Dec 5, 2012, 9:40 AM EST
Newspapers are dying and professional sports leagues are taking it upon themselves to break news rather than talking to the pesky press. In light of that, what’s to become of Johnny Sportswriter? Why, covering individual athletes! From a recent story in the Wall Street Journal about the Brooklyn Nets Deron Williams:
By all appearances, Deron Williams has enjoyed the trappings of life as an NBA superstar … For most human beings, this would be enough. Not Williams, whose wide-ranging list of accomplishments and assets includes something extraordinary, unique even among pro athletes: He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com.
Seriously: Williams employs his own beat writer to provide daily news updates on his website. Granted, its run by Williams and his agents/managers, so it’s not like this is “news” as we know it, but it is different than, say, an athlete updating social media sites or a publicist offering press releases. These are bylined stories that read like newspaper reports.
We live in a world where the message is being increasingly sculpted, crafted and controlled, even when the news goes out through independent media. In light of that, it’s not necessarily shocking that such a thing is happening, even if it is somewhat depressing. I would not be at all surprised if we see several other athletes following suit soon and, eventually, this becoming the new normal.
- Report: Yankees have agreed to a three-year deal with Carlos Beltran 67
- Mike Napoli agrees to two-year, $32 million deal with Red Sox 25
- Curtis Granderson leaves Yankees for Mets (and $60 million) 66
- Robinson Cano agrees to $240 million deal with Mariners 256
- MLB, NPB nearing new posting system agreement 9
- Robinson Cano agrees to $240 million deal with Mariners (257)
- Yankees agree to seven-year, $153M contract with free agent outfielder Jacoby Ellsbury (160)
- Report: Mariners willing to offer Robinson Cano a 10-year, $240 million deal (143)
- When will the Yankees regret the Jacoby Ellsbury contract? (101)
- Robinson Cano signing only bad if the Mariners stop now (93)