Apr 16, 2013, 1:30 PM EST
Plastics, Benjamin. Plastics!
Or TV. Which is all the rage now. With sports programming exploding in value — or cost, depending on your point of view — the Mariners have decided to purchase a controlling interest in ROOT Sports. It’s unclear as of yet whether this is just Root Sports Northwest, which serves Seattle, or the entire network, which is controlled by DirecTV. I’d have to assume just the northwest affiliate, but there has yet to be an official announcement.
The money going to the Mariners comes from the exploding value of rights fees for live sports. Which, in turn, is paid for by cable subscribers whose bills have spiraled ever higher, mostly due to said sports rights fees. If we’ve learned anything in the past, oh, course of human history, what goes up in value, especially quickly, must come down. Whether it comes crashing down or floating down will determine whether the M’s have made a smart play here.
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