Jul 18, 2013, 9:15 AM EDT
Buster Olney’s column today speculates about whether Major League Baseball will use next weekend’s Hall of Fame ceremonies in Cooperstown as a vehicle to promote its get-tough stance on Biogenesis:
The Hall of Fame ceremony in Cooperstown will be held next weekend, in a year in which no recent retirees will be inducted, and if Selig makes his announcement of suspensions before Friday, he will be guaranteed three days of almost uniformly positive response.
Olney — who to be fair, is one of the most rational and reasonable guys around when it comes to PEDs and the Hall of Fame — correctly observes that if Major League Baseball were to announce suspensions before next weekend that there would be three days worth of old timers nodding their heads and patting the league on the back for doing the right thing and suspending players. It’s way better to have Hank Aaron out front defending the league, the thinking goes, than Bud Selig, and it would provide a P.R. bump for the league.
I can see the logic there from MLB’s perspective, but I question whether the league is truly willing to risk that bank-shot going in so cleanly. I can just as easily imagine Biogenesis newsmaking at the time of the Hall of Fame inductions being a big P.R. black eye. Because for every quote from a star of yesteryear patting the league on the back, there will be just as many things written — bad things and good things — trying to combine an inductee-free Hall of Fame induction and the Biogenesis news into a narrative about how baseball has lost its way, is irrelevant, is tragic and on and on. People love to pile on baseball during its marquee events — mostly people not familiar with the day-to-day of the league — and this would give them a big fat target.
A source I spoke with a couple of weeks ago who is familiar with the Biogenesis investigation suggested that Major League Baseball itself is wary of having the Hall of Fame events overshadowed by Biogenesis news. It’s possible that the league changes its mind on this. It’s possible that Selig gets on the freakin’ podium in front of the Hall of Fame and announces anti-PED justice. But I kinda doubt MLB wants to make that kind of news at that particular time. After all, it’s one thing for the story to be floating around like it is now but it’s another thing altogether for MLB to actively make a new news story regarding the suspensions just as things get moving in Cooperstown.
The league is historically awful at P.R. coordination when it comes to these things, but I don’t think it’s that bad.
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