Jul 2, 2013, 12:30 PM EDT
Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.
Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.
It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.
The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.
Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.
Jul 30, 2015, 1:12 AM EDT
In a bit of an oddity, two World Series contenders made a trade.
Jul 30, 2015, 12:05 AM EDT
Unique situation Wednesday night at Citi Field.
Jul 29, 2015, 11:31 PM EDT
Houston defeated Anaheim 6-3 to jump back into first place in the American League West.
Jul 29, 2015, 10:46 PM EDT
It’s a massive two-team, eight-player blockbuster deal that will net the Phillies a frontline starter for this year and years to come while injecting more young talent into the Phillies’ under-construction minor league system.
Jul 29, 2015, 9:31 PM EDT
It’s now even more imperative that St. Louis general manager John Mozeliak secures a first baseman before the July 31 trade deadline.
Jul 29, 2015, 9:01 PM EDT
What a crazy night.
Jul 29, 2015, 8:58 PM EDT
Troy Tulowitzki struck out swinging in his first Blue Jays at-bat Wednesday night against the Phillies, but he unloaded on this Jerome Williams pitch in his second trip to the plate …
Jul 29, 2015, 8:12 PM EDT
There’s been a lot of speculation that these two could be a fit, and now it may be close to happening …
Jul 29, 2015, 7:44 PM EDT
Andrew McCutchen launched a traditional two-run homer in the top of the fifth inning Wednesday in the Pirates’ 10-4 rout of the Twins and then went Little League style in the top of the sixth …
Jul 29, 2015, 7:01 PM EDT
An MRI taken Tuesday ruled out anything serious, but Trout does have a bit of wrist inflammation.
Jul 29, 2015, 6:17 PM EDT
The very latest on the Cole Hamels trade front …
Jul 29, 2015, 5:21 PM EDT
The trade deadline be crazy.
Jul 29, 2015, 5:10 PM EDT
Jul 29, 2015, 3:56 PM EDT
Bradley gets another chance in Boston.
Jul 29, 2015, 3:44 PM EDT
They’re in fourth place and their best player isn’t coming back for a month. Makes all sorts of sense.
Jul 29, 2015, 3:30 PM EDT
Some real old school mentality being demonstrated there.
Jul 29, 2015, 2:54 PM EDT
It was Verlander’s second straight eight inning, one-run performance.
Jul 29, 2015, 2:15 PM EDT
Capuano failed to make it out of the first inning in Tuesday’s start.
Jul 29, 2015, 1:14 PM EDT
Jul 29, 2015, 12:19 PM EDT
At least to the extent you can have a bidding “war” over a two-month rental.
- Rangers land ace left-hander Cole Hamels from Phillies 75
- Mets, Brewers call off reported Carlos Gomez trade 62
- Dodgers, Marlins, Braves trade involving Mat Latos “simply being held up by paperwork” 66
- The Tigers are going to “reboot;” plan to trade Price and Cespedes 72
- Why do managers wear uniforms anyway? 49
- And That Happened: Tuesday’s scores and highlights 51
- Astros “making a strong effort” for Phillies ace Cole Hamels 32
- Angels acquire outfielders David Murphy and David DeJesus 24
- The MLBPA is considering withholding cooperation with ESPN, Fox over Colin Cowherd’s comments (157)
- The Cubs are in discussions with the Phillies on Cole Hamels (146)
- Colin Cowherd wonders how baseball can be considered “complicated” if Dominicans can understand it (129)
- Major League Baseball rips Colin Cowherd in an official statement (123)
- Settling the Scores: Wednesday’s results (106)