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Jeff Francoeur and ANT (Announcer Nonsense Talk)

May 20, 2013, 11:03 AM EDT

Kansas City Royals Photo Day Getty Images

Posnanski hits the nail on the head:

What player in baseball do you think has the most ANT — Announcer Nonsense Talk — spoken about them?

By ANT, I’m not just referring to stuff announcers say. I’m referring to a sort of universal praise that does not tie to logic or anything tangible but instead to a sort of whimsical hope and powerful narratives … You know ANT when you hear or read it — it is when people start speaking in broad generalities about a player (“This guy just wants it more”) or when they start over-crediting a player for dubious achievements (pitcher wins and RBIs tend to be the sweet nectar of Announcer Nonsense Talk) or when they start to turn sports achievement into life achievement (“That was just a courageous pitch!”). And like I say, it’s not only announcers who do this — far from it. You see it everywhere.

We’ve talked about this with Michael Young quite a bit, and anyone else who gets labeled a “professional hitter,” or a “competitor” while little or note is taken of the fact that there are serious flaws in his game which undermine the “he’s a superstar!” narrative. Heck, Jim Rice made the Hall of Fame based on a form of ANT which had him being the most “feared” hitter of his era. Despite there being nothing whatsoever to suggest he was particularly feared by the pitchers of his day.

Posnanski applies ANT to Jeff Francoeur and he’s dead-on. I’m more curious as to how players become big ANT guys in the first place. I think it has something to do with early promise leading to a lot of speculative praise that, once unfulfilled, needs to be bolstered by ANT so that all of that early praise doesn’t seem so misguided. Jeff Francoeur splashed big and then appeared on the cover of Sports Illustrated with the words “The Natural” on him with a partial season under his belt. Do you think the narrative industrial complex is simply gonna say “Oops! we were wrong!”? No, they’re gonna spend the rest of his career acting as if the early awesome stuff was the norm and the rest of the data — which creates the bulk of the overall data set — is explained away or ignored.

And it doesn’t just happen in sports. Orson Welles got this treatment. If you don’t think so, listen to some cinephile trying to convince you how good some of his later stuff was.

Where sports differs, however, is that I think there’s also an element of media-friendliness too. Orson Welles was a pain in the butt, but reporters and announcers like Jeff Francoeur and Michael Young for very good reasons: they’re friendly guys who help make the media’s job easier. It’s understandable that, in turn, the media will look to say nice things about them. That’s not some cynical point. I don’t believe it to be some unholy and disingenuous quid pro quo. Humanity is such that we like to be nice to those who are nice. If anything, there’s something good underlying the perpetuation of ANT. Something which speaks to the better side of our nature.

But however nice it is, there’s no escaping that it’s nonsense.

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