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Cole Hamels, Matt Kemp to grace Big League Chew packaging

Mar 24, 2013, 10:25 PM EDT

Philadelphia Phillies v Boston Red Sox Getty Images

If you played Little League baseball as a kid, the sight of Big League Chew wrappers lining the ground inside the dugout is an all too familiar scene. The wrappers, commonly graced with the visages of angry, muscly baseball players, will be getting a facelift. ESPN’s Darren Rovell has the details:

Shredded gum brand Big League Chew will debut national packaging that will feature an active athlete — Los Angeles Dodgers outfielder Matt Kemp — instead of the cartoon characters that have existed on more than 500 million pouches since Big League Chew first hit shelves 33 years ago. In June, a picture of Kemp will adorn the front of the gum package.

The brand, through a partnership with PLB Sports, a maker of athlete-endorsed food products, also has signed Philadelphia Phillies pitcher Cole Hamels.

As Sean Manning notes for Esquire, it isn’t the first time Big League Chew has had real players adorn its packaging. Hall of Famers Juan Marichal, Billy Williams, and Brooks Robinson were part of the program for a promotion in the late 1990’s.

  1. darthicarus - Mar 24, 2013 at 10:59 PM

    Nate Robertson is likely very upset right now.

  2. alexo0 - Mar 24, 2013 at 11:16 PM

    Story came out March 6.

    • biasedhomer - Mar 25, 2013 at 12:31 AM

      This is the first time I’m hearing about it though.

      • alexo0 - Mar 25, 2013 at 6:27 AM

        I know. That’s my point.

  3. canadabaseball - Mar 25, 2013 at 1:32 AM

    Well as every kid on this planet must have also dreamed of Being on the cover of a pouch of BLC.

  4. canadabaseball - Mar 25, 2013 at 1:35 AM

    But on the more serious not could this be the start of a bigger campaign to end the stereotype of baseball players chewing tabaco. Instead trying to make kids think of chewing as having BLC in there lip. I have read about MLB wanting to do more then the chew kills speal.

  5. canadabaseball - Mar 25, 2013 at 1:36 AM

    Note**

  6. hardballtalkusername - Mar 25, 2013 at 1:58 AM

    I don’t know why but I picture Kemp on the cover of the grape flavor and Hamels on the original.

    • seahawks19081 - Mar 25, 2013 at 11:07 AM

      I know why….

  7. abaird2012 - Mar 25, 2013 at 8:24 AM

    Big League Chew — isn’t that Jim Bouton’s invention?

  8. indaburg - Mar 25, 2013 at 8:30 AM

    With those two faces, they’re obviously reaching out to the underserved female tobacco chewing fan.

  9. chaseutley - Mar 25, 2013 at 10:09 AM

    Great. That’s all The Phillies need: having Hamels fall victim to the infamous “Big League Chew cover jinx.”

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