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The Royals 2013 slogan: “Come to Play”

Feb 4, 2013, 2:02 PM EDT

Don Draper

In 2012 the Royals used “Our Time” as its marketing slogan. That lent itself well to “… in purgatory”-style tomfoolery. They’re trying something else this year: “Come to play.” Bob Dutton quotes marketing consultant types who explain the rationale. The upshot: the Royals are going to play hard and you should come out to play at the ballpark, etc.

If normal form holds, you have approximately 72 days until the Royals season is more or less kaput, so that should be plenty of time for you to come up with little jokes and things incorporating the slogan.

But don’t use “Come to play… because, really, we need all the help we can get? Do you have a glove? If not, we can get you one.” ┬áBecause I already thought of it.

  1. blacksables - Feb 4, 2013 at 2:15 PM

    Otherwise known as: Come and put your money into Dan Glass’ pocket while he continues to cut the throat of a once-proud franchise and suck it’s slowly cooling blood.

  2. tfbuckfutter - Feb 4, 2013 at 2:20 PM

    Come to play and then leave early so you can avoid the rush.

    • sportsdrenched - Feb 4, 2013 at 3:10 PM

      a rush from a Royals game? ha.

  3. historiophiliac - Feb 4, 2013 at 2:20 PM

    I’m sorry, was there text with that picture?

    Thank you, Craig.

  4. Caught Looking - Feb 4, 2013 at 2:22 PM

    Come to play on your iPad.

  5. cur68 - Feb 4, 2013 at 2:29 PM

    They spelled “Pay” wrong.

  6. tfbuckfutter - Feb 4, 2013 at 2:48 PM

    Come to play….and also, there will be a baseball game going on so you can watch that too…..at least the top half of the innings should be entertaining.

  7. historiophiliac - Feb 4, 2013 at 3:02 PM

    I was at a game with my mother once, and the team was very bad. Someone in the stands caught a pop fly and my mom yelled at the coach after: “Give that guy a contract!”

  8. chacochicken - Feb 4, 2013 at 3:45 PM

    Come to play how many beers can you drink at Kauffman stadium. What will make you throw up first?

  9. tfbuckfutter - Feb 4, 2013 at 4:12 PM

    Next season’s slogan: Look, if more people don’t start showing up there’s going to be bears in the stand. We can’t do anything about it. So just keep that in mind. If you don’t come to more games, there’s going to be bears at the ones you do come to.

  10. blingslade - Feb 4, 2013 at 5:15 PM

    Come we’re GAY

    • tfbuckfutter - Feb 4, 2013 at 6:25 PM

      I’m not sure I get it.

      Please expand on your idea before I choose in which direction I shall vote.

  11. ditto65 - Feb 4, 2013 at 5:34 PM

    Come to Play, We Don’t.

  12. ditto65 - Feb 4, 2013 at 5:35 PM

    Come to Play. Stay to laugh.

  13. ditto65 - Feb 4, 2013 at 5:35 PM

    Come to Play. Stay to Cry.

  14. blingslade - Feb 4, 2013 at 5:37 PM

    Pray we’ll Play.

  15. blingslade - Feb 4, 2013 at 5:38 PM

    Trust us you won’t stay

  16. blingslade - Feb 4, 2013 at 5:50 PM

    KC Royals 1986-2014: We Don’t Play

  17. blingslade - Feb 4, 2013 at 5:52 PM

    You WON’T Stay!

  18. snowbirdgothic - Feb 4, 2013 at 11:22 PM

    Come to play Parcheesi. It’s really fascinating once you get into the strategic nuances.

  19. leerosenthall - Feb 5, 2013 at 4:10 PM

    That photo is SO wrong. Everybody knows Missouri native Jon Hamm is a Cards fan!

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