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Jeffrey Loria posts “Letter To Our Fans” in Miami newspapers

Feb 24, 2013, 10:58 AM EDT

Marlins owner Jeffrey Loria took out a full-page ad in the Sunday editions of the Miami Herald, Palm Beach Post and South Florida Sun-Sentinel and published a “Letter To Our Fans.” Here it is in all its glory:


It’s no secret that last season was not our best — actually it was one of our worst. In large part, our performance on the field stunk and something needed to be done. As a result of some bold moves, many grabbed hold of our tough yet necessary decision only to unleash a vicious cycle of negativity. As the owner of the ballclub, the buck stops with me and I take my share of the blame where it’s due. However, many of the things being said about us are simply not true. I’ve sat by quietly and allowed this to continue. Now it’s time for me to resond to our most important constituents, the fans who love the game of baseball.


Losing is unacceptable to me. It’s incumbant upon us to take swift action and make bold moves when there are glaring problems. The controversial trade we made with the Toronto Blue Jays was approved by Commissioner Bud Selig and has been almost universally celebrated by baseball experts outside of Miami for its value. We hope, with an open mind, our community can reflect on the fact that we had one of the worst records in baseball. Acquiring high-profile players just didn’t work, and nearly everyone on our team underperformed as compared to their career numbers. Our plan for the year ahead is to leverage our young talent and create a homegrown roster of long-term players who can win. In fact, objective experts have credited us with going from the 28th ranked Minor League system in baseball to the 5th best during this period. Of the Top 100 Minor Leagues rated by MLB Network, we have six — tied for the most of any team in the league. We’ll evaluate this roster and possibly bring in additional talent based on our assessment of what we need. The very same naysayers who are currently skeptical once attacked us for bringing Pudge Rodriguez to the Marlins in 2003. More than any other, that move contributed to our World Series Championship.


The ballpark issue has been repeatedly reported incorrectly and there are some very negative accustations being thrown around. It ain’t true, folks. Those who have attacked us are entitled to their own opinions, but not their own facts. The majority of public funding came from hotel taxes, the burden of which is incurred by tourists who are visiting our city, NOT the resident taxpayers. The Marlins organization also agreed to contribute $161.2 million toward the ballpark, plus the cost of the garage complex. In addition, the Marlins receive no operating subsidy from local government funding. The ballpark required that all debt service is paid by existing revenue. Furthermore, many are attacking the County’s method of financing for its contribution, but the Marlins had nothing at all to do with that. The fact is, with your help, we built Marlins Park, a crown jewel in our beautiful Miami skyline, which has won over twenty design and architecture awards and will help make us a premiere ballclub moving forward.


The simple fact is that we don’t have unlimited funds, nor does any baseball team or business. Fans didn’t turn out last season as much as we’d like, even with the high-profile players the columnists decry us having traded. The main ingredient to a successful ball club is putting together a winning team, including a ncecessary core of young talent. Are we fiscally capable and responsible enough to fill the roster with talented players, invest in the daily demands of running a world-class organization and bring a World Series back to Miami? Absolutely! Is it sound business sense to witness an expensive roster with a terrible record and sit idly by doing nothing? No. I can and will invest in building a winner, but last season wasn’t sustainable and we needed to start from scratch quickly to build this team from the ground up.


An organization is only as good as its connection with the community. We know we can do a better job communicating with our fans. That starts now. From this point forward we can ensure fans and the entire community that we will keep you abreast of our plan, rationale and motivations.

Amidst the current news coverage, it an be easy to forget how far we went together not so long ago. In 2003, I helped bring a second World Series Title to South Florida. We know how to build a winning team, and have every intention of doing so again. I know you share my passion for great Marlins baseball, my love of MIami and my desire to win again. We’re in this together and I humbly ask that we start fresh, watch us mature qjuickly as a ball club, and root for the home team in 2013.


Jeffrey Loria

134 Comments (Feed for Comments)
  1. frank35sox - Feb 24, 2013 at 2:57 PM

    “It was still a horrible trade for Miami because it gutted the team 1 year after hundreds of millions of tax dollars were used to build a new stadium”

    Every time I hear this sentiment, I laugh. Building a new stadium and perusing free agents are two mutually exclusive events.

    • tuberippin - Feb 24, 2013 at 3:25 PM

      They pursued, they did not peruse. There wasn’t much lengthy deliberations about handing out large deals to Reyes, Buerhle, Bell, or Guillen; in fact, I’m quite certain the only real perusal involved was a short deliberation upon whether or not to throw in no-trade clauses.

      • tuberippin - Feb 24, 2013 at 3:26 PM

        oop, nevermind; good work correcting yourself

        “stupid autocorrect, make me say things i didn’t nintendo”

  2. frank35sox - Feb 24, 2013 at 3:02 PM

    Man I hate perusing free agents. F@$&”&$ iPhones.

  3. tackleberries - Feb 24, 2013 at 3:12 PM

    On the eve of the Oscars, I watched one of the favorites for Best Picture. Without trying ti play a spoiler, I will paraphrase here: Argo eff yourself Loria.

  4. banjojones - Feb 24, 2013 at 3:19 PM

    He misspelled incumbent.

    • nothanksimdriving123 - Feb 24, 2013 at 6:24 PM

      And premier, which means best. He spelled it premiere, which means the first performance. A common error.

      • yahmule - Feb 25, 2013 at 2:27 AM

        And he’s a dick.

  5. officialgame - Feb 24, 2013 at 4:28 PM

    What a joke to Scrooge Loria. Who do you think he is fooling? Bud Selig is not running your franchise moron. A bad trade is a bad trade and Selig has nothing to do with it! You want young players because you don’t have to pay them and as soon as it is time to pay them you trade them. The hotel tax could have been used by the school district one of the worst in the country not to line your greedy pockets. Lastly I wish nothing but the worst for you because you are a lying scumbag!

  6. steelers88 - Feb 24, 2013 at 5:21 PM

    I feel your pain Miami.
    Signed. A Pirates Fan

    • Old Gator - Feb 24, 2013 at 5:51 PM

      But do you feel our disgust?

      • 4d3fect - Feb 24, 2013 at 6:26 PM

        So that explains that smell.

  7. steelers88 - Feb 24, 2013 at 6:16 PM

    Yeah actually I do 20 straight years of losing will do that to you. Plus the last 2 years we’ve been 7 games and 16 games over .500 and we have collapsed. This year though I think this is the year year that the Pirates will have a winning record and maybe make the playoffs. I hope everything turns out okay for all the Marlins fans and players.

  8. canadatude - Feb 24, 2013 at 6:29 PM

    Thanks Jeff. One thing you neglect to mention in terms of payroll is your $10 million “consulting” fee. Looks to be the most expensive payroll line item now!
    Fans north of the border do like those players! Maybe you can come to the parade here?
    Jays Fans

  9. drbob117 - Feb 24, 2013 at 6:34 PM

    Nonsense.You can’t say you’re all about developing a great team with up and coming guys and then move people like Cabrera and Ramirez as soon as they are ready to get paid. When any of the players you acquired become stars,Loria will move them.Worst owner in sports,deserves no fans

  10. chill1184 - Feb 24, 2013 at 7:07 PM

    You can’t just make this shit up.

    • Old Gator - Feb 24, 2013 at 7:24 PM

      Yes you can. Scrooge McLoria does it all the time.

  11. dawglb - Feb 24, 2013 at 7:37 PM

    His message was heard loud and clear by the 150 or so folks who still get their news via the newspaper. Otherwise, I like his message. However, let’s see how many of those six Top 100 make the Big Club and sign long term deals with Miami.

  12. jikkle49 - Feb 24, 2013 at 8:15 PM

    He should just had the newspaper print a full page Troll Face meme.

  13. pistonhurricane - Feb 24, 2013 at 10:34 PM

    The Mets really know how to gift wrap a turd…. Start peddling two different blue jerseys and a new ball cap while they sit there and do nothing to protect the 11 th pick in the upcoming draft.
    At least they will have a full house at Citi Field for one game this year…. The fans will show up to see the All Star game but not an outfield full of minor leaguers.

    • thebadguyswon - Feb 25, 2013 at 4:06 PM

      Sucks when the truth slaps you in the face.

      The blue jerseys are sharp and ten times nicer than the effeminate softball jerseys the Marlins wear.

  14. metrocritical - Feb 25, 2013 at 7:47 AM

    Credit to Loria: He clearly wrote this himself. A credible PR firm would not have produced this awkward, sprawling piece of malarkey.

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