Oct 28, 2013, 6:53 PM EDT
UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.
Michael Albano, Chevrolet Spokesperson issued the following statement:
“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”, which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion. However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”
Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.
Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.
ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo. From where I’m sitting I can see the third base line and can clearly see the word “Strong.” “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.
But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:
Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit ChevyBaseball.com.
Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks. And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:
Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.
Sep 2, 2014, 6:32 PM EDT
Chris Owings and A.J. Pollock are back with the Diamondbacks on Tuesday after lengthy disabled list stints.
Sep 2, 2014, 5:50 PM EDT
It’s particularly rough timing, as Milwaukee hosts a four-game series with St. Louis beginning Thursday.
Sep 2, 2014, 5:40 PM EDT
Michael Wacha’s recovery from a shoulder injury has gone so well that the Cardinals just announced he’ll come off the disabled list to start Thursday against the Brewers.
Sep 2, 2014, 5:17 PM EDT
Before being shut down in mid-July the 25-year-old rookie from Japan went 12-4 with a 2.51 ERA in 18 starts, including a 135/19 K/BB ratio in 129 innings.
Sep 2, 2014, 5:09 PM EDT
If it weren’t for expanded rosters for September, he’d probably be on the DL.
Sep 2, 2014, 4:46 PM EDT
Morrow has been exclusively a starter for Toronto since 2010, including what looked at the time like a breakout season as a starter in 2012.
Sep 2, 2014, 4:00 PM EDT
Wrap your head around THAT for a second.
Sep 2, 2014, 3:45 PM EDT
Young flopped with the Mets on a one-year, $7.25 million deal.
Sep 2, 2014, 3:30 PM EDT
Not too many managers seem to be on the hot seat. Part of that is because being a manager today is very different than it was back in the day.
Sep 2, 2014, 3:06 PM EDT
Bring out yer dead!
Sep 2, 2014, 2:51 PM EDT
Raburn struggled mightily before going on the DL, hitting .173 in 70 games after playing well enough in a part-time role last season that Cleveland handed him a two-year contract extension.
Sep 2, 2014, 2:31 PM EDT
From a baseball to a slip of paper to a giant statue of the biggest baseball star who ever lived.
Sep 2, 2014, 1:35 PM EDT
Please keep in mind that the Twins are currently in last place at 60-77 following three consecutive 95-loss seasons and only the Astros have fewer total wins since 2011.
Sep 2, 2014, 1:13 PM EDT
Polanco went 4-for-26 (.153) during his brief demotion and was in a nasty two-month slump before being sent down, hitting just .204 with a .564 in his last 40 games.
Sep 2, 2014, 12:45 PM EDT
Toronto transferred infielder Brett Lawrie from the 15-day disabled list to the 60-day disabled list, which means he won’t be eligible to return to the active roster before the season ends.
Sep 2, 2014, 12:30 PM EDT
Gambling on baseball is dumb. But Kershaw for the Cy Young Award is a pretty safe bet.
Sep 2, 2014, 11:50 AM EDT
Adams has thrown just 42 total innings for the Phillies with a month remaining in a two-year, $12 million contract.
Sep 2, 2014, 11:35 AM EDT
Or: meanwhile in weird concessions . . .
Sep 2, 2014, 11:19 AM EDT
Neftali Feliz has regained the Rangers’ closer role, but not his old velocity.
Sep 2, 2014, 11:02 AM EDT
And if their shovels are as good as their bats have been lately, they’ll probably dig a hole three miles off target and a month too late.
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