Jul 2, 2013, 12:30 PM EDT
Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.
Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.
It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.
The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.
Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.
Apr 19, 2015, 6:05 PM EDT
White Sox pitching prospect Carlos Rodon is expected to be promoted on Monday.
Apr 19, 2015, 5:30 PM EDT
A’s right-hander Jesse Hahn made an early exit from his start Saturday against the Royals with a blister on his pitching hand and it sounds like he may miss a turn in Oakland’s rotation.
Apr 19, 2015, 4:53 PM EDT
“Counting games in St. Louis since the start of the 2003 season, the Reds are 3-29-2 in series against the Cardinals.”
Apr 19, 2015, 4:17 PM EDT
The 26-year-old d’Arnaud had a terrific second half last season for New York and he was off to a very promising start in 2015, hitting .317/.356/.537 with two home runs and 10 RBI in 11 games played.
Apr 19, 2015, 4:01 PM EDT
Brutal news here for the NL East-leading Mets.
Apr 19, 2015, 3:34 PM EDT
Jon Lester appears to have found a solution for his problems making throws to first base …
Apr 19, 2015, 2:52 PM EDT
And why should it?
Apr 19, 2015, 2:05 PM EDT
There’s so much gold in this new Red Bull spot for Cubs rookie third baseman Kris Bryant …
Apr 19, 2015, 1:30 PM EDT
Puig, who boasts an .886 through 34 plate appearances, is considered day-to-day.
Apr 19, 2015, 12:41 PM EDT
Carrasco was lucky to avoid a serious injury. These reschedulings seem to be completely precautionary.
Apr 19, 2015, 11:57 AM EDT
Span underwent surgery for a sports hernia in December and then needed a followup procedure for a core muscle injury in early March.
Apr 19, 2015, 11:04 AM EDT
It’s been a rough first couple of weeks for the 2015 Giants, who sit in last place in the National League West with a record of 4-9 and a -21 run differential. But they got to do some celebrating Saturday night …
Apr 19, 2015, 10:18 AM EDT
This will be the first start for Richards since he tore the patellar tendon in his left knee last August in Boston.
Apr 19, 2015, 9:25 AM EDT
Jason Heyward hit his first home run as a member of the Cardinals on Saturday in St. Louis …
Apr 19, 2015, 8:33 AM EDT
Mark down seven straight wins for the Mets, who will try for a four-game Citi Field sweep of the Marlins on Sunday afternoon behind staff ace Matt Harvey.
Apr 18, 2015, 11:26 PM EDT
Grant Balfour was designated for assignment following a disastrous Saturday night against the Yankees.
Apr 18, 2015, 11:01 PM EDT
Joe Nathan could be activated from the disabled list as soon as Wednesday.
Apr 18, 2015, 10:00 PM EDT
If you’re in the mood for a laugh, you’ll want to read this story involving Indians manager Terry Francona and his dad Tito.
Apr 18, 2015, 9:10 PM EDT
Kris Bryant, one of baseball’s top prospects, earned his first major league hit and RBI on Saturday afternoon against the Padres.
Apr 18, 2015, 8:16 PM EDT
More drama involving the Athletics and Royals.
- White Sox will promote Carlos Rodon on Monday 0
- Another one bites the dust: Mets lose young catcher Travis d’Arnaud to fractured right hand 8
- National League GM says Phillies’ asking price for Cole Hamels hasn’t dropped “one bit” 10
- Giants receive their 2014 World Series championship rings 19
- Angels activate Garrett Richards for Sunday debut 2
- Settling the Score: Saturday’s results 38
- Video: Watch Kris Bryant get his first major league hit and RBI 12
- Yordano Ventura ejected for hitting Brett Lawrie with a pitch 38
- The Commissioner’s Office thinks that the Angels could indeed go after Josh Hamilton under his contract (153)
- “Why Ted Cruz is like the Atlanta Braves” (150)
- “We no longer need the terrorists. We’re now so good at terrorizing ourselves.” (143)
- Another argument in favor of making the DH universal (127)
- When it comes to Josh Hamilton, Arte Moreno is a craven opportunist, not a “smart businessman” (116)