Feb 25, 2013, 11:32 AM EST
He doesn’t utter the words, but when you have a story that spends multiple paragraphs on physical conditioning, change in diet and references to body fat percentage, all as a means of excusing last year’s poor performance and promising better performance in the coming year, you have captured the very essence of BSOHL.
I’m not gonna blockquote it. You have to read the whole thing to believe it. Not because of any specific passage, but because of how clearly this story is an apologia for Francouer’s shortcomings in 2012 and — as we’ve seen basically every year of his career — a rah-rah piece containing quotes about how he’s gonna turn it around in the coming season and assertions about how he’s too talented not to return to form, even if his good years are the aberration and his poor ones more the norm. I mean it: with the possible exception of last spring, every single year there is a story from someone in either Atlanta, New York or Kansas City talking about how Francoeur is poised to finally fulfill his promise and ascend to superstardom, as if it were preordained.
This edition of the story has it all: it has weight room talk, diet talk, swing-tinkering talk, change in bat weight talk, “gonna prove the naysayers wrong” talk. The whole deal. If he were a pitcher it would have something about a change in mechanics and pitch-tipping, I’m sure.
And like I said above: that’s what the BSOHL stuff is really about. It’s not about shape per se. It’s about optimistic spring training stories which serve as a basis for explaining away poor performance and raising expectations for better performance. Often as a player is either hitting free agency or entering his walk year. In this piece we have an almost perfect example of the form, applied to the player the meme was born to describe.
- Report: Red Sox make $95 million offer to Pablo Sandoval 72
- White Sox sign Adam LaRoche to two-year, $25 million deal 34
- Report: Red Sox offer Jon Lester six years, $110-120 million 72
- Report: “There is a 90 percent chance that Pablo Sandoval will sign with the Red Sox” 130
- A’s sign Billy Butler to three-year, $30 million contract 84
- Cardinals reportedly joining pursuit of Jon Lester 65
- Giancarlo Stanton’s contract is backloaded. REALLY backloaded. 148
- Braves and Cardinals swap Jason Heyward and Shelby Miller in blockbuster deal 157
- Braves and Cardinals swap Jason Heyward and Shelby Miller in blockbuster deal (157)
- Giancarlo Stanton’s contract is backloaded. REALLY backloaded. (148)
- Blue Jays sign Russell Martin to five-year, $82 million deal (135)
- Report: “There is a 90 percent chance that Pablo Sandoval will sign with the Red Sox” (130)
- Sexual assualt charges reinstated against Tigers pitcher Evan Reed (128)