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Why baseball ratings are low

Jul 2, 2013, 12:30 PM EDT

old TV

Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.

Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.

It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.

The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.

Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.

  1. specialkindofstupid - Jul 2, 2013 at 12:37 PM

    Since I typically loathe things that go mainstream, I don’t mind baseball’s low TV ratings.

    You hear that, Liz Phair? I still loathe you.

    • heyblueyoustink - Jul 2, 2013 at 12:53 PM

      Liz Phair hate is a crime deserving Capitol Punishment.

      Suuuuper, Supenova….

      • indaburg - Jul 2, 2013 at 2:28 PM

        Agreed, heyblue. She practically raised me in the 90s.

    • raybrower - Jul 2, 2013 at 12:57 PM

      Choosing what to like based on whether others like it or not? That’s a paddlin.

    • Liam - Jul 2, 2013 at 1:08 PM

      In no way is Exile in Guyville any less good because Phair released “Why Can’t I?” a decade later. She gets a lifetime pass from me for her debut.

    • pmnick2013 - Jul 2, 2013 at 1:17 PM

      One thing I don’t hear talked about is football’s huge popularity due to betting on games. Though both football and baseball have new fans who bet money on fantasy leagues, baseball probably has more fans in free leagues. This is a guess, maybe FanGraphs or somebody can measure it. We need to see who are the fans who are watching and who just follow baseball on the internet.

    • deepflakes - Jul 2, 2013 at 2:29 PM

      Liz is still pretty hot. She seems to keep it together pretty well.

      • stlouis1baseball - Jul 2, 2013 at 4:37 PM

        Yeah…I forgot how hot she was/is. Something about her. I mean…her face isn’t even all that attractive. Yet…she is sexy.

      • moogro - Jul 2, 2013 at 5:04 PM

        Googled her. Surprised by the amount of cheesecake modeling shots she has done.

  2. chipperforever - Jul 2, 2013 at 12:40 PM

    it’s also because no one wants to see the Yankees vs Red Sox for the two millionth time

    • pourman - Jul 2, 2013 at 1:00 PM

      Particularly when each batter is allowed to step out and completely redress after each pitch.

      • sabatimus - Jul 2, 2013 at 1:15 PM

        As a Sox fan, I think those 4-hour games are totally unnecessary. Make pitchers pitch within their 12-second time limit (Josh Beckett, anyone? Lester’s getting nearly as bad); start calling balls if they don’t. Limit mound visits (AJ Burnett and Jorge Posada, anyone?). There’s plenty of ways to speed up the game, but the umps won’t do it.

      • nbjays - Jul 2, 2013 at 2:10 PM

        I thought Nomar was bad with his batting gloves and spikes every time he stepped into the batter’s box. Then I saw Johnny Gomes and his OCD adjustment of his batting helmet. OMG, dude, just get in the fuckin’ box and hit.

      • sabatimus - Jul 2, 2013 at 2:36 PM

        nbjays, it ain’t just them either (even though I think Nomar was the worst, at least he did it fairly quickly). Hitters stepping out is annoying but not typically as slow as a pitcher holding the ball for eons in order to eventually deliver a pitch. That’s one thing I like about Dennis Eckersley: when he fills in for Jerry Remy on NESN broadcasts, and there’s a slow pitcher on the mound, Eck’s like “just THROW the ball already”. Eck himself was never a guy to hold onto the ball for very long at all.

      • moogro - Jul 2, 2013 at 5:08 PM

        Watched Puig at-bat the other day thinking about endless batting mannerisms, and and it was shocking. No velcro straps, hell he didn’t even leave the box between pitches, and was ready before the pitcher was. That is why he is exciting. Fuck ‘em: make batters stay in the box.

    • ryanrockzzz - Jul 2, 2013 at 1:29 PM

      Couldn’t agree more.

    • psunick - Jul 2, 2013 at 1:31 PM

      That was the best sentence in the guy’s article: people are sick of the Yankees and Red Sox

    • rogersjd16 - Jul 2, 2013 at 2:42 PM

      Haha so this misinformed, directed and tired cliche is still kicking around huh? Neither the Sox nor Yankees have the most national broadcasts of the last two years. And you know what, find a game that gets higher / better ratings and they’ll stop showing this matchup. Until then get some new and educated material.

      • splintchesthair - Jul 2, 2013 at 4:19 PM

        Wow, spot on. That’s EXACTLY what an obnoxious Yankees/Red Sox fan would say to that. Did you write that yourself, or copy/paste it from somewhere? Either way, it was hilarious, nice job.

  3. misterj167 - Jul 2, 2013 at 12:40 PM

    Well, I have to say I ponied up for MLB.com’s livestream so I can watch the Braves when they gave a discounted price, it worked out to about 42 cents a game and the picture quality is amazing. Living in Chicago, I still watch the occasional Cubs or Sox game (yes, I like them both, though I’m not really a “fan” of either team), but it’s nice to know I can watch any of the Braves’ games. And I sometimes tune in to a random game just for the heck of it, baseball is a good game to have on in the background.

    In terms of how fans look at baseball and football, the best analogy I can think of is that baseball is a marathon, football is a sprint.

    • danaking - Jul 2, 2013 at 2:06 PM

      Misterj, this is exactly what I do with the Pirates games, living in Maryland. I watch 100+ games a year, then, if they’re over and I’m not ready for bed, I check to see if the Dodgers are at home to catch a few innings of Vin Scully. Failing that, some other West Coast team. I work at home, so random getaway day games also get seen. Fox’s “national” games are regional. Why watch them when I can already see the Orioles and Nats every other day of the week?

      • misterj167 - Jul 2, 2013 at 3:34 PM

        Agreed there, danaking! And good for the Pirates, I think it’s awesome they’re playing so well

    • misterj167 - Jul 2, 2013 at 3:21 PM

      Wow, look at all the thumbs down…what’s up with that? Do they hate MLB.com, or do they hate the Braves? Maybe they hate Chicago. Maybe the analogy was bad? Maybe they thought I was spamming (I’m not). That’s weird so many people would dislike a pretty benign post.

    • indaburg - Jul 2, 2013 at 3:47 PM

      Just out of curiosity, how does MLB.tv factor into tv ratings? Of course, I am not a representative sample but I watch more baseball than I ever have, all thanks to MLB.tv. I’ll also watch just about any game that’s close or in extra innings, even ones in which I have no rooting interest in.

      Whether baseball is popular or not doesn’t matter to me. This is a worry for the money makers and the insecure. As someone with unpopular opinions, I’ve always felt popularity is largely overrated.

  4. bringbackkosar - Jul 2, 2013 at 12:43 PM

    It’s painful to listen to most of the broadcast teams, could that have anything to do with it?

    • 18thstreet - Jul 2, 2013 at 1:17 PM

      Probably not. Announcers have been terrible for a long time.

      • misterj167 - Jul 2, 2013 at 3:30 PM

        All the announcers on any local FOX Sports broadcast sound exactly the same, and all lousy. I listened to a Brewers broadcast once last year (Not Uke, he rocks, but I think he only does radio?) and they spent more time talking about local promotions and acting like morning radio jocks than they talked about the game.

        Granted, I grew up spoiled, listening to Bob Murphy, Ralph Kiner and Lindsey Nelson for the Mets, then Skip, Pete and Ernie for the Braves when we moved to Florida in the late seventies. But it would be nice if these were standards to be upheld and not aberrations.

        Chip Caray in particular is awful, and his “back and to the left” comment when Ian Kennedy was taken out of the DBacks game a couple days ago was disgraceful, and I’m surprised no one’s been talking about it. Maybe because no one likes listening to his raspy, pimply little voice to begin with.

      • stlouis1baseball - Jul 2, 2013 at 4:24 PM

        I don’t “hate” Schilling either 18. Although I can’t say I “hate” anyone. I will say that I don’t even necessarily even dislike Schilling. I just think he was a bad businessman. But there are so many people who are bad at business that we can’t even quantify it.
        I chalk it up to our society being more interested in joining the trendy, popular crowd they seem unable to think for themselves.
        As a result, if you don’t like it…he doesn’t like…she doesn’t like it and they don’t like it.
        That’s good enough for me not to like it!

        RAGE!

    • pbastille - Jul 2, 2013 at 2:02 PM

      Buck Martinez anyone? Guy is knowledgeable but has a voice that’s a cross between Liz Phair and the AFLAC duck.

  5. djran2002 - Jul 2, 2013 at 12:44 PM

    My big issue with national games is that the announcers just don’t have the context and depth of knowledge that my local crew does. When I do have to watch a national game, I put on the radio and sync up the TV to the audio – it’s just so much better…

    • professormaddog31 - Jul 2, 2013 at 12:52 PM

      Yep. Also, the last few nationally televised Braves games I’ve watched had either Orel Hersheiser or Curt Schilling as the pitching analyst and I wanted to leap off the back deck…

      • heyblueyoustink - Jul 2, 2013 at 12:55 PM

        Right into a pool, possibly doing a flip?

      • 18thstreet - Jul 2, 2013 at 1:19 PM

        I guess I’m in the minority on Schilling, but I generally like the guy. Do people hate him for being a loud-mouth while he was still active? Or do they dislike him today for the announcer he is right now? Because I generally find him interesting.

        (I also have few complaints about Hershiser. I watch a fair amount of Nationals games on MASN. Now there are some godawful announcers.)

        But I’m curious about the SchillingHate.

      • sabatimus - Jul 2, 2013 at 1:31 PM

        I hate Schilling because he’s an arrogant loudmouth, yes, but I also hate him because of the whole situation surrounding 38 Studios.

  6. professormaddog31 - Jul 2, 2013 at 12:47 PM

    I long for the days of the Superstations like when I was a kid, so that I could watch my teams (Braves and Cubs) on either TBS or WGN and not have to worry about where I lived. Now I live in Wisconsin, where it’s all Brewers all the time and I have to guess if I’ll be able to see my teams on tv. I don’t have enough money for MLB Extra Innings or the DirecTV sports package, so that I could get the various FoxSports channels that now seem to regionalize my teams even more.

    But the internet makes things a little easier. Of course, if I could also afford mlb.tv it would be even better. I have to choose to see games in person or pay for a sports package, and since the Spousal Unit isn’t a big baseball fan I’d miss half the games anyway…

    • stoutfiles - Jul 2, 2013 at 1:31 PM

      I visited Milwaukee once and went to a Brewers game. Best tailgating I’ve ever been to for a MLB game. The only sad part is they kick everyone out of the parking lot in the 3rd inning.

  7. adge84 - Jul 2, 2013 at 12:55 PM

    The ratings will go back up now that hockey and basketball are over as well. Baseballs saving grace is the fact they get a nice chunk of time as the only major sport on television in the summer (no NASCAR doesn’t count). Haters calm down I love baseball but I don’t turn all of my attention to it until the other two are done. The fact that there are so many games also gives the perception that June games are much less important than late summer and fall ball games. I don’t agree with that perception but it absolutely is the casual fans view point.

  8. scoutsaysweitersisabust - Jul 2, 2013 at 12:56 PM

    Each team plays 162 games per season. There are 30 teams, and each game has two teams, so the total number of games played by all teams is 2,430. 40% of those games are against the same 4 teams in your division that you’ve seen a MILLION times before. Some of those games are against teams like the Marlins or the Astros. My Baltimore Orioles had their first ESPN Sunday night game in 8 years. Baseball isn’t only played on a Sunday, typically a day reserved for house hold chores and resting and relaxing. It’s played every single day, days when we are cooking dinner for the kids, going to book club, watching a movie, having dinner with friends, etc. There are many reasons why ratings are low, and many reasons why even looking at ratings for baseball is ridiculous and dumb. Baseball as a whole is thriving right now. Although that’s not to say there isn’t much that can be done to improve things.

    Now, if you really want to talk ratings, let’s talk about the ratings for the All-Star game. And let’s list the at minimum 15 things that need to be done to fix what’s become a pathetic sham of a game.

  9. beerjunkie - Jul 2, 2013 at 12:58 PM

    Who gives a shit about these billionaire owners? They caused their own problems and prices the average joe out of the ballparks. So for the average joe to give them the finger and watch something else on tv is well deserving. Fudge ‘em.

  10. theinconvienenttruth - Jul 2, 2013 at 1:11 PM

    Ratings are low because guys like Bob Carpenter and F.P. Santangelo still have jobs

    • 18thstreet - Jul 2, 2013 at 1:20 PM

      No, no! Every National is due for a hit! They’re coming around! LaRoche has been hitting lasers that keep getting caught. Haren would have gotten out of that inning if not for a close call on Ball Three.

      They’re a great team, I tells ya!

      • theinconvienenttruth - Jul 2, 2013 at 2:55 PM

        1st inning no outs “There goes the no-hitter”

    • ryanrockzzz - Jul 2, 2013 at 1:31 PM

      MASN is like taking a trip back in time to awful things from the 90’s.

  11. stoutfiles - Jul 2, 2013 at 1:11 PM

    There are too many TV/internet options to bother with most baseball games, especially if your team isn’t any good. People watch in April when baseball is back and exciting, and then in September during the playoff race, but normally only if your team is in it. An occasional summer game is on as background noise.

    I’m sorry baseball, but 162 games is a lot. If there’s something else on that’s topical or hard to catch again, I’ll watch that instead.

  12. historiophiliac - Jul 2, 2013 at 1:14 PM

    I regret having read that. Skimmed it. Whatever. It’s tiresome how the problem is always the fans.

    • sabatimus - Jul 2, 2013 at 1:35 PM

      The fans are merely exercising their choice not to watch a tremendously bloated season or the pathetic commentary put forth by Fox and ESPN. And yes, in the national games, it’s always Yankeesyankeesyankees, even when the Yankees AREN’T PLAYING in the GAME (McCarver, I’m looking at you).

      • historiophiliac - Jul 2, 2013 at 2:20 PM

        In which case, it seems that the problem is not the fans but, rather, MLB, its marketing, and the broadcasters. I hate when they blame fans.

  13. APBA Guy - Jul 2, 2013 at 1:17 PM

    The best indicator of the health of baseball is rising revenues, including these massive TV contracts, like the Dodgers recent multi-billion dollar deal. If the game itself were in decline these TV deals would be stagnant at best. That they are rising indicates that the cable systems, sponsors, etc are all willing to bet on the future, sometimes 20 years in advance.

    Years ago when free agency first entered into baseball there were cries that it would kill baseball. Instead, the bigger money had people that much more fascinated, and it gave teams the wherewithal to do more international scouting, improve their minor league facilities, hire more coaches in the minors, and improve local broadcast teams. You listen to Jon Miller or Steve Berthiaume or Don Orsillo and these guys are MUCH better than the national guys on Fox. Even Gary Thorne, who was a great hockey announcer, has become a good baseball announcer for the O’s.

    The final point is that whenever you see TV ratings anymore, you also have to see whats in the particular number that’s being reported. For example, when you see a Game of Thrones number like 4 million, what is that? That’s the number of viewers of the new Sunday night episode. The total viewership per week is 11.5M in the US, and that includes that Sunday night premiere, downloads, DVR delayed views, and views of the repeats on HBO before the next new episode. It’s the 11.5M number that HBO bases its production budgets around. Similarly, cable systems use the aggregate view number when calculating their bid for the Dodgers or whichever team ‘s broadcast rights they are bidding to win.

    Baseball is very healthy. Just look at the TV contracts.

    • nbjays - Jul 2, 2013 at 2:19 PM

      I am 100% in agreement with this. Baseball is NOT hurting; revenues are at an all-time high. The nationally televised baseball games are not watched as must because:

      a) People can only take so much of the same over-hyped teams. When was the last time the “Game of the Week” featured the Twins and Mariners?

      b) Because there is so much on TV.. so many channels, so much brain-numbing fare (Honey Boo Boo, anyone?) that most TV watchers today have the attention span of a gnat.

      Meanwhile, I will continue to follow my team, but I will also chose any ballgame on the tube over 99% of the other crap that is being broadcast.

  14. dowhatifeellike - Jul 2, 2013 at 1:32 PM

    Why would anyone watch a primetime AL game? We already get all the Yanks/Sox we can handle from the first 15 minutes of SportsCenter every day. Unless my team is playing them I really don’t give a damn.

  15. natslady - Jul 2, 2013 at 1:39 PM

    He’s right about the “localization.” Even when my Nats aren’t playing, I want to see the Division rivals or teams that are coming in the schedule. Drives me CRAZY that ESPN and Fox think I want to see Yanks/Orioles, over and over and over again. If I wanted to see Yanks/Orioles I could drive up there.

    • historiophiliac - Jul 2, 2013 at 2:29 PM

      You can say that because you’re on the east coast and live near your division rivals. Most of the time, the “national” game in my market is Royals or Cards. Nooooo thanks. I’d at least watch the Rangers, if I got that. The Royals are in my division, but it’s not usually a very exciting game. (No offense, Royals fans.)

      • stlouis1baseball - Jul 2, 2013 at 4:17 PM

        Growing up in the middle of Redlegs/Cubs Country all my friends were Cubs/Reds fans.
        However, believe it or not St. Louis is the about the same distance (from a travel-time perspective) as Chicago is from me. My Dad was born in Michigan and raised in Missouri until he moved to Indiana around 14. So my allegiances are St. Louis Cardinals baseball, Michigan Wolverines football and Indiana Hoosiers basketball.
        Brainwashed is the best way I can describe it. But three great teams to be brainwashed into liking! I have also always sorta’ beat to my own drum. As a result, I thought it was really cool to be the only kid who liked the St. Louis Cardinals!

      • historiophiliac - Jul 2, 2013 at 6:04 PM

        Just gotta be different, eh?

        Shhh. I have a confession. My dad’s from Indianapolis. lol

      • stlouis1baseball - Jul 3, 2013 at 9:07 AM

        Your Dad is Hoosier? You have been holding out on me! Where did he go to high school? I had a meeting in Indy at 10:00 A.M. today (Customer cancelled/re-scheduled). Glad too as I don’t have the time today.
        Trying to cram 5 days of work into a 3 day work week. Fun stuff.

      • historiophiliac - Jul 3, 2013 at 9:35 AM

        When I was a wee one, we lived in Indy for a bit. I remember picnicking in the track infield but not a lot more. The last time I was back was like 2000 when my grandma died.

      • stlouis1baseball - Jul 3, 2013 at 10:07 AM

        Yeah…the track infield used to be great times. Especially with the old “snake pit.” You didn’t answer my question…where did your Father go to high school? Or maybe you aren’t sure?

      • historiophiliac - Jul 3, 2013 at 10:12 AM

        I have no idea, but that was a long time ago anyway. It’s not like you would know him.

      • stlouis1baseball - Jul 3, 2013 at 10:29 AM

        Lol! I know that. I asked because it would give me an idea of what part of City he was from.

      • historiophiliac - Jul 3, 2013 at 10:32 AM

        You are thinking waaaaaay too much about it. I’m sure it wasn’t the nice part. I still have some family there.

      • stlouis1baseball - Jul 3, 2013 at 10:41 AM

        Hahaha! You are killing me Women. I am simply making conversation. As I have often said…the older you get the smaller the world seems to become.

      • historiophiliac - Jul 3, 2013 at 10:46 AM

        I knew you’d enjoy knowing that. Of course, if you ask him now, my dad’ll say he’s a Texan. It makes me laugh when he tells carpetbagger jokes. He still doesn’t drive much like a Texan either. My mom talks about watching Letterman do the weather up there back in the day, fyi. Letterman actually reminds me a lot of my dad in some ways. Maybe it’s the Indiana thing.

      • stlouis1baseball - Jul 3, 2013 at 10:58 AM

        I do enjoy knowing that. You caught me off guard with the length of the “hold out” on the information. Ha! Please tell your Father I said…once a Hoosier…always a Hoosier.
        He simply can’t shake that. Your Letterman comparison is a perfect example. It’s funny…Mark Harmon was on Letterman last night talking about his Father (Tom Harmon) and the work ethic he had as a result of growing up in Rensselaer (NW part of the state known as “the Region.”) Of course…I have known many Texans in my day. And the folks do grow on you. Good people. That Carpetbagger comment made me laugh. I hadn’t heard that word in a while.

      • historiophiliac - Jul 3, 2013 at 11:33 AM

        Of course, he lives near the Texas Speedway now. LOL

    • stlouis1baseball - Jul 2, 2013 at 2:53 PM

      I agree Lady. I fight the same battle in Indiana. We are in the middle NL Country.
      Cubs to the Northwest…Cincinnati to the East and St. Louis to the Southwest.
      As a Cardinals fan…I am lucky enough to get to see them quite a bit (compared to other small market teams being televised nationally). But the way the big Networks force feed AL ball down our throats you would think we live on the East Coast. Drives me bonkers as well.

      • historiophiliac - Jul 2, 2013 at 3:47 PM

        It still seems weird to me that you should be a Cards fan. How did that happen?

    • nbjays - Jul 2, 2013 at 3:38 PM

      Try having your team in another country. Good thing Rogers Sportsnet will broadcast all their own team’s games (plus plenty of others, and NOT just Yankees / Red Sox), because I don’t think ESPN knows Canada exists, much less that we have an MLB team here. In all the time I have spent travelling in the US over the past 30 years, the number of times I have seen a Game of the Week or other national broadcast include the Blue Jays… exactly ZERO.

      • stlouis1baseball - Jul 2, 2013 at 4:28 PM

        I can’t even begin to imagine how frustrating that is for you NB! As you said though…thankfully Rogers Sportsnet does a good job of broadcasting them.

  16. offseasonblues - Jul 2, 2013 at 1:46 PM

    I’m reacting to the idea of expanding playoffs when in fact that might actually reduce interest. It certainly does for fans whose teams don’t make the cut. And I’d like to see numbers for the Division series vs the League Championship series.

    So here goes:
    Go back to a single playoff series, The World Series. Remove the Divisions. Balance the schedule. Why? Because it adds variety – 18 or 19 games against Division teams is too many. Because it turns the whole season into a playoff. If there’s only one playoff spot from each league, every game matters a lot more, and the intensity grows as the season progresses. Because the losing teams have more opportunity to play spoiler.

    I’m not seriously suggesting this as a panacea, but I think it would do more for the regular season than adding playoff games between less excellent teams.

  17. steelers88 - Jul 2, 2013 at 1:50 PM

    Well the ratings are for the PIRATES!

  18. apmn - Jul 2, 2013 at 1:50 PM

    Personally, my attention span has gotten too short for televised MLB. Given the choice between watching players BREATHE for 30 seconds between pitches and changing the channel, I am usually going with whatever is behind Door #2.

  19. mungman69 - Jul 2, 2013 at 2:04 PM

    SHUT UP! If you don’t have to listen to Chris Wheeler you are very lucky indeed.

  20. scatterbrian - Jul 2, 2013 at 2:27 PM

    Curious how packages like MLB.TV affect overall ratings. I watch 3-5 games a week via MLB.TV, and not just the A’s (no blackout restrictions in SoCal). The beauty of the package is I can flip to any game in progress, and also watch most other games that have completed. I usually don’t watch Saturday afternoon baseball on FOX because a) it’s Saturday afternoon, and b) Buck and McCarver never cease to piss me off with their inane blathering and inaccurate analysis. And since I whittled down my cable package to bare-bones, I no longer have ESPN, so no Sunday night game. Still, I watch a lot of baseball.

  21. heat256 - Jul 2, 2013 at 2:52 PM

    Simple:

    Baseball live = Tolerable, even fun

    Baseball on TV = excruciatingly boring

    Hockey elicits the same effect.

    • stlouis1baseball - Jul 2, 2013 at 2:54 PM

      I couldn’t disagree with you more. Baseball (anytime…any place under any medium) is always great to watch. Of course…I am not a huge NBA fan either. So that may be your issue “heat.”

      • heat256 - Jul 2, 2013 at 2:56 PM

        Fair enough comment. I am no huge baseball fan, but even still you can attest lower ratings to shorter attention spans the public has. Heck, I am not always going to watch a basketball or football game start to finish anymore. Too much stimuli around. However, seeing a sport live usually gets the interest factor more engaged.

  22. jdvalk - Jul 2, 2013 at 2:58 PM

    When the prime time start times for many postseason tilts require staying up past midnight on the east coast and sometimes the west coast, you’re going to lose certain demographics more easily than you will in other major sports that have a clock running.

  23. onbucky96 - Jul 2, 2013 at 3:45 PM

    Maybe its because the Winter sports just ended, NBA & NHL. Or maybe I’m tired of the announcers in Mikwaukee being publicity shills for the Brewers.

  24. rcali - Jul 2, 2013 at 3:55 PM

    Maybe instead of playing the game they should lock both teams in one locker room and then start rumors about each other and let them fight. Or, how about a karaoke singing contest? Or how about getting all of their wives locked in a house and let them cat fight it out. All of these things seem to be getting ratings on tv these days, which concerns me.

  25. unclearnie - Jul 2, 2013 at 4:05 PM

    I was planning on watching my REGIONAL game the other day: Anaheim at Houston. Instead I chose not to watch Boston and Toronto (or was it New York and Baltimore? Don’t recall…) I live near Sacramento, which is close to San Francisco and Oakland. Anaheim and Houston are in Oakland’s division and Anaheim is only 400 miles or so away. What fool at MLB decided Sacramento was in the Eastern region of the country? Don’t they teach geography in the schools anymore?

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