Nov 11, 2013, 8:47 AM EST
MTV Networks and Major League Baseball said Monday they are collaborating on a weekly 30-episode series that melds pop culture and baseball. Ortiz and Pittsburgh Pirates All-Star outfielder Andrew McCutchen are both executive producers of the series, set to begin next spring around the start of the new season.
It’ll air on MTV2 and will be filmed in the Fan Cave in New York. It’ll be a decidedly off-the-field thing, dealing with music, lifestyles and stuff like that. MLB’s Executive VP for Business — Tim Brosnan — describes it as something which can promote the game to MTV’s younger demographic.
Which makes sense. For whatever can be said about baseball’s television ratings and overall popularity, the game’s fan base does tend to skew older. And one of the bigger criticisms of Major League Baseball is that it doesn’t do much to promote its stars or the game itself outside of baseball’s traditional, between-the-lines methods. It’s possible that such outreach could come off as ham-handed if handled the wrong way, but MTV is a pretty solid brand as far as youthful outreach goes.
It’ll be interesting to see how it turns out.
- Someone apparently got Jayson Werth’s autograph in jail 8
- Chris Davis opens up about his Adderall suspension: “It was a moment of weakness” 50
- MLB.com names Byron Buxton as baseball’s top prospect for second straight year 32
- Yasiel Puig says the Cardinals are the Dodgers’ “principal rivals,” not the Giants 101
- Jayson Werth to serve five days in jail for reckless driving 48
- Keith Law’s top 100 prospects list is out 39
- Great Moments in Media Arrogance: Marshawn Lynch edition 173
- Nationals sign former Blue Jays closer Casey Janssen 11
- Great Moments in Media Arrogance: Marshawn Lynch edition (173)
- Rob Manfred, new Major League Baseball commissioner, suggests ban on defensive shifts (118)
- Yasiel Puig says the Cardinals are the Dodgers’ “principal rivals,” not the Giants (103)
- Why “Deflategate” would never happen in baseball (96)
- The Yankees are going to try to get out of paying A-Rod his contract incentives (85)