Oct 28, 2013, 6:53 PM EDT
UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.
Michael Albano, Chevrolet Spokesperson issued the following statement:
“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”, which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion. However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”
Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.
Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.
ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo. From where I’m sitting I can see the third base line and can clearly see the word “Strong.” “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.
But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:
Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit ChevyBaseball.com.
Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks. And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:
Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.
Apr 28, 2015, 11:19 AM EDT
CSNBaltimore.com’s Orioles beat reporter Rich Dubroff on his experience Monday night.
Apr 28, 2015, 10:47 AM EDT
Returning to Houston as a free agent on a three-year, $23 million contract, Lowrie is off to a very strong start.
Apr 28, 2015, 10:30 AM EDT
The fan was taken from Wrigley Field in an ambulance.
Apr 28, 2015, 10:15 AM EDT
In calling up Cole for his debut the Nationals bypassed Tanner Roark.
Apr 28, 2015, 9:31 AM EDT
They’re right not to be.
Apr 28, 2015, 8:59 AM EDT
Note to Nori Aoki: if the ball is heading to center field against the Dodgers, you want to get back to the bag more quickly.
Apr 28, 2015, 7:21 AM EDT
The Mets continue to be Amazin’.
Apr 28, 2015, 12:17 AM EDT
Jose Reyes has been trying to play through a small crack in his left rib, but he’ll now get an extended absence.
Apr 27, 2015, 11:01 PM EDT
The Mets are now 15-5 on the young season and already hold an eight-game lead over the Nationals in the National League East.
Apr 27, 2015, 10:03 PM EDT
The Nationals mapped out a plan that could have had Rendon make his season debut as soon as Thursday against the Mets, but that’s on hold for now.
Apr 27, 2015, 9:04 PM EDT
The Diamondbacks are reportedly among the potential landing spots for Saltalamacchia.
Apr 27, 2015, 8:10 PM EDT
Bailey is coming off flexor tendon surgery. Could Tommy John surgery be next?
Apr 27, 2015, 7:24 PM EDT
McCarthy appears headed for season-ending Tommy John surgery.
Apr 27, 2015, 7:20 PM EDT
Adam Ottavino was just named as the Rockies closer two weeks ago, but now he’s headed to the disabled list with right triceps inflammation.
Apr 27, 2015, 6:41 PM EDT
Protests and violence continue in Baltimore after the recent death of 25-year-old Freddie Gray.
Apr 27, 2015, 6:09 PM EDT
Wainwright will undergo season-ending surgery this week.
Apr 27, 2015, 5:40 PM EDT
Scherzer is in the first season of a seven-year, $210 million contract and has pitched very well through four starts with a 1.26 ERA and 29/4 K/BB ratio in 29 innings.
Source: Josh Hamilton rejected a trade to a National League team because he wanted to go back to Texas
Apr 27, 2015, 4:56 PM EDT
Hamilton had a full no-trade clause with the Angels. And he exercised it in an effort to get back to the Rangers.
Apr 27, 2015, 4:25 PM EDT
Pro tip: when you’re trying to sell something, don’t tell all of your potential customers how crappy the thing is and how desperate you are to be rid of it.
Apr 27, 2015, 4:04 PM EDT
This trade rids the Angels of Josh Hamilton, Josh Hamilton of the Angels and give the Rangers a pretty big bargain. Win-win-win?
- And That Happened: Monday’s scores and highlights 84
- Monday’s White Sox/Orioles game postponed due to ongoing protests and violence in Baltimore 150
- Cardinals confirm Adam Wainwright is done for season with torn Achilles 20
- Source: Josh Hamilton rejected a trade to a National League team because he wanted to go back to Texas 51
- Deal done: Josh Hamilton traded to the Texas Rangers for cash considerations 56
- Pitchers batting is dumb and the DH should be universal 356
- And That Happened: Sunday’s scores and highlights 88
- Alex Rodriguez hits 659th career home run, now one shy of tying Willie Mays 60
- Pitchers batting is dumb and the DH should be universal (356)
- Comment of the Day: do not underestimate the seriousness of the anti-DH crowd (199)
- The early leaders in MLB’s “Franchise Four” thing have been announced (166)
- The Royals and White Sox had a benches-clearing fracas, five players ejected (163)
- Monday’s White Sox/Orioles game postponed due to ongoing protests and violence in Baltimore (150)