Oct 28, 2013, 6:53 PM EST
UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.
Michael Albano, Chevrolet Spokesperson issued the following statement:
“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”, which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion. However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”
Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.
Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.
ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo. From where I’m sitting I can see the third base line and can clearly see the word “Strong.” “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.
But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:
Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit ChevyBaseball.com.
Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks. And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:
Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.
Mar 6, 2015, 3:51 PM EST
The once top prospect hasn’t played in the bigs since 2012.
Mar 6, 2015, 3:15 PM EST
Kotchman was the Angels’ first-round pick in 2001 and played 10 seasons in the majors for seven different teams, most recently with the Marlins in 2013.
Mar 6, 2015, 2:40 PM EST
Beaned on Tuesday, plunked on Friday. Not the best week for Murph.
Mar 6, 2015, 2:20 PM EST
Beimel pitched well for the Mariners last season, throwing 45 innings with a 2.20 ERA.
Mar 6, 2015, 1:49 PM EST
Lucroy was initially given a 4-6 week recovery timetable on February 11, so he’s three-plus weeks in.
Mar 6, 2015, 1:19 PM EST
He faced six batters and retired them all. And he cranked it up to 99 m.p.h.
Mar 6, 2015, 12:39 PM EST
He’s been injured the last two seasons. He’s not starting 2015 out much better.
Mar 6, 2015, 11:31 AM EST
See, now that’s good sportsmanship in 2015!
Mar 6, 2015, 11:03 AM EST
The pitchers are starting to drop. Here’s hoping we don’t get a rash of these like we did last year.
Mar 6, 2015, 10:47 AM EST
Barry Zito took the mound Thursday for his first game action since 2013.
Mar 6, 2015, 10:30 AM EST
Reconnecting with old friends is always nice.
Mar 6, 2015, 10:15 AM EST
Campana signed a minor-league deal with the White Sox in November.
Mar 6, 2015, 9:34 AM EST
Please make a note of it in whatever log or journal you happen to be keeping.
Mar 6, 2015, 8:45 AM EST
Votto explains his approach to one of his biggest detractors.
Mar 6, 2015, 8:08 AM EST
The two-time Tommy John veteran reunites with the Braves.
Mar 6, 2015, 6:41 AM EST
Barry Bonds’ Instagram page is the gift that keeps on giving.
Mar 5, 2015, 11:01 PM EST
Nationals outfielder Bryce Harper is understandably confident about his team’s chances, but Zack Wheeler thinks the Mets can make things interesting.
Mar 5, 2015, 9:45 PM EST
Richards is scheduled to throw live batting practice on Saturday for the first time since knee surgery.
Mar 5, 2015, 8:29 PM EST
It was his first game action since last July 31.
Mar 5, 2015, 7:33 PM EST
Yahoo Sports’ Jeff Passan hears that Cuban infielder Hector Olivera could have UCL damage in his elbow, but Olivera’s camp has strongly denied the report.
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