Oct 28, 2013, 6:53 PM EDT
UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.
Michael Albano, Chevrolet Spokesperson issued the following statement:
“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”, which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion. However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”
Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.
Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.
ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo. From where I’m sitting I can see the third base line and can clearly see the word “Strong.” “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.
But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:
Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit ChevyBaseball.com.
Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks. And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:
Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.
Sep 3, 2015, 4:31 PM EDT
Sentiments like these — of which I’ve seen a few — makes me wonder about Ruben Amaro.
Sep 3, 2015, 4:07 PM EDT
His glute injury proved minor.
Sep 3, 2015, 1:51 PM EDT
He was suffering from dehydration yesterday.
Sep 3, 2015, 1:05 PM EDT
Finally, Tom Brady and Boston sports fans get a win!
Sep 3, 2015, 12:46 PM EDT
Shut down for the season with a hip injury.
Sep 3, 2015, 12:18 PM EDT
This is must-click link material.
Sep 3, 2015, 11:29 AM EDT
Kevin Jepsen will fill in at closer.
Sep 3, 2015, 10:38 AM EDT
Not that either of those things are valid reasons to keep a guy out of the Hall of Fame.
Sep 3, 2015, 10:13 AM EDT
Considered by many to be the No. 1 prospect in baseball.
Sep 3, 2015, 9:25 AM EDT
But teams should be coming to him.
Sep 3, 2015, 7:55 AM EDT
Clayton Kershaw strikes out 15 as the Dodgers sweep the Giants.
Sep 3, 2015, 12:12 AM EDT
Justin Turner was going to be out by a mile on this ill-advised stolen base attempt in the bottom of the fourth inning Wednesday night at Dodger Stadium, but he got a little creative …
Sep 2, 2015, 11:45 PM EDT
There’s expected to be an update coming Thursday.
Sep 2, 2015, 10:38 PM EDT
Ruben Tejada scored an inside-the-park home run Wednesday at Citi Field when Phillies outfielder Domonic Brown flipped over the wall down the right field line in the bottom of the second inning …
Sep 2, 2015, 10:31 PM EDT
Nationals right-hander Stephen Strasburg was pulled after four rough innings Sunday against the Marlins with discomfort in his upper back, and now the injury is going to cost him his next rotation turn.
Sep 2, 2015, 9:44 PM EDT
It shows very poor planning on the part of the Twins’ decision-makers, who let Berrios throw 161 1/3 innings this season between Double-A Chattanooga and Triple-A Rochester …
Sep 2, 2015, 8:59 PM EDT
Cardinals right-hander Carlos Martinez was scratched from his scheduled start Tuesday night against the Nationals with what was described as a minor back issue.
Sep 2, 2015, 8:05 PM EDT
Arizona has a scheduled team off day Thursday, so Goldschmidt is only going to miss a game or two.
Sep 2, 2015, 7:22 PM EDT
Pujols is now just one of four players in the history of Major League Baseball to reach the 35-homer plateau in 10 of his first 15 major league seasons.
Sep 2, 2015, 6:30 PM EDT
Cabrera signed a minor league deal with San Francisco in mid-July after getting released by the Orioles.
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