Feb 13, 2013, 8:24 AM EDT
The Yankees have had a long battle with StubHub, the team’s former secondary market reseller. They were mad that StubHub was selling tickets below the cost of the Yankees’ box office, thereby — in the Yankees’ view — undermining box office ticket sales as people waited for cheaper seats to come onto the secondary market.
Shorter version: the Yankees didn’t like that StubHub was doing what it had contracted with the team to do.
Now, I can’t recall any time when the Yankees, faced with this clear market issue brought on by its own ticket prices, actually considered dropping its own prices to lure customers, but that’s neither here nor there. We can’t expect for-profit businesses to understand and adhere to the rules of supply and demand. In such things lie madness!
Anyway, over the winter the Yankees cut ties with StubHub and started a new resale partnership with Ticketmaster, called the Yankees Ticket Exchange. It has price floors and things that the Yankees feel will help them out financially. Good for them.
Except yesterday, in officially announcing the Exchange, Hal Steinbrenner said this:
Hal Steinbrenner, the team’s managing general partner, said the new marketplace would use exclusive bar-code technology to guarantee that tickets were authentic. Steinbrenner also said the new exchange would dovetail with the online accounts that season-ticket holders use.
“It is unfortunate that unscrupulous resellers utilize deceptive practices and tactics and employ unofficial Web sites, all of which give rise to counterfeit tickets,” Steinbrenner said in a statement.
I spent a decent time on the Google machine this morning and I can’t find any reports of “counterfeit tickets” being an issue at Yankee Stadium. I can find lots of team complaints about StubHub. I can find lots of fan complaints about the Yankees’ ticket prices being too damn high. But while I’m sure someone, somewhere, has been taken in by a scammer printing up fake tickets, I can’t find one example of a significant counterfeit Yankees ticket operation. Certainly not one attributable to loose security protocols connected with the Yankees’ deal with StubHub.
All of which makes this sound a lot like politicians who go on about “voter fraud.” It sounds scary and if it’s really happening in any significant way it truly is a bad thing. But in reality it’s not anything approaching a significant problem and the fearmongering about it is a cover for efforts to change election rules in a way that they believe will benefit them.
Same with the Yankees. They’re clearly doing something that is designed to make them more money and which will serve to anger fans who used to like to go to StubHub for el cheapo tickets. Rather than just leave it at that, however, Hal throws up the counterfeit ticket bogeyman to make it seem like what the Yankees are doing is more noble and fan-friendly than it really is.
You’re trying to make more money, Hal. It’s OK that you are. It’s your business. But just admit it, OK? Don’t treat your fans like idiots.
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