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The Yankees are ruled by different expectations than everyone else

May 20, 2013, 9:45 AM EDT

Hal Steinbrenner

The Yankees average over 37,000 a game, yet get stuff written about how they are having attendance issues.  If you’re savvy and go to the secondary market, you can still get tickets for a relatively decent price to most Yankees games, even if they’re not the best seats in the world. Compare this to basketball or football tickets for elite and/or popular teams and it actually is quite a bargain.

Yet I’ve seen Hal Steinbrenner take a lot of flak for this over the past couple of days. From Andrew Marchand’s latest:

Hal Steinbrenner spoke at Yankee Stadium on Saturday. He disagreed with the assessment that tickets are overpriced in the Bronx. This is different point of view than what I generally hear from fans. This is what Hal had to say about ticket prices being too high:

“You hear about that in the media,” Steinbrenner said. “You don’t hear that there are thousands and thousands of affordable seats in the $25 range for every game, not to mention the specials that we do, that we used to do at the old stadium. We have done every year. It is nothing new. We want to make sure that everyone that comes out here to see a Yankee game can get here and see one. There are plenty opportunities.”

People complain about high ticket prices all the time, but Steinbrenner is right about there being relatively affordable tickets floating around. People complain about a lot of things. But, at the risk of sounding like a flack for the Yankees or Major League Baseball, games are more affordable than a lot of other sports and entertainment options, even if the bleacher seats ain’t two bits like they used to be. And while it is troubling that working class people are being priced out of games, people in general are still coming in pretty big numbers.

I guess this happens, though, when you set expectations so high for so many years and get the reputation of being luxury goods compared to the rest of baseball.

  1. danaking - May 20, 2013 at 9:49 AM

    This is always going to be an issue in a market the size of New York. They probably have 10 – 15 times the number of people in their Metro area as does a city like Pittsburgh or Kansas City. Even cutting that in half (the availability of Mets tickets lessens the demand), the seats available vs. people who want them ratio will always push prices higher. Not that it’s good or bad, or saying anything about the Yankees; it’s a fact of life.

    • Roger Moore - May 20, 2013 at 10:29 AM

      To put it another way, there are about 4 million regular season tickets to Yankee Stadium, about 8 million people in New York City, and over 20 million in Metropolitan New York. The Yankees could sell every available ticket and still not have enough for every fan to go to the game once a season. Comparatively high prices are the free market’s way of dealing with the problem.

      • ctony1216 - May 20, 2013 at 4:46 PM

        If it’s a free market system, ask the Yankees to please give back the tax dollars they used to help finance the stadium.

        By the way, when seeking approval for the stadium financing back in 2008, team president Randy Levine promised to keep prices “affordable.” Here’s what he said to Congress:

        “Any concerns regarding affordability of tickets at the new stadium that have been presented are not accurate.
        Approximately 35 percent of all the tickets will be priced at $25 or less, approximately 50 percent will be priced at $45 or less, and approximately 80 percent at $100 or less. In fact, we expect that 25,000 seats out of the little over 50,000 in the Stadium will have no ticket increase at all, including the 5,000 bleacher seats, which will remain priced at $12.”

        Last I checked, bleacher seats were selling for about $28.

        Here’s the link: http://www.gpo.gov/fdsys/pkg/CHRG-110hhrg49622/html/CHRG-110hhrg49622.htm

      • ctony1216 - May 20, 2013 at 5:01 PM

        Also, baseball is a Monopoly. It’s not part of our “free market” system. Congress allows baseball to exist as a monopoly subject to regulations, such as those designed to prevent price-gouging.

      • Roger Moore - May 20, 2013 at 5:41 PM

        @ctony1216:

        It doesn’t matter if baseball is a monopoly or if the Yankees got public financing for their stadium. The team can’t prevent scalpers from buying their tickets and selling them at a markup. If the team lowered prices to early 1990s levels, the only way to get seats on game day would be from a scalper, and you’d wind up paying that scalper just as much as you do today. It would be great for season ticket holders who still have seniority, but apart from that, it would mean a huge flow of cash from the team to scalpers and no improvement for other fans. I’d personally rather see that money go to Hal Steinbrenner (and on to the players) than wind up in the pockets of middlemen.

      • ctony1216 - May 20, 2013 at 6:18 PM

        Roger, the only way to get tickets wouldn’t be from a scalper. I’ve been going to Yankee games for decades and never bought tickets from a scalper until they moved to the New Stadium and jacked up prices. At the beginning of the year, I could pick the seats I wanted to buy for a reasonable price, and buy them directly from the Yankees.

        Wouldn’t rather have the CHOICE of buying a reasonably priced infield ticket directly from the Yankees or a higher-priced ticket from a scalper? Now, you get no choice. If you want to buy an infield ticket, you pay the scalper’s price directly to the Yankees or Ticketmaster.

  2. bleedgreen - May 20, 2013 at 9:49 AM

    No one is being priced out of tickets. If you can’t afford $25 for a ticket, or have to scrape $25 together, you should have wholly different priorities than going to see the Yankees.

    • historiophiliac - May 20, 2013 at 10:13 AM

      What? Poor people shouldn’t want to go see/take their kids to a baseball game?

      • heyblueyoustink - May 20, 2013 at 11:01 AM

        Around here we normally just take them for wooly mammouth rides ;-)

      • historiophiliac - May 20, 2013 at 11:14 AM

        Aren’t they too busy working gathering food and wood for you, Cro-Magnon Capitalist?

      • bleedgreen - May 20, 2013 at 2:22 PM

        If you’re so poor as to not be able to spend $25, the no. They shouldn’t. You should be more concerned with paying your bills, saving your $25 for food, etc.

      • historiophiliac - May 20, 2013 at 2:38 PM

        Thank you, Mitt Romney. It’s good to know that sport is for the rich and that you get to tell people how to spend their money just because they’re poor. I’m sure having that rabble at the park would offend your sensibilities. How dare they want the ballpark experience.

      • bleedgreen - May 20, 2013 at 3:09 PM

        It has nothing to do with who is poor and who is rich. It has to do with financial responsibility. If you can’t afford it, don’t do it. Period. Its $25. If you need to scrimp and save to have $25 for a ball game, you probably have other things that you should be spending your money on. Poor doesn’t mean rabble. And if thats how you associate it, I think its you that has the problem.

        I want the Bentley experience, but guess what? I can’t afford one, however I don’t expect VAG to lower Bentley prices until I can afford one. People with millions and millions of dollars would look at me and say ‘If you have to save and scrimp to buy a $250K car, you should probably not be buying a $250K car.’ The same principle applies, except less so because $250K buys a house. $25 barely buys you a dinner out.

      • bleedgreen - May 20, 2013 at 3:09 PM

        It has nothing to do with who is poor and who is rich. It has to do with financial responsibility. If you can’t afford it, don’t do it. Period. Its $25. If you need to scrimp and save to have $25 for a ball game, you probably have other things that you should be spending your money on. Poor doesn’t mean rabble. And if thats how you associate it, I think its you that has the problem.

        I want the Bentley experience, but guess what? I can’t afford one, however I don’t expect VAG to lower Bentley prices until I can afford one. People with millions and millions of dollars would look at me and say ‘If you have to save and scrimp to buy a $250K car, you should probably not be buying a $250K car.’ The same principle applies, except less so because $250K buys a house. $25 barely buys you a dinner out.

      • historiophiliac - May 20, 2013 at 4:40 PM

        What you are saying is incredibly offensive to me, and you appear to be clueless about how wrong it is for you to tell people how to spend their money. You obviously do not know what it’s like to be poor. It is a fundamental human right to have the liberty to spend what you earn from your own labor however you see fit.

      • bleedgreen - May 20, 2013 at 4:59 PM

        Congrats on being offended. When you say you’re offended, it sounds to me like you can’t control your emotions and want me to do it for you.

        If I don’t see fit to spend my money from my own labor on taxes, should that be allowed?

        And yes, I have been poor. I grew up in a household with an annual income of less than $25,000. I was taught to spend my money wisely and to make sure I owed as little as possible. If I was too poor to have $25 in my pocket, I knew better than to spend it on a baseball game knowing I had other obligations.

      • jlovenotjlo - May 21, 2013 at 2:42 AM

        You’re an idiot. Poor people should want to go to games. People who don’t have 25 dollars should probably make sure they can pay rent and buy food before attending games.

    • Ben - May 20, 2013 at 10:17 AM

      Adjusted for inflation, the 50 cent tickets in the 1930s would be 6 dollars and change today.
      Adjusted for inflation, the MOST expensive seat in Yankee Stadium (3.50) would be 23.74 today.

      • Ben - May 20, 2013 at 10:18 AM

        Urgh, edit:

        Adjusted for inflation, the MOST expensive seat in Yankee Stadium in 1967 ($3.50) would be 23.74 today.

      • Roger Moore - May 20, 2013 at 10:39 AM

        That’s true. It’s also true that the Yankees are drawing more than 3 times as many fans per game today (37,800 so far in 2013) as they were in 1967 (15,360) and more than 4 times as many as their worst attendance season in the 1930s (8,885 in 1935). Clearly, demand for tickets is very much higher today than it was back then, while supply is actually smaller since the new Yankee Stadium is smaller. That naturally results in much higher prices.

      • Ben - May 20, 2013 at 10:45 AM

        Yeah, or… ticket prices started escalating rapidly at a certain point, prior to the cutoff you’re establishing.

        Top ticket price for a box seat at Yankee Stadium. All seats in this area sold as parts of season tickets in recent seasons, and listed price includes discount for season ticket holders:

        2008 $250

        2007 $150

        2006 $110

        2005 $ 90

        2004 $ 80

        2003 $ 72

        2002 $ 62

        2001 $ 62

        2000 $ 55

        1999 $ 50

        1998 $ 45

        1997 $ 35

        1996 $ 25

        1995 $ 25

        1994 $ 17

        1993 $ 16

        1992 $ 14.50

        1991 $ 12.50

        1990 $ 12

        1989 $ 12

        1988 $ 11

        1987 $ 10

        1986 $ 9.75

        1985 $ 9.75

        1984 $ 9

        1983 $ 9

        1982 $ 8.50

        1981 $ 7.50

        1980 $ 7.50

        1979 $ 7

        1978 $ 6.50

        1977 $ 6

        1976 $ 5.50

        1975 $ 5

        1974 $ 4

        1973 $ 4

        1972 $ 4

        1971 $ 4

        1970 $ 4

        1969 $ 4

        1968 $ 4

        1967 $ 3.50

      • heyblueyoustink - May 20, 2013 at 10:51 AM

        So what did you give, um, “exotic dancers”, back in the day?

        Pennies and nickels?

      • Roger Moore - May 20, 2013 at 11:24 AM

        The problem with looking at the most expensive box seat is that it’s basically a luxury good and applies to a small fraction of the whole stadium. The period when those seat prices really took off corresponds to a period when A) the Yankees were really good and won a bunch of World Series titles and B) Wall Street was turning out a large supply of insanely rich people looking for status goods. When the price of something goes up that much faster than inflation, it’s usually a sign that there’s heavy demand for it, not that the supplier is cranking up the price just because.

        And the “high demand” argument is supported by looking at attendance numbers. The Yankees were 11th in the league in attendance in 1991, 7th in 1996, 2nd in 2001, 1st in 2006, and still 1st in 2011. They’ve actually led the league in attendance for 10 straight seasons. The plain fact is that Yankee fans are fickle. When the team is mediocre, attendance sags to middle of the pack or occasionally worse. When they’re contending consistently, it’s at or close to the best in the league.

      • Ben - May 20, 2013 at 11:28 AM

        So if supply and demand are in fact responsible for changes in ticket prices, why have ticket prices not fallen as demand for tickets has fallen, and as their TV viewership has cratered?

      • ctony1216 - May 20, 2013 at 11:54 AM

        Ticket prices for decent seats in Yankee Stadium are ridiculously high and, they Yankees are pricing middle class fans and their kids out of the ballpark. So, if Craig’s point is that this isn’t a problem because these poor buggers can save up their nickels and take their kids to sit in the bleachers once every couple of years, then he’s missing the larger points.

        First, a drop in attendance is a signal that customers are losing interest in the product you’re selling at the price you’re selling it, and every good businessmen should be sensitive to that fact.

        Second, part of the Yankee brand is the experience of visiting Yankee Stadium and the “colorful” characters who attend regularly and help create the excitement and “vibe” in the ballpark. Many of those regulars have been priced out of the park, replaced by business guys taking their clients, who don’t get excited about the games like fans do. Dead silence during playoff games ain’t good for the Yankee brand — or for home field advantage.

        Thirdly, the idea that a $185 ticket to a Main Level seat in Section 223 is “affordable” to Hal Streinbrenner just shows how big a disconnect there is between your average billionaire and your average middle class baseball fan.

        Finally, public money helped build that stadium, and build the trains and roads to the stadium, and the Yankees benefit from all kinds of tax breaks. The city could have spent that money to build new schools or repair bridges or pay teachers, all of which could have helped create jobs. And these middle class workers, bus drivers, cops, sanitation workers, etc., make it possible for rich dudes like Hal to even live in the city. The least Hal can do is make it so that a teacher or cop can afford to take his family to see a game in decent seats more than once every couple of years.

      • tcostant - May 20, 2013 at 1:16 PM

        You can’t really do that. Salaries in baseball exploded after free agency. So you can’t just adjust for inflation when back in the 1930’s you just paied player whatever you wanted. Until the 1970’s may players had offseason jobs, because baseball wasn’t paying enough. Just nit a fair comparision.

      • Ben - May 20, 2013 at 1:20 PM

        Sure. But look at the chart I posted. Ticket prices exploded in the 2000s, not in response to free agency.

    • hojo20 - May 20, 2013 at 11:05 AM

      Does the $25 include the “charges/fees” when buying the ticket?

      • bigharold - May 20, 2013 at 11:55 AM

        No, nor does it include parking that has more than doubled since 2008, nor does it reflect food and drink prices that are about 20% higher.

        “..but Steinbrenner is right about there being relatively affordable tickets floating around.”

        And, there is a great big difference between affordable and desirable. In the old stadium I had a season package that was 6 rows off the top rail, looking straight down at 3B for $50 per seat. To get in that general area, that close to playing field the tickets would be about $110 per seat once they went o the new Stadium. Not to mention that my old Saturday 12 game package became a 15 game package that include at least 2 Thursday afternoon games. Essentially forcing me to buy tickets to 2 games I didn’t want. I get it supply a demand. But, the notion that there are plenty of affordable tickets is true if only you don’t mind looking down at the top of a foul pole. And, keep on mind in order to accommodate all the new suites the stadium is MUCH taller now so the cheap seats are practically “nose bleed” seats.

        I don’t really begrudge the Yankees their ticket strategy. They’ve adjusted and so have I. I no longer spend $1,200 on season tickets, nor the $65 per game on commuting and parking, (to say nothing of the beer and dogs). I spend about half that a pick three or four games and get good seats. In many cases not as good as the ones I left behind at the old stadium but good nonetheless. And, I cut way down on the ancillary cost of attending like gas/tolls/parking that add significantly to the overall cost of attending. What does annoy me is the Yankees getting pissed off because Stub Hub will provide tickets in that secondary market for less than full price, thereby undermining their pricing strategy. Why is it when it’s in the Yankees favor it all about supply and demand, free markets. But, if that threatens their strategy/monopoly they want to restrict competition?? Harold Steinbrenner, that SOB one percenter.

        I’ve come to grips with the fact that going to Yankee games will be an expensive diversion due, in large part, to the casual fan that is paying attention to the Yankees, and driving the price up, because they’ve been winning for years. And, that he only thing that would significantly change that would be about a decade of losing and ineptness. I think I’d rather put up with the high prices. With 65 inch HD TV, beer so inexpensive that relatively speaking it’s practically free my own rest room less than ten feet away and central AC for those hot steamy days in July, .. I can put up with going to fewer games. I just wish the Yankees would quit crying about Stub Hub.

  3. uyf1950 - May 20, 2013 at 9:53 AM

    The Yankees currently rank 6th in average home game attendance in MLB. My guess is when the season is said and done the Yankees will be in the top 3. And if that turns out to be the case it ain’t bad considering all the fuss many have made of the Yankees attendance woes.

    • jwbiii - May 20, 2013 at 2:41 PM

      This list has them at #3, behind only LAD and SFG. The weather on the East Coast was lousy in April, which hurt the Yankees and other East Coast teams not playing in domes. That alone should help their walkup sales.

      http://www.baseball-reference.com/leagues/current_attendance.shtml

    • jwbiii - May 20, 2013 at 2:43 PM

      My bad. I clicked on the Attendance column and not the Attendance/Gm column. #6 is correct.

  4. mybrunoblog - May 20, 2013 at 9:54 AM

    NYpost business writer wrote a great article (sorry I don’t have a link) recently about how a family of 4 could see a Yankee game for less than $100. It went like this. Purchase 4 stub hub seats at $9 apiece, take public transportation or park at the non Yankee lots for about $20. Buy sandwiches and bottles water from a shop outside the Stadium (yes, you can take them in)$30, buy souvenirs from a shop on the streets near the stadium $12. There you go. Done……Nice night out with the kids for less thank $100. Enjoy.

    • mybrunoblog - May 20, 2013 at 10:00 AM

      Almost forgot. Yes, the premium seats are ridiculously overpriced. $800 for a game ticket is a joke. Even those of us who are relatively comfortable in our finances can’t or won’t drop that kind of $ for a seat. That said, I’m perfectly happy sitting in a upper deck seat for $20 or a lower level seat farther from the field that I can pick up for $40 or so.

    • uyf1950 - May 20, 2013 at 10:47 AM

      mybrunblog, not sure if this is the article you are talking about but here is a piece that pretty much says what you talked about.

      http://www.nypost.com/p/news/business/yankee_game_on_the_cheap_an_unofficial_6lHVHxzbH2YJ54tvi3GfAK

    • 18thstreet - May 20, 2013 at 11:00 AM

      I’ve never understood why souvenirs are automatically part of this equation.

      • Roger Moore - May 20, 2013 at 11:29 AM

        Because the company that puts out the report is a sports marketing business. Their goal is to show how much money teams could be making if they market themselves effectively, so the focus is on how much things could cost if fans routinely bought lots of stuff at the game. Their goal is emphatically not to teach fans how to go to games on the cheap.

      • bigharold - May 20, 2013 at 12:03 PM

        “I’ve never understood why souvenirs are automatically part of this equation.”

        Do you have kids? My 11 year old boy likes the Yankees. He loves the soda, hot dogs, ice cream and souvenirs.

      • 18thstreet - May 20, 2013 at 12:10 PM

        A 6-year old and a 4-year old. I’m good with buying them a treat (food) when we go to events, but there’s no expectation of buying a hat/T-shirt/ball/etc.

        It’s different for every family, of course. I just don’t see why the cost of the souvenir is taken as a given.

      • bigharold - May 20, 2013 at 12:53 PM

        I’m with you on the souvenirs. My boy understands my thinking about it and knows it’s not worth asking. But, he scores big in the refreshment department. Seems like as soon as I’m paying bust out retail for something his appetite gets much better.

        The only time I did spring for the Yankee Stadium tee and souvenir ball was on his first game in 2005, when he was three. It was the game where Jeter hit his one and only grand slam. I didn’t see it of course because being three he could make it through the whole game. He was asleep in my pickup truck on the Cross Island Parkway when Jeter hit it. I wanted to make his tiny behind walk the rest of the way home. Still got that shirt and ball though.

      • 18thstreet - May 20, 2013 at 12:57 PM

        I once saw a family do something that I thought was a great idea. It would only work with grade-school kids, though. Both kids had made their own t-shirts. Blank white t-shirt, team name outlined on the front (it looked like the kids had colored inside the line), name and number drawn onto the back. Seemed like a good way to get kids excited to watch the game, too — turn it into an art project the day before.

      • jwbiii - May 20, 2013 at 2:52 PM

        Roger Moore is correct.

        “[Team Marketing Report] is the only sports marketing publishing company devoted exclusively to reporting innovative and successful ideas to increase revenues for sports marketers of all levels.”

        And if I bought a T-shirt or cap every time I went to a game, I would need an Imelda Marcos-sized closet.

  5. clarenceoveur - May 20, 2013 at 10:02 AM

    I’m a Mets fan, but took my son to a Yankees game a couple years ago, and now I get all their email spam. I hate to agree with a Steinbrenner, but he’s absolutely right, they constantly email out cheap ticket offers. Not to mention there’s tons of tickets under face on Stubhub. Setting aside the pricey seats behind home plate that no one buys, Its a fraction of the price to go to a Yankees game than a Knick or Ranger game

  6. hooks024 - May 20, 2013 at 10:02 AM

    tickets are far from overpriced. I was able to buy tickets last Wednesday for Saturday’s game, and it was cap day, for 30 bucks each from stubhub. they were bleacher seats, but I live upstate, and only get to the city 3-4 times a year to see family. a $30 game at the stadium is nothing to add to the cost of a 4 day trip. it’s just reporters looking for something to bash the big, bad Yankees about.

    • hockeyflow33 - May 20, 2013 at 2:28 PM

      You bought them through Stubhub though, not the Yankees

  7. thedripfeed - May 20, 2013 at 10:10 AM

    As a partial season ticket holder with bleacher seats I can tell you first hand that going to a game is affordable if you’re willing to sit in the bleachers or grandstand. I am always listing tickets at or below face to non-premium games on stubhub and they sell within minutes. Besides the bleachers are without question the best place to sit in the stadium. Fans are passionate and engaged unlike the jagaloons who sit inside the moat and only pretend to care if the Sox are in town or Mo is pitching

    • mybrunoblog - May 20, 2013 at 10:12 AM

      C’mon man. Class warfare at Yankee Stadium? Oh the humanities!

  8. chip56 - May 20, 2013 at 10:13 AM

    You can absolutely do a game for 4 for less than $100. That said, as a father, I can tell you that when you get your kids into the game the idea of not buying overpriced souvenirs or junk food gets thrown out the window.

    I think it’s more reasonable to expect that a Sunday at Yankee Stadium will run you around $150, which is also fine. Now, having said that, for the price of a few of those trips, my family can get a very nice television on which we can watch every game, not deal with drunken morons around us, the hassle of getting to and from the game (either in traffic or on the subway) and avoid sitting in the cheap seats. That’s the issue that the Yankees and MLB are going to be faced with.

    The problem the Yankees have right now is that the area behind home plate isn’t filled and that’s what you see 80% of the time during game broadcasts which leads to the notion that the team is struggling to draw.

  9. mybrunoblog - May 20, 2013 at 10:41 AM

    I believe many of those Legends seats behind home page and the ones that wrap around the infield ARE sold. The reason many are empty is that if you sit in a Legends seat there is a very large and very nice suite/bar/ restaurant area that you are permitted to go in. ALL the food, deserts and candy are free. Im not talking burgers and hot dogs but prime cuts of beef, seafood, soda, iced tea, bottles water, insane desert trays, etc. Booze you have to pay for. Most of the folks hang in there during the games. I think many also arrive late and leave early too.

    • chip56 - May 20, 2013 at 10:49 AM

      That’s absolutely correct – but the seats themselves being empty creates a bad visual for the viewing public and a bad interpretation of what’s happening in terms of ticket sales.

  10. steveflack - May 20, 2013 at 10:42 AM

    My father, sister, and I have a Sunday ticket 15 game plan. Sure, our seats are in the third to last row, just past the foul pole in left-field. But we each pay $400 each ($300 for a seat, and we split a 4th seat for $100 each), and we get to see 15 games a summer, 13 of them on Sunday afternoons. Third to last row means we are covered in case of rain, and shaded in case of sun. At the 7th inning stretch, we walk down to the wonderful field level standing room, and stand right behind the really expensive seats for the rest of the game, and get to see Mariano closer then we ever did at the old stadium.

    Can’t complain about $20 a ticket, with different pre-sales and deals for a ticket licensee. After losing me as a licensee after during the first year at the new stadium (they wouldn’t give me the Sunday deal), the Yankees have been treating me right ever since.

  11. steveflack - May 20, 2013 at 10:56 AM

    ESPN posted this article in the first year of the stadium that explains the whole ticket scenario, and how we got here: long story short, Yankees tickets used to be cheap. Then the secondary market exploded, and the Yankees were tired of losing that money to scalpers. Which, honestly, I’m fine with. I’d rather my money go to the team and the players, rather then some ticket scalper. Then, they opened the new stadium during one of the worst financial crises in years.

    http://sports.espn.go.com/espn/eticket/story?page=091005yankeestickets

    • bh0673 - May 20, 2013 at 11:31 AM

      Steve, it isn’t just scalpers who sell tickets on the secondary market. I used to buy a full season package on the second deck, I would go to about 20 games and sell the rest and for the most part make up a good portion of my money so I could afford to buy a full season. In 2011 it became tough to sell tickets for face value and the number one complaint was the cost to park as well as the small increase in the tickets price. The Yankees ruined the secondary market in 2011 when they raised the price of most tickets and in turn that has made a lot of full season ticket holders give them up because they are not as easily sold. This year when my renewal was due the pressure I got to upgrade my ticket package was something I never experienced before and it was obvious ticket sales to season ticket holders was down. Next year I will probably keep my 9 game package in the upper deck just because it is cheap and guarantees me the option of buying playoff tickets if they make it but my 20 game package in the second deck where I usually sit I won’t renew why should I when I can go on StubHub and the Yankee Ticket Exchange and buy them for half price and even buy directly through the Yankees for discounted prices on games I don’t have tickets for but want to got to.

      • steveflack - May 20, 2013 at 11:37 AM

        If you were only going to 20 games, why were you buying a full season package? I never understood this mentality. We buy the 15 game package, because we want to go to 15 games, we don’t buy a full season and gamble on the rest of the tickets.

        Also, yes parking is crazy, but it’s in NYC. The trains are wonderful, and the Metro-North is right there. There are many options, and a car doesn’t have to be one.

      • Kevin S. - May 20, 2013 at 11:54 AM

        Do you get to pick and choose which fifteen games you want, or do you just get to select from a menu of bundles? It seems to me that and a lower per-seat per-game price on the tickets is the logic of buying 81 if you’re only going to attend 15-20.

  12. bh0673 - May 20, 2013 at 11:23 AM

    The one thing Hal refuses to wake up to is a lot of those $25 seats on StubHub and the Yankee Ticket Exchange are $50 plus face value seats. The other side to the equation Hal seems to be oblivious to is, yes you can find a ton of tickets in the $25 range but it still costs $35 to park which I will say is $10 less then last year bu never the less a lot when you figure in tolls and gas to get there plus food and drinks and from people who used to buy my tickets the cost to park is a major complaint. I still have go to the stadium and still have a partial season ticket plan where I used to have a full season but I have cut back on the number of games I attend. As far as the tickets I do have other then premium games (Mets, Boston, Old Timers Day) tickets if they even sell on the secondary market never command face value anymore.

  13. danaking - May 20, 2013 at 11:48 AM

    Another thing that has been overlooked in the rise of ticket prices is how many tickets businesses now buy and write off their taxes. They claim them as marketing expenses, so in realistic terms, they don’t pay face value for them (figure after the tax write off they’re probably realizing about a 15% discount). This places additional upward pressure on prices, as the business not only have deeper pockets, they get a taxpayer-subsidized discount. I’m a Yankee hater from way back, but everything i hear says they do a decent job of keeping some ticket prices available for just about everyone. (I’m also a tree-hugging liberal, but it is not a divine right to be able to go to a baseball game if you can’t afford it.0

  14. gmenfan1982 - May 20, 2013 at 12:23 PM

    Tickets really AREN’T too bad at Yankee Stadium. I just went this past Saturday and it cost me $33 per ticket including fees to sit in the bleachers, which in my opinion for the cost and quality of seat can’t be beat.

    • ctony1216 - May 20, 2013 at 4:20 PM

      For many years, bleacher seats cost less — or about the same — a movie ticket. In 2008, for instance, they cost about $12.

      When the Yankees were granted approval to move to the New Yankee Stadium, they assured the public that they wouldn’t charge monopoly rates and price gouge. They lied. Bleacher seats are now selling for 27.80 on the team website.

      Here’s what team president Randy Levine told Congress in 2008:

      “Any concerns regarding affordability of tickets at the new
      stadium that have been presented are not accurate.
      Approximately 35 percent of all the tickets will be priced at
      $25 or less, approximately 50 percent will be priced at $45 or
      less, and approximately 80 percent at $100 or less. In fact, we
      expect that 25,000 seats out of the little over 50,000 in the
      Stadium will have no ticket increase at all, including the
      5,000 bleacher seats, which will remain priced at $12.”

      Here’s the link: http://www.gpo.gov/fdsys/pkg/CHRG-110hhrg49622/html/CHRG-110hhrg49622.htm

  15. tonyz6060chevy - May 20, 2013 at 1:50 PM

    What are you talking about , the Yankees tickets are thoughtfully priced so that people like Bob Iger can afford to take his family out to a ball game! Heck, he could probably afford to park his 700 series BMW in the Yankees parking structure!

  16. jerseydevi1 - May 20, 2013 at 2:22 PM

    Sooo… All of you “Yankee Fans” that are complaining about ticket prices. I guess you would be ok with cheaper tickets, smaller payroll and not as much success. I have been a fan of the Yankees since I was born. My Father was a Yankees fan, as was my Grandfather and Great-Grandfather when he got off the boat from Sicily. My family has been going to games and watching on TV for many years now, and I can tell you without a doubt that when we go, we would rather spend for the seats to see an exciting and successful team on the field. Admittedly, we go maybe twice a year, but I spend more than I should on hats, shirts, etc. as well as the MLB package on DirecTV since I moved out of town. I admit it, I am a spoiled fan. George spoiled me by being willing to spend on players like no other owner, so as a result, I don’t begrudge them higher tickets prices.

    Everyone else just needs to be able to accept that and life will be good.

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