Nov 11, 2013, 8:47 AM EDT
MTV Networks and Major League Baseball said Monday they are collaborating on a weekly 30-episode series that melds pop culture and baseball. Ortiz and Pittsburgh Pirates All-Star outfielder Andrew McCutchen are both executive producers of the series, set to begin next spring around the start of the new season.
It’ll air on MTV2 and will be filmed in the Fan Cave in New York. It’ll be a decidedly off-the-field thing, dealing with music, lifestyles and stuff like that. MLB’s Executive VP for Business — Tim Brosnan — describes it as something which can promote the game to MTV’s younger demographic.
Which makes sense. For whatever can be said about baseball’s television ratings and overall popularity, the game’s fan base does tend to skew older. And one of the bigger criticisms of Major League Baseball is that it doesn’t do much to promote its stars or the game itself outside of baseball’s traditional, between-the-lines methods. It’s possible that such outreach could come off as ham-handed if handled the wrong way, but MTV is a pretty solid brand as far as youthful outreach goes.
It’ll be interesting to see how it turns out.
Oct 24, 2014, 11:51 PM EDT
Ryan Vogelsong will start as scheduled in Game 4 of the World Series against the Royals. Madison Bumgarner will not pitch on short rest.
Oct 24, 2014, 11:27 PM EDT
The Royals’ bullpen was solid, allowing only two base runners in four innings to preserve Jeremy Guthrie’s win in Game 3 of the World Series against the Giants.
Oct 24, 2014, 11:02 PM EDT
Brandon Finnegan achieved a rather rare feat with his first appearance of the World Series in Game 3 on Friday night against the Giants.
Oct 24, 2014, 10:55 PM EDT
Cole Hamels is updating his 20-team no-trade list, which will dictate if and how the Phillies shop him over the off-season.
Oct 24, 2014, 10:22 PM EDT
The Giants fought back in the bottom of the sixth inning with two runs, making it a one-run game again. The Royals lead 3-2 heading into the seventh inning.
Oct 24, 2014, 10:00 PM EDT
The Royals extended their lead over the Giants to 3-0 thanks to an Alex Gordon RBI double and an Eric Hosmer RBI single in the top of the sixth inning of Game 3 of the World Series.
Oct 24, 2014, 9:50 PM EDT
The Twins are expected to consider free agent manager Joe Maddon for their managerial vacancy.
Oct 24, 2014, 9:08 PM EDT
The Royals have a narrow lead through the first three innings of Game 3 of the World Series against the Giants.
Oct 24, 2014, 8:45 PM EDT
Victor Martinez is going to use his monster 2014 season to attempt to get a four-year deal over the off-season.
Bruce Bochy, Dave Righetti have discussed using Madison Bumgarner on short rest if Giants lose Game 3
Oct 24, 2014, 8:05 PM EDT
The Giants have kicked around the idea of using Madison Bumgarner on short rest if they lose Game 3 of the World Series against the Royals.
Oct 24, 2014, 7:43 PM EDT
No word yet on the exact role Towers would fill in Cincinnati.
Oct 24, 2014, 7:20 PM EDT
Paul Konerko and Jimmy Rollins are your co-winners of the Roberto Clemente Award.
Oct 24, 2014, 6:55 PM EDT
The Royals bullpen is really good. So good, in fact, that you can’t really use it incorrectly, Joe Posnanski writes.
Oct 24, 2014, 6:37 PM EDT
Being in the World Series hasn’t stopped the Royals from tweaking the margins of their 40-man roster.
Oct 24, 2014, 6:05 PM EDT
Joe Maddon is looking to become at least the second-highest paid manager in baseball.
Oct 24, 2014, 5:40 PM EDT
Jordan pitched well in nine starts for the Nationals as a 24-year-old rookie last season, but then went 0-3 with a 5.61 ERA in five starts this year before being shut down in June.
Oct 24, 2014, 5:03 PM EDT
Joe Maddon is a good manager. But he’s just a manager.
Oct 24, 2014, 4:23 PM EDT
Earlier this week the Cardinals insisted there was nothing wrong with Adam Wainwright’s elbow and he wouldn’t require surgery.
Oct 24, 2014, 4:00 PM EDT
Needs more Pixies. I have no idea which song, but any list needs more Pixies.
Oct 24, 2014, 3:30 PM EDT
And he wouldn’t wish it on anyone else.
- Behind strong bullpen, Royals edge Giants 3-2 to take a 2-1 World Series lead 9
- Paul Konerko, Jimmy Rollins named co-winners of the Roberto Clemente Award 1
- The greatest trick this Royals bullpen ever pulled … 3
- Adam Wainwright underwent elbow surgery to “trim” cartilage 11
- World Series, Game 3: Royals vs. Giants lineups 1
- Andrew Friedman got $35 million to leave the Rays for the Dodgers … and he might be underpaid 13
- Shocker! Joe Maddon to opt out of his contract and leave the Rays 141
- World Series Reset: On to AT&T Park 14
- Shocker! Joe Maddon to opt out of his contract and leave the Rays (141)
- Erroneous Narrative Alert: no, the Giants are not a “gritty,” anti-stats organization (122)
- Pedro Martinez has some opinions about who the new “face of baseball” is (112)
- PANTY RAID! Homeland Security agents confiscate unlicensed Kansas City Royals underwear (109)
- The World Series ratings are low. So what? (101)