Dec 5, 2012, 9:40 AM EST
Newspapers are dying and professional sports leagues are taking it upon themselves to break news rather than talking to the pesky press. In light of that, what’s to become of Johnny Sportswriter? Why, covering individual athletes! From a recent story in the Wall Street Journal about the Brooklyn Nets Deron Williams:
By all appearances, Deron Williams has enjoyed the trappings of life as an NBA superstar … For most human beings, this would be enough. Not Williams, whose wide-ranging list of accomplishments and assets includes something extraordinary, unique even among pro athletes: He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com.
Seriously: Williams employs his own beat writer to provide daily news updates on his website. Granted, its run by Williams and his agents/managers, so it’s not like this is “news” as we know it, but it is different than, say, an athlete updating social media sites or a publicist offering press releases. These are bylined stories that read like newspaper reports.
We live in a world where the message is being increasingly sculpted, crafted and controlled, even when the news goes out through independent media. In light of that, it’s not necessarily shocking that such a thing is happening, even if it is somewhat depressing. I would not be at all surprised if we see several other athletes following suit soon and, eventually, this becoming the new normal.
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- Keith Law’s top 100 prospects list is out 37
- Great Moments in Media Arrogance: Marshawn Lynch edition 166
- Nationals sign former Blue Jays closer Casey Janssen 11
- Ichiro Suzuki’s deal with the Marlins is worth $2 million 34
- Orioles acquire outfielder Travis Snider from Pirates 37
- Not so fast on the Bud Selig Hall of Fame talk 50
- Blue Jays sign president and CEO Paul Beeston to extension through 2015 26
- Great Moments in Media Arrogance: Marshawn Lynch edition (168)
- Rob Manfred, new Major League Baseball commissioner, suggests ban on defensive shifts (118)
- Why “Deflategate” would never happen in baseball (96)
- The Yankees are going to try to get out of paying A-Rod his contract incentives (83)
- The 2015 Braves have “gravitas” and “veteran leadership” and will have dirty uniforms. Just kill me now. (76)