Oct 28, 2013, 6:53 PM EDT
UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.
Michael Albano, Chevrolet Spokesperson issued the following statement:
“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”, which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion. However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”
Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.
Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.
ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo. From where I’m sitting I can see the third base line and can clearly see the word “Strong.” “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.
But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:
Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit ChevyBaseball.com.
Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks. And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:
Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.
Sep 22, 2014, 7:00 AM EDT
About his future. About the press. About the Steinbrenners. About Old Yankee Stadium vs. New Yankee Stadium. But not about A-Rod.
Sep 22, 2014, 5:14 AM EDT
The Royals salvage one and their hopes of an AL Central title remain alive.
Sep 21, 2014, 11:05 PM EDT
Josh Donaldson gave the Athletics a spark when he delivered a walk-off two-run home run in the 10th inning against the Phillies on Sunday.
Sep 21, 2014, 10:15 PM EDT
It seems soon-to-be free agent Russell Martin is on his way to a big payday in the off-season, but Pirates GM Neal Huntington still intends to keep the catcher in a Pirates uniform.
Sep 21, 2014, 9:25 PM EDT
Joe Maddon’s Rays are just one piece of the puzzle that has been the MLB-wide drop in offense over the last five years.
Sep 21, 2014, 8:35 PM EDT
More bad news for the snakebitten Rangers: Jurickson Profar won’t play in the Arizona Fall League due to lingering soreness in his right shoulder.
Sep 21, 2014, 7:45 PM EDT
Marcus Stroman’s suspension for throwing at Caleb Joseph’s head has been reduced from six to five games.
Sep 21, 2014, 6:55 PM EDT
Corey Kluber is a pretty good pitcher. He became the first pitcher since Randy Johnson in 2004 to strike out 14+ batters in back-to-back starts.
Sep 21, 2014, 6:05 PM EDT
It’s official: the Braves will not be playing post-season baseball in 2014.
Sep 21, 2014, 5:00 PM EDT
Yankees ace Masahiro Tanaka looked sharp Sunday in his first start since July 8, scattering five hits over 5 1/3 innings of one-run ball in a 5-2 win over the visiting Blue Jays. He struck out four batters, did not issue a walk, and only went to one three-ball count all afternoon.
Sep 21, 2014, 3:52 PM EDT
This sure looked like an RBI double for Kevin Frandsen of the Nationals before Marlins outfielder Enrique Hernandez raced to the corner and laid out to pull off a slick snowcone catch …
Sep 21, 2014, 2:45 PM EDT
Tigers right-hander Anibal Sanchez suffered a strained pectoral muscle on August 8 and then reaggravated it August 25. But he’s making swift progress now …
Sep 21, 2014, 1:53 PM EDT
Rangers outfielder Alex Rios hasn’t appeared in a game since September 4 due to a nagging right thumb injury, and he’s not going to be rushed back for the final week.
Sep 21, 2014, 1:08 PM EDT
Astros pitching coach Brent Strom announced Sunday that ace left-hander Dallas Keuchel won’t make another start this season.
Sep 21, 2014, 12:20 PM EDT
It’s been a lost season for the Yankees’ outfielder.
Sep 21, 2014, 11:33 AM EDT
A far more recent past than most people will admit.
Sep 21, 2014, 11:06 AM EDT
His presence will give the Nats a ton of flexibility down the stretch.
Sep 21, 2014, 10:40 AM EDT
Like we always say: he giveth and he taketh away. Yesterday he gaveth.
Sep 21, 2014, 10:00 AM EDT
He said it rather than tweeted it. Which is sad, because I had good money on it coming out “your just an idiot” if he had tweeted it.
Sep 21, 2014, 9:20 AM EDT
Bud Black will be back for year nine at the helm of the Padres.
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