Jan 23, 2013, 9:36 AM EDT
You hear it every time an athlete is busted for PEDs: “He/she needs to come clean and explain what he/she did. Only then can he/she begin to repair the damage to his/her reputation and legacy he/she has done.”
MM Haigh found that baseball players who apologized to their fans were no more likely to receive positive news coverage than those who did not. Jessica Korn studied polling data (pdf) and discovered that admission and apology actually resulted in decreased favorability, while denial was a more successful PR strategy.
This comes in a piece at The Guardian by Harry Enten about how Lance Armstrong’s confession to Oprah was actually way more damaging to his favorability ratings than merely staying silent would have done.
If you’re 2002 Ken Caminiti and you’re just looking for a way to clear your conscience, cool, go public. But if you’re actually interested in protecting or preserving your popularity or legacy or reputation or whatever, going public about your PED use is counterproductive. Which shouldn’t be surprising given how every single public confession of PED use is followed up with sports writers penning columns about how the apology or confession was insincere, too late or otherwise inadequate.
It’s almost as if those sports writers who say that the athlete should confess his sins are really just interested in more column fodder.
(thanks to Ethan for the heads up)
- Cuba’s best pitching prospect is on his way to America 16
- Will Smith suspended for eight games for the foreign substance on his arm 45
- Will Smith’s ejection once again shows baseball’s silly approach to foreign substance rules 47
- And That Happened: Thursday’s scores and highlights 91
- Who really owns a home run ball? 65
- The story behind the Nationals squirting chocolate syrup on each other after big wins 43
- And That Happened: Wednesday’s scores and highlights 130
- Bryce Harper on Marvin Hudson ejection: “I don’t think 40,000 people came to watch him ump” 130
- Bryce Harper on Marvin Hudson ejection: “I don’t think 40,000 people came to watch him ump” (130)
- And That Happened: Wednesday’s scores and highlights (130)
- Bryce Harper ejected for second time in a week (122)
- GM Dan Jennings to be named the Marlins new manager. And it’s a terrible idea. (111)
- And That Happened: Tuesday’s scores and highlights (101)