Jul 2, 2013, 12:30 PM EDT
Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.
Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.
It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.
The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.
Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.
Jul 31, 2014, 6:59 AM EDT
Always go 100%. Even if you’re not totally into what you’re doing. That includes singing power ballads.
Jul 30, 2014, 11:19 PM EDT
From FOX Sports’ Jon Morosi comes word that the Marlins and White Sox “have discussed a possible trade” involving left-handed starter John Danks.
Jul 30, 2014, 10:02 PM EDT
Dan Uggla’s stay with the Giants lasted nine days. MLB.com’s Chris Haft reports that San Francisco has released the veteran second baseman, who went 0-for-11 with a walk and six strikeouts in four games after being called up from Triple-A Fresno on July 25.
Jul 30, 2014, 9:15 PM EDT
Albert Pujols can barely move these days and for some reason went with a pop-up slide into first base, but this throw on Wednesday night from Manny Machado was still fantastic …
Jul 30, 2014, 8:22 PM EDT
Derek Jeter’s farewell tour continued Wednesday night at Globe Life Park in Arlington, Texas with another set of retirement gifts.
Jul 30, 2014, 7:37 PM EDT
CBS Sports’ Jon Heyman reports that the Blue Jays are targeting Indians shortstop Asdrubal Cabrera — who is known to be available — and would ask him to play second base.
Jul 30, 2014, 6:49 PM EDT
Oscar Taveras has been mentioned as a possible centerpiece in trade talks this week for top-tier starting pitchers like David Price and Jon Lester, but if Cardinals general manager John Mozeliak is to be believed that was all speculation from the outside.
Jul 30, 2014, 6:13 PM EDT
The 44-64 Astros could jump into this seller-friendly market before Thursday’s 4 p.m. ET trade deadline. Joel Sherman of the New York Post reports that Houston is “looking to move” first baseman and designated hitter Chris Carter.
Jul 30, 2014, 5:06 PM EDT
Now that it’s clear he can’t ramp up for 2014, the Mets have cleared Matt Harvey to throw.
Jul 30, 2014, 4:46 PM EDT
White Sox reliever Nate Jones has been on the disabled list with a back injury since the first week of the season, but now he’s got an even bigger problem.
Jul 30, 2014, 4:30 PM EDT
It’s been a rumor for a good while, but now it’s going where rumors go when they die.
Jul 30, 2014, 4:00 PM EDT
The very essence of the trade deadline just played out on Twitter
Jul 30, 2014, 3:51 PM EDT
Injuries derailed what was a very promising career for Chavez while with the A’s, but he bounced back and got healthy enough to thrive in part-time roles for the Yankees and Diamondbacks.
Jul 30, 2014, 3:32 PM EDT
Felix Doubront made it clear that he wanted the Red Sox to either put him back into the starting rotation or trade him, and then he went out and had a terrible relief appearance that many took to mean he was trying to push a trade.
Jul 30, 2014, 2:59 PM EDT
A few minutes ago we thought this man could soon be a Fish. Now it seems unlikely. HAPPY TRADE DEADLINE!
Jul 30, 2014, 2:44 PM EDT
Zeid pitched well for the Astros as a 26-year-old rookie last season, but struggled mightily this season with a 6.97 ERA in 23 appearances.
Jul 30, 2014, 2:32 PM EDT
They’ve been rumored to be in on all the big names, but now it sounds as if they’re out.
Jul 30, 2014, 2:25 PM EDT
Cleveland turned down Justin Masterson’s attempted contract extension offer back in spring training–balking at what seemed to be reasonable terms at the time–and now the Indians are trading the impending free agent to the Cardinals, according to Peter Gammons of MLB.com.
Jul 30, 2014, 2:00 PM EDT
And no mention of Lester because I legit thought he’d get traded in between the time we taped this and the time it went live.
Jul 30, 2014, 1:45 PM EDT
Orioles prospect Dylan Bundy would probably already be in the majors to stay if not for blowing out his elbow last season, but now the former No. 1 pitching prospect in baseball is struggling while rehabbing in the minors.
- Cardinals acquire Justin Masterson from Indians 48
- There’s a “very good chance” the Red Sox trade Lackey and Lester 52
- Hey, Rube: Phillies pay dearly for Amaro’s misguided loyalty 89
- And That Happened: Tuesday’s scores and highlights 57
- Dodgers announce Vin Scully will return for 2015 season 52
- Jon Lester scratched Wednesday amid trade speculation 38
- Rays are “talking and willing” to trade ace lefty David Price; Cardinals and Dodgers interested 41
- Phillies wanted Joc Pederson, Corey Seager, and Julio Urias from Dodgers for Cole Hamels 96
- Expert’s Corner: How to troll fans of all 30 teams (201)
- “Caucasians” t-shirts are hot sellers on Canadian Indian reservations (199)
- Must-click link: sexual depravity — and possibly rape — in the minor leagues (105)
- The Nationals and Orioles dispute over TV money is about to explode (104)
- Rangers’ retirement gifts for Derek Jeter: Yankees cowboy boots, signed George W. Bush photo (104)