Jul 2, 2013, 12:30 PM EDT
Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.
Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.
It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.
The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.
Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.
Apr 1, 2015, 4:50 PM EDT
Jenna and I continue to preview the divisions. Next up: the NL East.
Apr 1, 2015, 4:26 PM EDT
Matuella started six games this season, throwing 25 innings with a 1.08 ERA and 24 strikeouts.
Apr 1, 2015, 4:15 PM EDT
With a new GM and questions surrounding the futures of Troy Tulowitzki and Carlos Gonzalez, where are the Rockies headed?
Apr 1, 2015, 3:58 PM EDT
Allen Craig hit one today. Yawn.
Apr 1, 2015, 3:03 PM EDT
Now you all will know when it is time to “MAKE SOME NOISE!!!!!!”
Apr 1, 2015, 2:14 PM EDT
Are we there yet?
Apr 1, 2015, 1:40 PM EDT
Verlander has never been on the disabled list in his 10-year career.
Apr 1, 2015, 12:00 PM EDT
The Phillies are going to be bad in 2015. But just how bad?
Apr 1, 2015, 11:50 AM EDT
Philadelphia’s pitching staff isn’t exactly stacked, but Gonzalez blew his chance to make the team by allowing 12 runs in 14 spring training innings.
Apr 1, 2015, 11:19 AM EDT
Rendon injured the knee on March 9.
Apr 1, 2015, 11:03 AM EDT
The Mets are locking up one of the best defensive center fielders in the game.
Apr 1, 2015, 10:47 AM EDT
If he crushes Triple-A pitching he’ll be back soon enough.
Apr 1, 2015, 10:30 AM EDT
And it’s as random as it usually is.
Apr 1, 2015, 10:15 AM EDT
Miami gave up left-hander Brian Flynn and minor leaguer Reid Redman to get Crow from Kansas City.
Apr 1, 2015, 9:46 AM EDT
Jenna and I talk about whether the Tigers can do it again.
Apr 1, 2015, 9:05 AM EDT
So don’t listen to the rumors about how it’s not fit for man nor beast nor Cubs fan.
Apr 1, 2015, 8:37 AM EDT
The Cardinals and Pirates are the class here, even if the Cubs get all the chatter these days.
Apr 1, 2015, 7:06 AM EDT
That’s a lotta burritos.
Mar 31, 2015, 11:58 PM EDT
A’s left fielder Coco Crisp has been bothered by discomfort in the middle of his right arm for much of spring training, limiting him to seven Cactus League games. And the injury isn’t getting any better.
Mar 31, 2015, 11:02 PM EDT
Is the fun over in Cincy?
- 2015 Preview: Colorado Rockies 2
- 2015 Preview: Minnesota Twins 13
- 2015 Preview: Philadelphia Phillies 24
- 2015 Preview: Cincinnati Reds 43
- The average Major League Baseball salary this year will be more than $4 million — a record 22
- 2015 Preview: Tampa Bay Rays 21
- The Cubs assign Kris Bryant and Addison Russell to the minors, option Javier Baez as well 70
- 2015 Preview: Arizona Diamondbacks 8
- Ex-Cardinals outfielder Curt Ford was assaulted in St. Louis and told to “go back to Ferguson” (122)
- David Ortiz: “Nobody in MLB history has been tested for PEDs more than me” (118)
- Rob Manfred says it would be hard to reinstate Pete Rose in a limited way (91)
- The MLBPA releases a statement on Kris Bryant, mentions possible litigation (90)
- Did David Ortiz admit to more than he realized with his Players’ Tribune editorial? (88)