Jul 2, 2013, 10:30 AM EST
News flash: a mediocre team with an often-anonymous lineup comprised of fill-ins for injured stars is not a box office draw:
Through 41 home games this season, the Yankees have drawn nearly 106,000 fewer fans than at this point a year ago, a 6.1 percent drop that is almost twice as large as the overall decline in baseball … Even more sobering for the team: the television ratings for their games have plummeted.
Everyone talks about the New York market giving the Yankees a license to print money. And yes, there are built-in advantages for the Yankees. But it’s not some blank check we’re talking about here. The Yankees draw and rate and rake in cash in large part because they have been an outstanding baseball team for 20 years or so and, with a couple of blips in mid-60s to mid-70s and again in the late 80s to early 90s have been an outstanding baseball team for close to a century.
This year: less so. Declines in TV ratings and attendance should shock no one.
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