Dec 5, 2012, 9:40 AM EDT
Newspapers are dying and professional sports leagues are taking it upon themselves to break news rather than talking to the pesky press. In light of that, what’s to become of Johnny Sportswriter? Why, covering individual athletes! From a recent story in the Wall Street Journal about the Brooklyn Nets Deron Williams:
By all appearances, Deron Williams has enjoyed the trappings of life as an NBA superstar … For most human beings, this would be enough. Not Williams, whose wide-ranging list of accomplishments and assets includes something extraordinary, unique even among pro athletes: He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com.
Seriously: Williams employs his own beat writer to provide daily news updates on his website. Granted, its run by Williams and his agents/managers, so it’s not like this is “news” as we know it, but it is different than, say, an athlete updating social media sites or a publicist offering press releases. These are bylined stories that read like newspaper reports.
We live in a world where the message is being increasingly sculpted, crafted and controlled, even when the news goes out through independent media. In light of that, it’s not necessarily shocking that such a thing is happening, even if it is somewhat depressing. I would not be at all surprised if we see several other athletes following suit soon and, eventually, this becoming the new normal.
- Sandy Alderson is not going to “roll over” for Scott Boras and shut down Matt Harvey 50
- Dodgers are already fed up with 6.56 ERA-pitching, excuse-making Mat Latos 44
- And That Happened: Thursday’s scores and highlights 57
- Bryce Harper walks in all four of his plate appearances, scores four runs 24
- ESPN pulls Curt Schilling off broadcasts for rest of regular season and Wild Card game 146
- David Ortiz is more likely to be boned in Hall of Fame voting for being a DH than for PED stuff 145
- And That Happened: Wednesday’s scores and highlights 74
- The Marlins are going to change everything except their biggest problem this offseason 53
- Sarah Palin sticks up for Curt Schilling, tells ESPN to “stick to sports” (266)
- ESPN pulls Curt Schilling off broadcasts for rest of regular season and Wild Card game (146)
- David Ortiz is more likely to be boned in Hall of Fame voting for being a DH than for PED stuff (145)
- Matt Williams puts up another strong performance in his quest to get himself fired (107)
- David Ortiz tweets his happiness about the Deflategate decision (100)