Jun 15, 2013, 7:15 PM EDT
Brian Costa of the Wall Street Journal has some interesting figures in his latest column about the Yankees:
Through Wednesday, the average ratings for Yankee games on the YES Network were down 38% compared to the same period last season, according to Nielsen figures.
The drop is even more remarkable when you consider that last year’s ratings were the Yankees’ lowest since 2003.
In the stands, the trend has been similar, if not quite as pronounced. The Yankees are drawing an average home crowd of 39,103, still the fourth highest in baseball but a 6% drop from what it was over the same period in 2012.
The Yankees have been without most of their recognizable faces this year, namely Alex Rodriguez, Derek Jeter, Mark Teixeira, Curtis Granderson, so that is one explanation. Costa also notes that the team has had to compete with the Knicks, Nets, Rangers, and Islanders as all four made the post-season in their respective sports.
Ultimately, though, despite the Yankees’ ability to hang around first place in the AL East in the face of adversity, they do have a philosophical debate to address with Robinson Cano‘s pending free agency. Is their attendance and viewership buoyed by the presence of marquee players? If so, Costa writes, they may feel that keeping Cano in town no matter the price and no matter the contract length is imperative.
- 2015 Preview: Colorado Rockies 4
- 2015 Preview: Minnesota Twins 18
- 2015 Preview: Philadelphia Phillies 26
- 2015 Preview: Cincinnati Reds 43
- The average Major League Baseball salary this year will be more than $4 million — a record 22
- 2015 Preview: Tampa Bay Rays 21
- The Cubs assign Kris Bryant and Addison Russell to the minors, option Javier Baez as well 70
- 2015 Preview: Arizona Diamondbacks 8
- Ex-Cardinals outfielder Curt Ford was assaulted in St. Louis and told to “go back to Ferguson” (122)
- David Ortiz: “Nobody in MLB history has been tested for PEDs more than me” (118)
- Rob Manfred says it would be hard to reinstate Pete Rose in a limited way (91)
- The MLBPA releases a statement on Kris Bryant, mentions possible litigation (90)
- Did David Ortiz admit to more than he realized with his Players’ Tribune editorial? (88)