Oct 28, 2013, 6:53 PM EST
UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.
Michael Albano, Chevrolet Spokesperson issued the following statement:
“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”, which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion. However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”
Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.
Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.
ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo. From where I’m sitting I can see the third base line and can clearly see the word “Strong.” “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.
But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:
Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit ChevyBaseball.com.
Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks. And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:
Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.
Dec 17, 2014, 8:10 PM EST
Ken Rosenthal of FOX Sports reports that the Marlins, Braves, and Giants have all expressed interest in free agent starter Jake Peavy …
Dec 17, 2014, 7:02 PM EST
From CBS Sports’ Jon Heyman comes word that the Royals have agreed to terms on a two-year, $20 million free agent contract with Edinson Volquez.
Dec 17, 2014, 6:16 PM EST
A three-team, 11-player trade has been agreed upon between the Rays, Padres, and Nationals. It centers around outfielder Wil Myers.
Dec 17, 2014, 5:08 PM EST
He is expected to be able to resume baseball activities before Spring Training begins.
Dec 17, 2014, 4:16 PM EST
One-time Red Sox prospect trying to snag a bench gig.
Dec 17, 2014, 4:05 PM EST
If you don’t love Pedro Martinez there is no helping you.
Dec 17, 2014, 2:51 PM EST
Sticking together after seven seasons.
Dec 17, 2014, 2:31 PM EST
The pitcher denies there were issues. But now he’s off to Boston, so I guess it doesn’t matter.
Dec 17, 2014, 2:01 PM EST
Wil Myers’ replacement in Tampa Bay?
Dec 17, 2014, 12:53 PM EST
And if it blows up, it could impact the Jimmy Rollins trade too.
Dec 17, 2014, 12:30 PM EST
The Sox are getting themselves a handy reliever.
Dec 17, 2014, 12:12 PM EST
Seattle is looking for right-handed bats.
Dec 17, 2014, 11:53 AM EST
Right team, even if he picked the wrong position.
Dec 17, 2014, 11:15 AM EST
They’re getting lots of calls on him, though.
Dec 17, 2014, 11:10 AM EST
It appears as though it’ll only be a two-team trade, with Myers heading to San Diego.
Dec 17, 2014, 10:03 AM EST
Which could have some baseball implications
Dec 17, 2014, 9:46 AM EST
But he could start the home opener
No, it’s not crazy to pay a free agent for what you think he’ll do in the future. That’s the bleedin’ point.
Dec 17, 2014, 9:00 AM EST
A columnist takes a strange approach to criticizing the Brandon McCarthy contract. And his reasoning for doing so is pretty clear.
Dec 17, 2014, 8:40 AM EST
Seems like a bad idea. And that’s even if the field would even fit. Which it may not.
Dec 17, 2014, 6:56 AM EST
Tim Raines and Alan Trammell improved in the past year, apparently, returning to their 2012 quality. But some guys “just don’t look right.”
- Royals sign Edinson Volquez for two years, $20 million 5
- Rays, Padres, Nationals agree to 11-player trade 54
- Sergio Romo re-signs with the Giants for $15 million 13
- So, apparently we’re sweating the Matt Kemp physical now 44
- The United States will seek to normalize relations with Cuba 137
- Marlins complete Michael Morse deal: two years, $16 million 18
- Padres, Rays, Mariners discussing trade involving Wil Myers 36
- It is perfectly clear that A-Rod is the Yankees’ DH. At best. So there will be no drama, right? 37
- Baseball’s highest-ranking Hispanic woman employee sues for discrimination (163)
- The United States will seek to normalize relations with Cuba (139)
- Cubs, Red Sox, Dodgers, Padres, Rangers, and Astros interested in Phillies’ Cole Hamels (110)
- Chase Headley signs a four-year deal with the Yankees worth at least $52 million. (95)