Jul 2, 2013, 12:30 PM EST
Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.
Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.
It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.
The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.
Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.
Feb 26, 2015, 6:06 PM EST
Santana hasn’t pitched in the majors since 2012 due to injury.
Feb 26, 2015, 5:17 PM EST
“I think hanging it up is going to be harder for guys than they realize, after being out of it for a year.”
Feb 26, 2015, 3:40 PM EST
But it’s a very different kind of battle.
Feb 26, 2015, 3:18 PM EST
Milwaukee out, Toronto in?
Feb 26, 2015, 2:06 PM EST
Shame on A-Rod for making the reporters obsess about him.
Feb 26, 2015, 1:34 PM EST
Maybe THIS is the year he finally stops swinging at everything
Feb 26, 2015, 1:19 PM EST
Wainwright has been diagnosed with an abdominal strain.
Feb 26, 2015, 12:30 PM EST
It’s been two and a half years, but it still leaves a “dirty taste” in his mouth.
Feb 26, 2015, 11:47 AM EST
Pena once looked like a potential star for the Reds and Red Sox, but then washed out by age 26.
Feb 26, 2015, 11:32 AM EST
He also (a) wants to emulate Greg Maddux; and (b) asked Sandy Koufax about his curveball.
Feb 26, 2015, 11:00 AM EST
Welcome to 2002, Ruben Amaro!
Feb 26, 2015, 10:49 AM EST
It’s still early, but …
Feb 26, 2015, 10:23 AM EST
Two weeks ago Francisco Rodriguez was said to be holding out for a two-year contract.
Feb 26, 2015, 10:04 AM EST
The Marins are protecting their investment.
Feb 26, 2015, 9:37 AM EST
Even if Mike Lupica thinks they will be soon.
Feb 26, 2015, 9:00 AM EST
Spring training is starting poorly for Toronto.
Feb 26, 2015, 8:29 AM EST
I am confident that Major League Baseball will help Josh Hamilton find the help he needs. I do hope, however, that whatever else they do to him does not contribute to the tendency to treat addicts as miscreants.
Matt Kemp thinks the Padres have the best outfield in baseball. I don’t think he’s right about that.
Feb 26, 2015, 7:32 AM EST
He’s forgetting, it seems, that outfields also play defense.
Feb 25, 2015, 11:05 PM EST
Mark Ellis told Susan Slusser of the San Francisco Chronicle late Wednesday evening that he is retiring from baseball after 12 major league seasons.
Feb 25, 2015, 10:34 PM EST
Most people are high on the Nationals this season, but outfielder Bryce Harper might be the highest of all. Mark Zuckerman of CSNWashington.com spoke with Harper on Wednesday …
- Francisco Rodriguez re-signs with the Brewers 8
- If addiction is an illness — and it is — Josh Hamilton shouldn’t be suspended 248
- Pirates open to massive extension for Andrew McCutchen 16
- Report: Josh Hamilton had a relapse this offseason that “involved at least cocaine” 85
- Yankees don’t plan on having to pay A-Rod’s $30 million in home run milestone bonuses 48
- Rob Manfred says a return to a 154-game season could happen one day 66
- Report: The Yankees were “fuming” at how A-Rod handled his early arrival to spring training 113
- If addiction is an illness — and it is — Josh Hamilton shouldn’t be suspended (248)
- Yankees fans: would you give up the 2009 title just to be rid of A-Rod? (122)
- Report: The Yankees were “fuming” at how A-Rod handled his early arrival to spring training (113)