Jun 15, 2013, 7:15 PM EST
Brian Costa of the Wall Street Journal has some interesting figures in his latest column about the Yankees:
Through Wednesday, the average ratings for Yankee games on the YES Network were down 38% compared to the same period last season, according to Nielsen figures.
The drop is even more remarkable when you consider that last year’s ratings were the Yankees’ lowest since 2003.
In the stands, the trend has been similar, if not quite as pronounced. The Yankees are drawing an average home crowd of 39,103, still the fourth highest in baseball but a 6% drop from what it was over the same period in 2012.
The Yankees have been without most of their recognizable faces this year, namely Alex Rodriguez, Derek Jeter, Mark Teixeira, Curtis Granderson, so that is one explanation. Costa also notes that the team has had to compete with the Knicks, Nets, Rangers, and Islanders as all four made the post-season in their respective sports.
Ultimately, though, despite the Yankees’ ability to hang around first place in the AL East in the face of adversity, they do have a philosophical debate to address with Robinson Cano‘s pending free agency. Is their attendance and viewership buoyed by the presence of marquee players? If so, Costa writes, they may feel that keeping Cano in town no matter the price and no matter the contract length is imperative.
- Royals sign Edinson Volquez for two years, $20 million 20
- Rays, Padres, Nationals agree to 11-player trade 75
- Sergio Romo re-signs with the Giants for $15 million 13
- So, apparently we’re sweating the Matt Kemp physical now 45
- The United States will seek to normalize relations with Cuba 141
- Marlins complete Michael Morse deal: two years, $16 million 18
- Padres, Rays, Mariners discussing trade involving Wil Myers 36
- It is perfectly clear that A-Rod is the Yankees’ DH. At best. So there will be no drama, right? 37
- Baseball’s highest-ranking Hispanic woman employee sues for discrimination (163)
- The United States will seek to normalize relations with Cuba (143)
- Cubs, Red Sox, Dodgers, Padres, Rangers, and Astros interested in Phillies’ Cole Hamels (110)
- Done Deal: Yoenis Cespedes and two players traded to Detroit for Rick Porcello and a minor leaguer (105)
- Chase Headley signs a four-year deal with the Yankees worth at least $52 million. (95)