Feb 13, 2013, 8:24 AM EDT
The Yankees have had a long battle with StubHub, the team’s former secondary market reseller. They were mad that StubHub was selling tickets below the cost of the Yankees’ box office, thereby — in the Yankees’ view — undermining box office ticket sales as people waited for cheaper seats to come onto the secondary market.
Shorter version: the Yankees didn’t like that StubHub was doing what it had contracted with the team to do.
Now, I can’t recall any time when the Yankees, faced with this clear market issue brought on by its own ticket prices, actually considered dropping its own prices to lure customers, but that’s neither here nor there. We can’t expect for-profit businesses to understand and adhere to the rules of supply and demand. In such things lie madness!
Anyway, over the winter the Yankees cut ties with StubHub and started a new resale partnership with Ticketmaster, called the Yankees Ticket Exchange. It has price floors and things that the Yankees feel will help them out financially. Good for them.
Except yesterday, in officially announcing the Exchange, Hal Steinbrenner said this:
Hal Steinbrenner, the team’s managing general partner, said the new marketplace would use exclusive bar-code technology to guarantee that tickets were authentic. Steinbrenner also said the new exchange would dovetail with the online accounts that season-ticket holders use.
“It is unfortunate that unscrupulous resellers utilize deceptive practices and tactics and employ unofficial Web sites, all of which give rise to counterfeit tickets,” Steinbrenner said in a statement.
I spent a decent time on the Google machine this morning and I can’t find any reports of “counterfeit tickets” being an issue at Yankee Stadium. I can find lots of team complaints about StubHub. I can find lots of fan complaints about the Yankees’ ticket prices being too damn high. But while I’m sure someone, somewhere, has been taken in by a scammer printing up fake tickets, I can’t find one example of a significant counterfeit Yankees ticket operation. Certainly not one attributable to loose security protocols connected with the Yankees’ deal with StubHub.
All of which makes this sound a lot like politicians who go on about “voter fraud.” It sounds scary and if it’s really happening in any significant way it truly is a bad thing. But in reality it’s not anything approaching a significant problem and the fearmongering about it is a cover for efforts to change election rules in a way that they believe will benefit them.
Same with the Yankees. They’re clearly doing something that is designed to make them more money and which will serve to anger fans who used to like to go to StubHub for el cheapo tickets. Rather than just leave it at that, however, Hal throws up the counterfeit ticket bogeyman to make it seem like what the Yankees are doing is more noble and fan-friendly than it really is.
You’re trying to make more money, Hal. It’s OK that you are. It’s your business. But just admit it, OK? Don’t treat your fans like idiots.
Mar 27, 2015, 11:55 PM EDT
Marcus Stroman will be a proud college graduate the next time he takes the mound for the Blue Jays.
Mar 27, 2015, 11:05 PM EDT
The Mets are likely to open the regular season without Daniel Murphy at second base.
Mar 27, 2015, 10:15 PM EDT
Alex Rios says he’ll have to manage his thumb injury throughout the duration of the 2015 season.
Mar 27, 2015, 9:25 PM EDT
Jeff Francoeur threw out Alex Rodriguez at the plate. It’s 2015, not 2011.
Mar 27, 2015, 8:35 PM EDT
The Twins reportedly have a bit of interest in free agent reliever Rafael Soriano.
Mar 27, 2015, 7:45 PM EDT
Domonic Brown is battling an Achilles injury, leaving him unlikely to play on Opening Day.
Mar 27, 2015, 6:55 PM EDT
Brandon League isn’t likely to pitch for a couple of months according to manager Don Mattingly.
Mar 27, 2015, 6:05 PM EDT
It doesn’t seem like the Nationals and Jordan Zimmermann will reach an agreement on a contract extension before the regular season begins.
Mar 27, 2015, 4:40 PM EDT
Drabek was once a top prospect and the Blue Jays acquired him from the Phillies in the Roy Halladay trade.
Mar 27, 2015, 4:13 PM EDT
The Rule 5 pick had a decent shot of making the Mariners’ pen out of camp.
Mar 27, 2015, 3:20 PM EDT
Should we be taking the rebuilt White Sox seriously as contenders?
Mar 27, 2015, 2:34 PM EDT
Verlander has continued to struggle this spring.
Mar 27, 2015, 2:01 PM EDT
There is only one reason a player should be tested for drugs as often as David Ortiz claims he has been: a previous positive test.
Mar 27, 2015, 12:46 PM EDT
Thanks to his mid-90s fastball and fantastic strikeout totals Salazar was a popular breakout pick for 2015.
Mar 27, 2015, 12:30 PM EDT
No word on “yicketty.”
Mar 27, 2015, 12:00 PM EDT
The Braves had one of the stranger off-seasons, both adding and subtracting players while also attempting to rebuild. How bad will they be in 2015?
Mar 27, 2015, 11:28 AM EDT
So far so good in Tanaka’s attempt to avoid Tommy John surgery.
Mar 27, 2015, 11:09 AM EDT
Good intentions are never enough.
Mar 27, 2015, 10:47 AM EDT
Howie Kendrick’s replacement.
Mar 27, 2015, 10:15 AM EDT
Ludwick signed a minor-league deal with the Rangers in early February and it would have paid $1.75 million if he made the team at age 36.
- 2015 Preview: Chicago White Sox 10
- Did David Ortiz admit to more than he realized with his Players’ Tribune editorial? 63
- 2015 Preview: Atlanta Braves 12
- David Ortiz: “Nobody in MLB history has been tested for PEDs more than me” 111
- 2015 Preview: Chicago Cubs 14
- Unsigned 2014 No. 1 overall pick Brady Aiken undergoes Tommy John surgery 57
- 2015 Preview: Seattle Mariners 15
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- Ex-Cardinals outfielder Curt Ford was assaulted in St. Louis and told to “go back to Ferguson” (116)
- College baseball player cut after making offensive tweet about Mo’ne Davis (115)
- David Ortiz: “Nobody in MLB history has been tested for PEDs more than me” (112)
- Mo’ne Davis says college ballplayer who wrote an offensive tweet about her deserves a second chance (88)
- Rob Manfred says it would be hard to reinstate Pete Rose in a limited way (88)