tom Glavine 17
- Verducci: baseball should think about an “illegal defense” rule to combat shifts 158
- Chase Headley plays the hero in his first game in pinstripes 30
- And That Happened: Tuesday’s scores and highlights 29
- Rockies place Troy Tulowitzki on the disabled list 18
- Rob Manfred “heavily favored” to be Bud Selig’s replacement 29
- Verducci: baseball should think about an “illegal defense” rule to combat shifts (158)
- Luke Scott released from Korean team after calling coach a “liar” and a “coward” (108)
- Yankees acquire Chase Headley from Padres (108)
- Who is the next Face of Baseball? (96)
- David Ortiz passes Carl Yastrzemski on the all-time home run list — is he a Hall of Famer? (92)