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Who can possibly replace Bud Selig?

May 8, 2013, 3:00 PM EDT

MLB Commissioner Bud Selig speaks during a news conference in New York Reuters

Don’t know! And neither does ESPN’s Jayson Stark. But Stark does have an excellent lay-of-the-land piece up today. What makes it good is that, unlike all of the “it should be George W. Bush, it should be some broadcaster, it should be some famous person” chatter that always comes up, Stark actually discusses what the job entails and why those flashy choices are mostly nonsense:

But here is the most important thing you need to remember: Nowadays, the commissioner of baseball isn’t the commissioner of The People. He’s the commissioner of 30 people — the owners. Period.

It is not a Great Leader/Ambassador of Baseball position like people came to think of it as until relatively recently. The Commissioner is not tasked with the popular perception of the game beyond what that means for the bottom line. What actually happens on the field in any specific way is, at best, a secondary or tertiary concern. The job is about making money for the owners. Period.

Now, it’s not quite as cynical as that all sounds given that, to make money for the owners, the Commissioner has to make sure fans’ butts are in seats and in front of televisions. And he has to make sure the players are happy and wealthy enough to avert labor stoppages. Within that there are all manner of things that may seem Ambassadory and Great Leadery. But at the end of the day, if the owners aren’t happy, the Commissioner is gone. His job is to be the CEO of a group of 30 allied businesses and a couple of major broadcast and marketing subsidiaries.

Which is why, as Stark notes, some famous person is highly unlikely to get the job or even to be seriously considered. The only type of people who could possibly do it are people who used to lead broadcast networks, perhaps. Stark mentions NBC’s Dick Ebersol and ESPN’s George Bodenheimer. I think someone like that could probably do it if the owners are convinced that broadcast and online expertise are going to be the critical issues going forward. But even if that’s so, there are some in-house options like Bob Bowman of MLBAM who could provide some of that as well. None of them, however, strike me as people who would want to have to sit at a table and actually endure someone like Jeff Loria.

In reality, I think the most likely candidates are the ones Stark mentions from within the game. Current team owners and/or team presidents or people who have worked in MLB’s executive offices already. It’s not a sexy list, but it’s not a sexy job either.

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