Jul 2, 2013, 12:30 PM EDT
Steve Lepore of SBNation has a smart take on why ratings for nationally-televised MLB games are low and continue to trend downward. Unlike every other take you see on this, however, it is not attributed to people hating baseball or baseball not being as cool and awesome as football.
Rather, it’s a story those of you who have been reading HBT for a while know already: it’s a story about fragmentation and localization. Whereas, years ago, baseball fans could only see a relatively low number of local games now they can see all of them if they want to, making a “Game of the Week” less necessary than it once was. At the same time, as fans become more immersed in their own team they become less willing to watch other teams, exacerbating the trend away from nationally televised games. And once their team is eliminated? Pfft, forget it.
It’s also a story about the dynamic of baseball not being terribly well-suited to casual drop-in fans who want to see one big game because, with few exceptions, baseball doesn’t really ever have “one big game.” This, I will admit, is an indirect result of the rise of the NFL. With only 16 games and so many winner-take-all contests, the idea of the event telecast — of structuring your Sunday around one game — is much stronger than it used to be when the NFL was less popular and there were more regional broadcasts.
The real health of baseball on television is a look at aggregate ratings across all regional broadcasts. I’ve not seen these numbers but I would suspect that they show baseball to be a healthy TV sport overall, even if it’s in the dumps, ratings-wise, on the national level.
Can anything be done about the national problems, though? Lepore has one rather radical suggestion which you may hate. Click through and read to find out. But man, if that’s the choice we have, I’ll gladly accept the lower ratings.
Apr 19, 2014, 3:24 AM EDT
Can’t someone please write these things down so we can all keep track?
Apr 19, 2014, 12:10 AM EDT
One of baseball’s older cliches came true on Friday night thanks to Martin Maldonado.
Apr 18, 2014, 11:55 PM EDT
The Blue Jays get a shortstop back, but lose their designated hitter.
Apr 18, 2014, 11:20 PM EDT
Jeff Samardzija unselfishly wants to get paid. It’s not as crazy as it sounds.
Apr 18, 2014, 10:50 PM EDT
Giancarlo Stanton does Giancarlo Stanton things.
Apr 18, 2014, 10:30 PM EDT
After consistent battles with his control, Donnie Veal ran out of chances with the White Sox.
Apr 18, 2014, 9:55 PM EDT
Jason Bartlett will call it quits after playing shortstop in the big leagues over ten seasons.
Apr 18, 2014, 9:19 PM EDT
One of the most unlikely pitchers to throw a no-hitter is working on a no-hitter.
Apr 18, 2014, 9:00 PM EDT
The Brewers got their first round pick from the 2006 draft back.
Apr 18, 2014, 8:15 PM EDT
The Diamondbacks will get some power back in their lineup as Cody Ross returns.
Apr 18, 2014, 7:35 PM EDT
Ryan Roberts wasn’t hitting; Brock Holt was, so the Red Sox decided to make a change with Will Middlebrooks still recovering from an injury.
Apr 18, 2014, 6:52 PM EDT
The Pirates and Mets each address their problems with an Ike Davis trade.
Apr 18, 2014, 6:10 PM EDT
Hanley Ramirez only spent one day out of the lineup after being hit in the hand with a fastball.
Apr 18, 2014, 6:05 PM EDT
Manny Machado could soon take the next step towards returning to third base for the Orioles.
Apr 18, 2014, 4:48 PM EDT
Left-hander Sean Doolittle and the A’s have agreed to a long-term contract that runs through at least 2018, with team options for 2019 and 2020.
Apr 18, 2014, 4:31 PM EDT
Don’t look at me that way. It’s late afternoon on a Friday that a lot of people have off work. There’s a Reds-Cubs game one. Motivation is kinda hard to come by. Besides, this is kinda mesmerizing.
Apr 18, 2014, 4:22 PM EDT
This morning I wrote about how the Rangers had to be considering removing Tanner Scheppers from the rotation given his awful performance through four starts and now they’ve placed him on the disabled list with elbow inflammation.
Apr 18, 2014, 3:59 PM EDT
Dat Dude back pain.
Apr 18, 2014, 3:32 PM EDT
Out since February with a strained tendon in his middle finger, Mariners right-hander Hisashi Iwakuma threw a simulated game today without any problems and has been cleared to begin a minor-league rehab assignment.
Apr 18, 2014, 2:28 PM EDT
- Giancarlo Stanton sends the Marlins to victory with a walk-off grand slam 14
- Jason Bartlett will retire after 10 years in the big leagues 6
- Pirates acquire Ike Davis in a trade with the Mets 39
- And That Happened: Thursday’s scores and highlights 49
- VIDEO: The Yankees turned a triple play against the Rays 24
- Hank Aaron is getting vile racist hate mail in retaliation for pointing out that racism still exists (244)
- “They Don’t Know Henry” (167)
- Doug Glanville’s story about being racially profiled at his own home (125)
- There is still a racial divide in baseball (112)
- And That Happened: Tuesday’s scores and highlights (96)