Jul 2, 2013, 12:30 PM EDT
Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.
Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.
It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.
The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.
Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.
Sep 4, 2015, 1:10 PM EDT
Adding a 30-homer bat to the lineup.
Sep 4, 2015, 12:44 PM EDT
He’ll miss at least one week.
Sep 4, 2015, 12:29 PM EDT
A good move by ESPN.
Sep 4, 2015, 11:33 AM EDT
Teixeira suffered the injury on August 17.
Sep 4, 2015, 11:03 AM EDT
Just when you thought the Mets would enjoy a smooth, controversy-free final month of the regular season.
Sep 4, 2015, 10:46 AM EDT
Headed for a quick divorce.
Sep 4, 2015, 9:12 AM EDT
Holy moly, these guys are awful.
Sep 4, 2015, 7:29 AM EDT
Carlos Gonzalez hit two homers for the second straight night.
Sep 3, 2015, 11:04 PM EDT
Bryce Harper didn’t have an official at-bat tonight, but he still made a major impact in the Nationals’ 15-1 blowout victory over the Braves.
Sep 3, 2015, 11:00 PM EDT
Stroman threw 4 2/3 hitless innings in his first minor league rehab start.
Sep 3, 2015, 10:29 PM EDT
Tigers shortstop Jose Iglesias was forced to exit Thursday’s game against the Royals in the third inning when he was hit in the hand while trying to drop down a bunt.
Sep 3, 2015, 9:50 PM EDT
The Dodgers called up top prospect Corey Seager today and manager Don Mattingly isn’t wasting any time getting him into the starting lineup…
Sep 3, 2015, 8:46 PM EDT
Murphy had a stint on the disabled list earlier this season due to a left quad strain.
Sep 3, 2015, 7:37 PM EDT
Strasburg left his most recent start on Sunday with discomfort in his upper back, but he’s on track to make his return for a crucial series against the Mets next week.
Sep 3, 2015, 6:50 PM EDT
McCutchen feels “a little sore” and has been “hobbling around a little bit,” so he’ll take a rest before a big series against the Cardinals this weekend.
Sep 3, 2015, 6:13 PM EDT
ESPN has pulled Schilling from their broadcasts for the remainder of the season.
Sep 3, 2015, 4:31 PM EDT
Sentiments like these — of which I’ve seen a few — makes me wonder about Ruben Amaro.
Sep 3, 2015, 4:07 PM EDT
His glute injury proved minor.
Sep 3, 2015, 1:51 PM EDT
He was suffering from dehydration yesterday.
Sep 3, 2015, 1:05 PM EDT
Finally, Tom Brady and Boston sports fans get a win!
- Dodgers are already fed up with 6.56 ERA-pitching, excuse-making Mat Latos 21
- And That Happened: Thursday’s scores and highlights 55
- Bryce Harper walks in all four of his plate appearances, scores four runs 22
- ESPN pulls Curt Schilling off broadcasts for rest of regular season and Wild Card game 139
- David Ortiz is more likely to be boned in Hall of Fame voting for being a DH than for PED stuff 133
- And That Happened: Wednesday’s scores and highlights 74
- The Marlins are going to change everything except their biggest problem this offseason 53
- Drooling over Miguel Sano’s incredible numbers through 50 career games 36
- Sarah Palin sticks up for Curt Schilling, tells ESPN to “stick to sports” (266)
- ESPN pulls Curt Schilling off broadcasts for rest of regular season and Wild Card game (139)
- David Ortiz is more likely to be boned in Hall of Fame voting for being a DH than for PED stuff (133)
- Matt Williams puts up another strong performance in his quest to get himself fired (107)
- David Ortiz tweets his happiness about the Deflategate decision (100)