Dec 5, 2012, 9:40 AM EDT
Newspapers are dying and professional sports leagues are taking it upon themselves to break news rather than talking to the pesky press. In light of that, what’s to become of Johnny Sportswriter? Why, covering individual athletes! From a recent story in the Wall Street Journal about the Brooklyn Nets Deron Williams:
By all appearances, Deron Williams has enjoyed the trappings of life as an NBA superstar … For most human beings, this would be enough. Not Williams, whose wide-ranging list of accomplishments and assets includes something extraordinary, unique even among pro athletes: He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com.
Seriously: Williams employs his own beat writer to provide daily news updates on his website. Granted, its run by Williams and his agents/managers, so it’s not like this is “news” as we know it, but it is different than, say, an athlete updating social media sites or a publicist offering press releases. These are bylined stories that read like newspaper reports.
We live in a world where the message is being increasingly sculpted, crafted and controlled, even when the news goes out through independent media. In light of that, it’s not necessarily shocking that such a thing is happening, even if it is somewhat depressing. I would not be at all surprised if we see several other athletes following suit soon and, eventually, this becoming the new normal.
- There’s a “very good chance” the Red Sox trade Lackey and Lester 22
- Hey, Rube: Phillies pay dearly for Amaro’s misguided loyalty 37
- And That Happened: Tuesday’s scores and highlights 51
- Dodgers announce Vin Scully will return for 2015 season 48
- Jon Lester scratched Wednesday amid trade speculation 38
- Rays are “talking and willing” to trade ace lefty David Price; Cardinals and Dodgers interested 41
- Phillies wanted Joc Pederson, Corey Seager, and Julio Urias from Dodgers for Cole Hamels 90
- Matt Cain is going to pay a visit to Dr. Andrews 8
- Expert’s Corner: How to troll fans of all 30 teams (201)
- “Caucasians” t-shirts are hot sellers on Canadian Indian reservations (198)
- Verducci: baseball should think about an “illegal defense” rule to combat shifts (165)
- Must-click link: sexual depravity — and possibly rape — in the minor leagues (104)
- The Nationals and Orioles dispute over TV money is about to explode (101)