Oct 28, 2013, 6:53 PM EDT
UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.
Michael Albano, Chevrolet Spokesperson issued the following statement:
“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”, which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion. However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”
Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.
Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.
ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo. From where I’m sitting I can see the third base line and can clearly see the word “Strong.” “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.
But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:
Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit ChevyBaseball.com.
Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks. And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:
Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.
Mar 27, 2015, 7:45 PM EDT
Domonic Brown is battling an Achilles injury, leaving him unlikely to play on Opening Day.
Mar 27, 2015, 6:55 PM EDT
Brandon League isn’t likely to pitch for a couple of months according to manager Don Mattingly.
Mar 27, 2015, 6:05 PM EDT
It doesn’t seem like the Nationals and Jordan Zimmermann will reach an agreement on a contract extension before the regular season begins.
Mar 27, 2015, 4:40 PM EDT
Drabek was once a top prospect and the Blue Jays acquired him from the Phillies in the Roy Halladay trade.
Mar 27, 2015, 4:13 PM EDT
The Rule 5 pick had a decent shot of making the Mariners’ pen out of camp.
Mar 27, 2015, 3:20 PM EDT
Should we be taking the rebuilt White Sox seriously as contenders?
Mar 27, 2015, 2:34 PM EDT
Verlander has continued to struggle this spring.
Mar 27, 2015, 2:01 PM EDT
There is only one reason a player should be tested for drugs as often as David Ortiz claims he has been: a previous positive test.
Mar 27, 2015, 12:46 PM EDT
Thanks to his mid-90s fastball and fantastic strikeout totals Salazar was a popular breakout pick for 2015.
Mar 27, 2015, 12:30 PM EDT
No word on “yicketty.”
Mar 27, 2015, 12:00 PM EDT
The Braves had one of the stranger off-seasons, both adding and subtracting players while also attempting to rebuild. How bad will they be in 2015?
Mar 27, 2015, 11:28 AM EDT
So far so good in Tanaka’s attempt to avoid Tommy John surgery.
Mar 27, 2015, 11:09 AM EDT
Good intentions are never enough.
Mar 27, 2015, 10:47 AM EDT
Howie Kendrick’s replacement.
Mar 27, 2015, 10:15 AM EDT
Ludwick signed a minor-league deal with the Rangers in early February and it would have paid $1.75 million if he made the team at age 36.
Mar 27, 2015, 9:39 AM EDT
But it probably doesn’t matter because a reinstated Rose would be pretty limited to begin with.
Mar 27, 2015, 9:14 AM EDT
And 15 MLB teams are now worth at least $1 billion, according to Forbes.
Mar 27, 2015, 8:42 AM EDT
Dave Righetti thinks it may have to do with weight training.
Mar 27, 2015, 7:47 AM EDT
Kudos to Epstein for a good answer. Kudos to Schilling for a couple of more probing questions.
Mar 26, 2015, 11:02 PM EDT
In a first-person essay for The Player’s Tribune, Red Sox slugger David Ortiz came out swinging against his critics.
- 2015 Preview: Chicago White Sox 9
- Did David Ortiz admit to more than he realized with his Players’ Tribune editorial? 52
- 2015 Preview: Atlanta Braves 12
- David Ortiz: “Nobody in MLB history has been tested for PEDs more than me” 110
- 2015 Preview: Chicago Cubs 14
- Unsigned 2014 No. 1 overall pick Brady Aiken undergoes Tommy John surgery 56
- 2015 Preview: Seattle Mariners 15
- Cardinals add “OT” patch for Oscar Taveras 76
- Ex-Cardinals outfielder Curt Ford was assaulted in St. Louis and told to “go back to Ferguson” (116)
- College baseball player cut after making offensive tweet about Mo’ne Davis (115)
- David Ortiz: “Nobody in MLB history has been tested for PEDs more than me” (110)
- Mo’ne Davis says college ballplayer who wrote an offensive tweet about her deserves a second chance (88)
- Rob Manfred says it would be hard to reinstate Pete Rose in a limited way (88)