Mar 24, 2013, 10:25 PM EDT
If you played Little League baseball as a kid, the sight of Big League Chew wrappers lining the ground inside the dugout is an all too familiar scene. The wrappers, commonly graced with the visages of angry, muscly baseball players, will be getting a facelift. ESPN’s Darren Rovell has the details:
Shredded gum brand Big League Chew will debut national packaging that will feature an active athlete — Los Angeles Dodgers outfielder Matt Kemp — instead of the cartoon characters that have existed on more than 500 million pouches since Big League Chew first hit shelves 33 years ago. In June, a picture of Kemp will adorn the front of the gum package.
The brand, through a partnership with PLB Sports, a maker of athlete-endorsed food products, also has signed Philadelphia Phillies pitcher Cole Hamels.
As Sean Manning notes for Esquire, it isn’t the first time Big League Chew has had real players adorn its packaging. Hall of Famers Juan Marichal, Billy Williams, and Brooks Robinson were part of the program for a promotion in the late 1990’s.
Mar 31, 2015, 5:15 PM EDT
He just opted out of his deal with the Sox last week.
Mar 31, 2015, 4:42 PM EDT
Why is this man smiling when his team appears to be destined for last place?
Mar 31, 2015, 4:17 PM EDT
“Sheer panic … things got very bad, very quickly.”
Mar 31, 2015, 3:40 PM EDT
Nice little loophole.
Mar 31, 2015, 3:02 PM EDT
WIll this man be smiling in October?
Mar 31, 2015, 2:14 PM EDT
Chavez appeared in 80 games for the Mariners last season.
Mar 31, 2015, 2:00 PM EDT
It’s supposedly just an arm cramp, but Brad Ausmus isn’t ruling out the DL.
Mar 31, 2015, 1:00 PM EDT
A long-overdue measure will, apparently, soon be in place.
Mar 31, 2015, 12:46 PM EDT
Wright had a rough spring, allowing 11 runs in eight appearances.
Mar 31, 2015, 12:30 PM EDT
With this team, they’ll need it.
Mar 31, 2015, 12:16 PM EDT
Petricka saved 14 games with a 2.96 ERA and 55/33 K/BB ratio in 73 innings last season.
Mar 31, 2015, 11:50 AM EDT
“I’m encouraged by it, and we’ll see how it carries over into the season.”
Mar 31, 2015, 11:33 AM EDT
But most people can afford tickets or are paid to play the games are decidedly not blue collar.
Mar 31, 2015, 11:19 AM EDT
He got the nod over Mark Buehrle.
Mar 31, 2015, 11:02 AM EDT
Jenna and I talk about the Mariners’ dynamite pitching staff, Mike Trout’s need of some support and when the Astros will finally break into the picture.
Mar 31, 2015, 10:47 AM EDT
Probably destined for a part-time gig.
Mar 31, 2015, 10:30 AM EDT
The Phillies outfield is gonna be a train wreck.
Mar 31, 2015, 10:15 AM EDT
Street is without an agent, representing himself, and has said he won’t negotiate after Opening Day.
Mar 31, 2015, 9:50 AM EDT
There is still a lot of time before anything can happen, but it’s looking less and less likely that the Rays will stay in Tampa Bay.
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