Nov 11, 2013, 8:47 AM EDT
MTV Networks and Major League Baseball said Monday they are collaborating on a weekly 30-episode series that melds pop culture and baseball. Ortiz and Pittsburgh Pirates All-Star outfielder Andrew McCutchen are both executive producers of the series, set to begin next spring around the start of the new season.
It’ll air on MTV2 and will be filmed in the Fan Cave in New York. It’ll be a decidedly off-the-field thing, dealing with music, lifestyles and stuff like that. MLB’s Executive VP for Business — Tim Brosnan — describes it as something which can promote the game to MTV’s younger demographic.
Which makes sense. For whatever can be said about baseball’s television ratings and overall popularity, the game’s fan base does tend to skew older. And one of the bigger criticisms of Major League Baseball is that it doesn’t do much to promote its stars or the game itself outside of baseball’s traditional, between-the-lines methods. It’s possible that such outreach could come off as ham-handed if handled the wrong way, but MTV is a pretty solid brand as far as youthful outreach goes.
It’ll be interesting to see how it turns out.
May 24, 2015, 10:59 AM EDT
Gomes, 27, batted .278/.313/.472 with 21 home runs and 74 RBI in 135 games last season for the Tribe, earning his first Silver Slugger Award. Cleveland (17-23) could use a big offensive boost right about now.
May 24, 2015, 10:04 AM EDT
Miami defeated Baltimore to snap an eight-game losing streak late Saturday night on a Martin Prado walkoff RBI single in the bottom of the 13th inning.
May 24, 2015, 9:21 AM EDT
Rizzo also hit a three-run double in the fifth, finishing the game with a career-high-tying six RBI.
May 24, 2015, 8:37 AM EDT
Your box scores and recaps from Saturday …
May 23, 2015, 11:25 PM EDT
Joey Votto made an unorthodox throw to help turn a double play against the Indians on Saturday.
May 23, 2015, 10:47 PM EDT
Brian Matusz is the second lefty reliever to be ejected for having a foreign substance on his arm.
May 23, 2015, 10:40 PM EDT
The Marlins were considering upgrading their bullpen with Jonathan Papelbon.
May 23, 2015, 9:58 PM EDT
Josh Hamilton will be added to the Rangers’ roster on Monday.
May 23, 2015, 9:25 PM EDT
Paul Konerko was honored before Saturday’s Twins/White Sox game as his number 14 was retired.
May 23, 2015, 8:35 PM EDT
Yasmani Grandal was hit by a backswing on Friday and will spend at least a week on the bench to recuperate.
May 23, 2015, 7:45 PM EDT
A pair of previously injured and aging first basemen have performed well as baseball’s second month nears its conclusion.
May 23, 2015, 6:59 PM EDT
The Nationals are trying to get into the heads of the Phillies by playing soft music during batting practice at Nationals Park.
May 23, 2015, 6:01 PM EDT
The Houston Astros used a 5-4-3 triple play to get out of a jam against the Tigers on Saturday.
May 23, 2015, 5:28 PM EDT
Ben Zobrist reqired arthroscopic surgery on his right knee on April 28, but he’s set to rejoin the Athletics sooner than originally anticipated.
May 23, 2015, 4:51 PM EDT
Here’s something you don’t see very often.
May 23, 2015, 4:13 PM EDT
Justin Verlander is ready to take the next step in his long road back from a right triceps strain.
May 23, 2015, 3:01 PM EDT
Wright has been sidelined since April 14 and he’s not close to rejoining the Mets.
May 23, 2015, 2:15 PM EDT
Mesoraco has been dealing with a hip injury all season and surgery could be next.
May 23, 2015, 1:20 PM EDT
Tanner Roark posted a 2.85 ERA across 31 starts last season, but the Nationals moved him to the bullpen after signing Max Scherzer to a huge contract over the winter. That depth is coming in handy now that Doug Fister is sidelined.
May 23, 2015, 12:59 PM EDT
Cueto has been bothered by “general stiffness” dating back to his last start on Tuesday.
- Yan Gomes returns to the Indians’ lineup after missing six weeks with a sprained right knee 0
- Marlins jump in Clevelander pool after snapping losing streak 4
- Settling the Score: Saturday’s results 6
- Brian Matusz was ejected for having a foreign substance on his arm 31
- Josh Hamilton will join the Rangers on Monday 5
- UPDATE: David Wright diagnosed with spinal stenosis 20
- Settling the Score: Friday’s results 39
- Video: Mike Trout makes a ridiculous slide to beat the tag at third base 15
- And That Happened: Wednesday’s scores and highlights (133)
- Bryce Harper on Marvin Hudson ejection: “I don’t think 40,000 people came to watch him ump” (131)
- Bryce Harper ejected for second time in a week (122)
- GM Dan Jennings to be named the Marlins new manager. And it’s a terrible idea. (111)
- And That Happened: Tuesday’s scores and highlights (101)