Dec 5, 2012, 9:40 AM EDT
Newspapers are dying and professional sports leagues are taking it upon themselves to break news rather than talking to the pesky press. In light of that, what’s to become of Johnny Sportswriter? Why, covering individual athletes! From a recent story in the Wall Street Journal about the Brooklyn Nets Deron Williams:
By all appearances, Deron Williams has enjoyed the trappings of life as an NBA superstar … For most human beings, this would be enough. Not Williams, whose wide-ranging list of accomplishments and assets includes something extraordinary, unique even among pro athletes: He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com.
Seriously: Williams employs his own beat writer to provide daily news updates on his website. Granted, its run by Williams and his agents/managers, so it’s not like this is “news” as we know it, but it is different than, say, an athlete updating social media sites or a publicist offering press releases. These are bylined stories that read like newspaper reports.
We live in a world where the message is being increasingly sculpted, crafted and controlled, even when the news goes out through independent media. In light of that, it’s not necessarily shocking that such a thing is happening, even if it is somewhat depressing. I would not be at all surprised if we see several other athletes following suit soon and, eventually, this becoming the new normal.
- Jose Altuve breaks Craig Biggio’s franchise record, tallying his 211th hit of the season 4
- Orioles beat Blue Jays to clinch AL East title 21
- Tanner Roark dominates as Nationals clinch NL East 18
- Masahiro Tanaka to pitch on Sunday 9
- Astros shut down George Springer for the season 0
- The Blue Jays will make a qualifying offer to Melky Cabrera 24
- And That Happened: Monday’s scores and highlights 34
- MLB suspends Jonathan Papelbon seven games for incident during Sunday’s game 42
- Chris Davis suspended 25 games for amphetamine use (92)
- A few thoughts about the discrimination lawsuit against the Mets (91)
- Giancarlo Stanton diagnosed with multiple facial fractures and dental damage (91)
- Bud Selig can’t remember the last domestic violence incident in Major League Baseball (88)
- A couple of initial thoughts on the Chris Davis suspension (83)