Mar 5, 2013, 12:38 PM EDT
This is Michelle Ismaj, the pro player rep for the Phoenix Bat Company. That fella next to her is Yoenis something. I didn’t write it down.
Michelle’s job: set up a table with her company’s wares outside of teams’ clubhouses, trying to get them to order Phoenix bats. Watching her work for a while and then talking to her, I have decided that her job is both fun and impossible.
The fun part: talking to ballplayers, trying to convince them that the wood from the Plain City, Ohio-based company is simply better than that noise from Louisville and other companies. There’s fun attitude to it all. Like sales reps in any business, Michelle hands out swag. The best: t-shirts with the company’s logo which say “Singles Suck” (which is also the company’s slogan, based on the web page) and “Walk me and save the embarrassment.” The former of which ruffled the feathers of former MLB’er and current Team Israel hitting coach Mark Loretta, who told Michelle that he made his living hitting singles, so don’t knock ’em. Oh well, can’t please everyone.
The impossible part: trying to get players, coaches, clubhouse attendants and the other folks who make equipment decisions to go with a different company when there are so many other options and when baseball players are, by their very nature, creatures of habit. It’s an additional challenge when Louisville is an official MLB partner and gets to set up inside the clubhouses instead of outside.
But Michelle has a couple of advantages. For one, she’s been in this business for a while, previously repping for a different company, so she knows the competition. Second: her parents are from Mexico City and she grew up with Spanish as her first language, so she has an edge with players whose English isn’t strong. I tried to use my rusty college-level Spanish to hear what she and Cespedes were talking about but lost the thread within ten seconds. The key part, though: Cespedes ordered some Phoenix Bats, so I guess it all worked out.
Michelle gets to the park at 6:30 AM and she’ gone by 11:30, off to a minor league facility or to go pick up sample bats she let someone test drive for a previous day’s game. The next day she’s at a different park. When the major leaguers break camp she hits the extended spring season and the Arizona League and then the Arizona Fall League. We all take mini-vacations to the Cactus League. For her it’s a full time job.
I like talking to people like Michelle. There are so many people who make baseball run besides the conspicuous players, coaches and media. They’re all over Arizona and Florida right now, helping teams get ready. Selling stuff. Buying stuff. Playing some part in an increasingly big and complex industry, most of which we never see.
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