Jul 2, 2013, 12:30 PM EDT
Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.
Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.
It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.
The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.
Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.
Sep 23, 2014, 3:12 PM EDT
Not that he didn’t have a point in the criticisms to begin with.
Sep 23, 2014, 2:49 PM EDT
Last week deGrom tied the MLB record by striking out the first eight batters he faced against the Marlins and overall since mid-June he has a 1.90 ERA in 15 starts.
Sep 23, 2014, 2:14 PM EDT
It did not go well.
Sep 23, 2014, 2:04 PM EDT
Probably to announce Sandy Alderson’s contract extension.
Sep 23, 2014, 1:47 PM EDT
J.J. Hardy is on the verge of a big payday, but will it be from the Orioles?
Sep 23, 2014, 1:33 PM EDT
The Braves could’ve fired their manager, but didn’t. Why?
Sep 23, 2014, 1:15 PM EDT
“I wouldn’t be afraid to use him at any point in the game, really.”
Sep 23, 2014, 12:59 PM EDT
The Tigers can’t beat out the Orioles now, so the O’s will start the playoffs at home.
Sep 23, 2014, 12:02 PM EDT
But signing a guy to a multi-year deal after his first above average year in seven seasons is not exactly a winning move.
Sep 23, 2014, 11:12 AM EDT
No matter what happens to him for the rest of his life, Guilder Rodriguez can say he was a major leaguer.
Sep 23, 2014, 10:49 AM EDT
Great Moments in Security Theater
Sep 23, 2014, 10:06 AM EDT
Really, I can’t make any sense of this.
Sep 23, 2014, 9:45 AM EDT
With 180 innings pitched, Dan Haren’s $10 million option kicked in.
Sep 23, 2014, 9:10 AM EDT
He has won 19 or 20 games four times in his last five seasons.
Sep 23, 2014, 8:40 AM EDT
Get your tall boots on, boys, because the Braves president is shoveling.
Sep 23, 2014, 8:23 AM EDT
Hitting the cutoff man is overrated
Sep 23, 2014, 6:29 AM EDT
Twelve games, six shutouts. And the Mariners and Indians lose ground.
Sep 22, 2014, 11:36 PM EDT
Jeter has caught fire with only days remaining in his career.
Sep 22, 2014, 10:23 PM EDT
Danny Duffy tossed six scoreless innings in his return from left rotator cuff inflammation.
Sep 22, 2014, 9:36 PM EDT
Sergio Romo and Shawon Dunston “exchanged heated words with raised voices” before Bruce Bochy intervened.
- John Schuerholz defines “The Braves Way.” And it’s a pretty big pile of crap. 51
- And That Happened: Monday’s scores and highlights 26
- Frank Wren fired as Braves GM, John Hart to take over on an interim basis 42
- AND DOWN THE STRETCH THEY COME! Sizing up the final week of the regular season 36
- Must-Click Link: Derek Jeter opens up. Seriously, he really does. 46
- And That Happened: Sunday’s scores and highlights 58
- Must-click link: Tommy Harper and the Red Sox’ racist past 58
- Settling the Score: Saturday’s results 34
- Geddy Lee’s baseball obsession makes it really hard for me to hate Rush (124)
- It certainly looks like Barry Bonds’ criminal conviction is going to be overturned (107)
- Ron Washington claims he resigned because he cheated on his wife (103)
- Giants CEO Larry Baer thinks advertisements on uniforms are coming soon (89)
- Umpire ejects jackwagon fan heckling Bryce Harper in Atlanta last night (85)