Jul 2, 2013, 12:30 PM EDT
Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.
Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.
It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.
The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.
Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.
Jul 5, 2015, 11:05 PM EDT
Jake Marisnick isn’t afraid of the Green Monster.
Jul 5, 2015, 10:25 PM EDT
Hisashi Iwakuma will be activated on Monday. He hasn’t started since April 20.
Jul 5, 2015, 9:35 PM EDT
The Braves designated a pair of veteran relievers for assignment following Sunday’s loss to the Phillies.
Jul 5, 2015, 8:45 PM EDT
The pitching-thin Dodgers will call on Eric Surkamp to start on Monday, it appears.
Jul 5, 2015, 7:48 PM EDT
Find out who made the starting rosters for the AL and NL squads in the 2015 All-Star Game. Spoiler: no Omar Infante.
Jul 5, 2015, 7:45 PM EDT
The Pirates added some depth, claiming Travis Ishikawa off waivers from the Giants on Sunday.
Jul 5, 2015, 6:55 PM EDT
Marcell Ozuna has slumped badly over his last 10 games and will try to figure things out at Triple-A.
Jul 5, 2015, 6:05 PM EDT
Newsday’s David Lennon details how the Mets were close to trading for Manny Ramirez back in 2005.
Jul 5, 2015, 4:15 PM EDT
Strasburg suffered the oblique strain Saturday in his start against the Giants. He had thrown 3 2/3 scoreless innings in that outing and was also sharp in his previous two starts since returning from a trapezius injury.
Jul 5, 2015, 3:02 PM EDT
It looks, at first glance, like another smart rebuilding move for the determined-to-rebuild Phils.
Jul 5, 2015, 1:46 PM EDT
Garcia boasts a 1.69 ERA and 0.88 WHIP in seven starts (48 innings) this season. He’s missed a ton of time to injuries in his career, but most of the major problems have been elbow- and shoulder-related.
Jul 5, 2015, 12:24 PM EDT
Soler wound up missing over a month with a sprained left ankle.
Jul 5, 2015, 11:19 AM EDT
Schoop originally landed on the disabled list on April 18 after being diagnosed with both a PCL tear and MCL strain in his left knee.
Jul 5, 2015, 10:32 AM EDT
Check out this wrap-around style montage of all the July 4 action in Major League Baseball …
Jul 5, 2015, 9:40 AM EDT
Josh Hamilton has a .954 OPS in 10 games with the Rangers. The problem is he’s only played in 10 games.
Jul 5, 2015, 8:53 AM EDT
The best fireworks on July 4 came from the Angels.
Jul 4, 2015, 11:55 PM EDT
Chi Chi Gonzalez posted good results in his first seven major league starts, but he’ll cede his rotation spot to Matt Harrison and head back to Triple-A.
Jul 4, 2015, 11:20 PM EDT
But not even science could master the knuckleball.
Jul 4, 2015, 10:45 PM EDT
Kris Bryant had a monster night at the plate on Saturday against the Marlins.
Jul 4, 2015, 10:26 PM EDT
Jarred Cosart had a rough outing on Saturday and will try to straighten things out at Triple-A.
- AL and NL Starters for the 2015 All-Star Game announced 54
- That time Manny Ramirez nearly became a Met 5
- Phillies acquire No. 1 international signing slot for 2015-2016 from the Diamondbacks 16
- Orioles activate Jonathan Schoop after 10-week absence 8
- Settling the Score: Saturday’s results 38
- Video: Kris Bryant hits a grand slam as part of a two-homer, six-RBI night 8
- Stephen Strasburg exits start with tightness in left side 10
- In the wake of the Miguel Cabrera injury the Tigers have few good options 20
- Settling the Scores: Sunday’s results (99)
- Mike Scioscia says Josh Hamilton should apologize to Angels owner Arte Moreno (90)
- What Yasiel Puig being a pain in the butt means. And what it doesn’t mean. (78)
- Report: Jerry Dipoto “definitely out” as Angels GM (77)
- AL and NL Starters for the 2015 All-Star Game announced (73)