Mar 24, 2013, 10:25 PM EDT
If you played Little League baseball as a kid, the sight of Big League Chew wrappers lining the ground inside the dugout is an all too familiar scene. The wrappers, commonly graced with the visages of angry, muscly baseball players, will be getting a facelift. ESPN’s Darren Rovell has the details:
Shredded gum brand Big League Chew will debut national packaging that will feature an active athlete — Los Angeles Dodgers outfielder Matt Kemp — instead of the cartoon characters that have existed on more than 500 million pouches since Big League Chew first hit shelves 33 years ago. In June, a picture of Kemp will adorn the front of the gum package.
The brand, through a partnership with PLB Sports, a maker of athlete-endorsed food products, also has signed Philadelphia Phillies pitcher Cole Hamels.
As Sean Manning notes for Esquire, it isn’t the first time Big League Chew has had real players adorn its packaging. Hall of Famers Juan Marichal, Billy Williams, and Brooks Robinson were part of the program for a promotion in the late 1990’s.
- The Winners and Losers at the Trade Deadline 43
- 2015 MLB Trade Deadline Tracker 10
- Report: Yoenis Cespedes heading to the New York Mets 35
- The Blue Jays pick up Ben Revere from the Phillies 62
- Cubs trade for Dan Haren 27
- Cardinals add more bullpen help, get Jonathan Broxton from Brewers 13
- Orioles trade for Brewers outfielder Gerardo Parra 19
- And That Happened: Thursday’s scores and highlights 45
- Blue Jays acquire David Price from the Tigers (112)
- Rangers land ace left-hander Cole Hamels from Phillies (106)
- Royals make another big move, get Ben Zobrist from A’s (95)
- Report: Rockies trade Troy Tulowitzki to Blue Jays for Jose Reyes and prospects (90)
- The Hall of Fame just made a MAJOR change to the Hall of Fame voting process (78)