Oct 28, 2013, 6:53 PM EDT
UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.
Michael Albano, Chevrolet Spokesperson issued the following statement:
“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”, which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion. However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”
Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.
Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.
ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo. From where I’m sitting I can see the third base line and can clearly see the word “Strong.” “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.
But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:
Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit ChevyBaseball.com.
Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks. And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:
Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.
Sep 29, 2014, 11:36 PM EDT
Rodriguez had to settle for a one-year, $3.25 million contract before the beginning of spring training and began the season in a set-up role, but he ended up with a 3.04 ERA with 73/18 K/BB ratio over 68 innings while going 44-for-49 in save chances.
Sep 29, 2014, 10:25 PM EDT
After being limited to 16 starts last season, Buchholz managed to make 28 starts this year, but he saw his ERA jump from 1.74 to 5.34 in the process.
Sep 29, 2014, 9:20 PM EDT
Castillo landed a seven-year, $72.5 million contract with Boston in August and batted .333 (12-for-36) with two home runs, one double, and three stolen bases during his first taste of the majors earlier this month.
Sep 29, 2014, 8:40 PM EDT
Roark has a 2.57 ERA in 252 innings as a big leaguer.
Sep 29, 2014, 8:14 PM EDT
The Mariners gave Hart a one-year, $6 million deal last winter in hopes that he would be able to get his career back on track after multiple knee surgeries cost him the entire 2013 season, but he batted just .203 with six home runs and a .590 OPS over 68 games this season.
Sep 29, 2014, 7:49 PM EDT
Joe Girardi says “we have to see where he’s at.”
Sep 29, 2014, 7:29 PM EDT
Plouffe is expected to be ready for spring training.
Sep 29, 2014, 6:45 PM EDT
Gardenhire will be paid by the Twins in 2015 as part of a two-year contract signed exactly one year ago tomorrow.
Sep 29, 2014, 6:21 PM EDT
Josh Hamilton has been limited to just one game since September 4 due to right shoulder, chest, and rib cage injuries, but he’s still hopes to be ready for the upcoming division series.
Sep 29, 2014, 5:47 PM EDT
Lewis has been with the Rangers since 2010.
Sep 29, 2014, 5:30 PM EDT
Hey, Joe. Whaddaya know!
Sep 29, 2014, 5:05 PM EDT
A good attendance season for MLB. Not the best, but still strong.
Sep 29, 2014, 4:46 PM EDT
Roenicke has a 335-313 (.517) record in four seasons as the Brewers’ manager.
Sep 29, 2014, 4:36 PM EDT
The former Diamondbacks manager gets a second chance.
Sep 29, 2014, 4:20 PM EDT
Craig had a season unlike any other first baseman or corner outfielder in 70 years.
Sep 29, 2014, 4:01 PM EDT
Here’s how far Edinson Volquez has come in one year: Last season he posted a 5.71 ERA and allowed the most earned runs in the league.
Sep 29, 2014, 3:40 PM EDT
Part Two of our handy guide to help you pick a team to root for in the event your team is not in the playoffs.
Sep 29, 2014, 3:15 PM EDT
For a few years there, I saw it as my personal mission to the spread the gospel of Ron Gardenhire.
Sep 29, 2014, 3:05 PM EDT
If your team is eliminated, what do you do? Let us help.
Sep 29, 2014, 2:48 PM EDT
“I’ve been playing this game since I was five years old.”
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