Skip to content

Excerpts from Terry Francona’s upcoming book paint an unflattering portrait of the Sox’ owners

Jan 15, 2013, 2:59 PM EST

Terry Francona AP

This is probably not too surprising, but Terry Francona’s upcoming book — excerpts of which were released today on WBZ’s website – have Tito taking shots at the team’s owners, saying that they don’t love baseball and put ratings and gate above all else.

Which, sure. They’re owners. That’s what owners do. But it sounds like the way they would have preferred that be carried out is rather, well, dumb:

The excerpt details a meeting with then-general manager Theo Epstein, Francona, Lucchino, [Tom] Werner and a tardy [John] Henry.

“Werner talked about slumping television ratings and whined, ‘We need to start winning in more exciting fashion,’” the excerpt read … “They told us we didn’t have any marketable players, that we needed some sizzle. We need some sexy guys,” Epstein said. “Talk about the tail wagging the dog. This is like an absurdist comedy. We’d become too big. It was the farthest thing from what we set out to be.”

Al Davis was at times an awful, awful sports owner, but at least “just win baby” makes some sense. I don’t recall any successful sports franchise whose mantra was “just win with sizzle” or “just win in an exciting fashion.”  If I was Theo Epstein or Francona I think I would have told those guys that I’d help supply the wins and for them to get their marketing department going on the sizzle.

Should be a fun book. Comes out on January 22.

Latest Posts
  1. Giants release Marco Scutaro

    Jan 28, 2015, 10:21 PM EST

    scutaro getty Getty Images

    Scutaro appeared in just five games last season for the World Series champions due to a back injury that has continued to bother him this offseason.

  2. Mets avoid arbitration with Jenrry Mejia at $2.595 million

    Jan 28, 2015, 8:59 PM EST

    mejia getty Getty Images

    Mejia requested a salary of $3 million from the Mets and was offered $2.1 million when arbitration figures were exchanged on January 16.

  3. Garrett Richards’ arbitration hearing set for February 11

    Jan 28, 2015, 7:43 PM EST

    garrett richards getty Getty Images

    Teams and players usually come to terms before hearings are needed — thus avoiding any drama — but Richards is a complicated case.

  4. Diamondbacks hire Joe Carter as special assistant

    Jan 28, 2015, 6:28 PM EST

    joe carter getty Getty Images

    It’s the first front office type of job for Carter, who played for six different teams — most famously the Toronto Blue Jays — between 1983-1998.

  5. Angels, David Freese avoid arbitration

    Jan 28, 2015, 5:15 PM EST

    David Freese AP AP

    Freese requested $7.6 million and the Angels countered at $5.25 million.

  6. The Braves DFA’d Jose Constanza to make room for Dian Toscano

    Jan 28, 2015, 4:56 PM EST

    braves logo large

    One fourth outfielder is being paid $6 million. The other fourth outfielder was not. Go Braves.

  7. Baseball is in The Best Shape of its Life. And isn’t dying, you guys.

    Jan 28, 2015, 3:59 PM EST

    Money Bag

    Wow! I get to use my two favorite cliches in one headline!

  8. White Sox sign Gordon Beckham, designate Dayan Viciedo for assignment

    Jan 28, 2015, 2:44 PM EST

    gordon beckham getty Getty Images

    Gordon Beckham played the first five-and-a-half years of his career for the White Sox before being traded to the Angels in August.

  9. Great Moments in Media Arrogance: Marshawn Lynch edition

    Jan 28, 2015, 2:25 PM EST

    Marshawn Lynch AP

    No, Johnny Sportswriter. Marshawn Lynch does not owe his job to you quoting him in your local newspaper.

  10. Mariners sign John Baker

    Jan 28, 2015, 12:16 PM EST

    John Baker marlins AP

    Baker was once a solid starting catcher for the Marlins, but he’s been mostly injured for the past five seasons.

  11. Joe Blanton is coming out of retirement

    Jan 28, 2015, 11:45 AM EST

    Joe Blanton AP

    Blanton called it quits in April after getting released by the Angels and struggling at Triple-A for the A’s.

  12. Remember when Cal Ripken’s mom was kidnapped? Yeah, it’s still unsolved.

    Jan 28, 2015, 11:03 AM EST

    violet ripken

    Dave McKenna of Deadspin looks into the investigation and why it has gone seemingly nowhere.

  13. Ichiro Suzuki’s deal with the Marlins is worth $2 million

    Jan 28, 2015, 10:15 AM EST

    New York Yankees' Suzuki runs and watches the ball after he hit a walk-off home run to beat the Texas Rangers in their MLB American League game in New York Reuters

    At age 41 he’ll be joining the Marlins in a backup role, playing behind starting outfielders Giancarlo Stanton, Marcell Ozuna, and Christian Yelich.

  14. Yoan Moncada’s situation could clear up soon and he could sign in a couple of weeks

    Jan 28, 2015, 9:00 AM EST

    cuba hat

    Complications with new regulations may soon be ironed out.

  15. Pablo Sandoval made a half court basket while sitting on his butt

    Jan 28, 2015, 6:32 AM EST

    Pablo Sandoval AP

    Why yes, it is the darkest week of the offseason. Why do you ask?

  16. Rob Manfred not concerned about uneven DH rule

    Jan 27, 2015, 9:41 PM EST

    mlb logo large

    If you expected new Major League Baseball commissioner Rob Manfred to either expand the DH rule to the National League or eliminate it altogether, you can probably stop now.

  17. Orioles acquire outfielder Travis Snider from Pirates

    Jan 27, 2015, 8:28 PM EST

    travis snider pirates getty Getty Images

    Dan Connolly of the Baltimore Sun reports that the Orioles have completed a trade for Pirates outfielder Travis Snider. Pittsburgh’s return is a player to be named later and 21-year-old pitching prospect Stephen Tarpley.

Top 10 MLB Player Searches
  1. J. Papelbon (5959)
  2. J. Shields (4175)
  3. I. Suzuki (3767)
  4. R. Vogelsong (3561)
  5. Y. Moncada (3438)
  1. J. Gomes (2964)
  2. J. Hoffman (2699)
  3. D. Fowler (2614)
  4. F. Rodriguez (2602)
  5. D. Mesoraco (2431)