Feb 5, 2014, 1:25 PM EDT
The Rangers’ ballpark has a new name: Globe Life Park in Arlington. It’s named after the Globe Life insurance company. Based on what I’ve seen from Twitter and the comments from the earlier post on the matter, it’s not going over too well. It’s either too dull, too lame, too corporate or too whatever else you can think of.
And I really can’t get too worked up over any of this.
The two most venerable ballparks in baseball are named after a gum company and an insurance company. Oh, you didn’t know that about Fenway Park?
[Red Sox owner John] Taylor claimed the name Fenway Park came from its location in the Fenway neighborhood of Boston, which was partially created late in the nineteenth century by filling in marshland or “fens“, to create the Back Bay Fens urban park. However, given that Taylor’s family also owned the Fenway Realty Company, the promotional value of the naming at the time has been cited as well.
How about all three iterations of Busch Stadium?
The brewery originally wanted to name the ballpark Budweiser Stadium. Ford Frick, then Commissioner of Baseball, vetoed the name because of public relations concerns over naming a ballpark after a brand of beer—an ironic stance, given all baseball clubs’ significant revenues from beer sales. However, the Commissioner could not stop Anheuser-Busch president August Busch, Jr. from renaming it after himself, and so he did . . .
Most ballparks have corporate names now or, like Fenway and Wrigley, have some commercial history to the name. The ones that don’t are Angels Stadium, Dodger Stadium, Yankee Stadium, Kauffman Stadium, Marlins Park, Nationals Park, and Oriole Park at Camden Yards. Turner Field is named after Ted Turner, but his name was on the company which owned the team, so it’s hard to say which way that cuts.
The Angels had a corporate name in the past but reverted. They — and I presume Marlins Park and Nationals Park — would go corporate if the right deal came along. Maybe Orioles Park too. I’m guessing only Yankees, Dodgers and Kauffman would eschew a name-change on principle (or because their brand is bigger than any potential corporate partner’s brand). Turner Field only has a couple of years left and I’d bet my children that the Braves go with a corporate name for the new place.
But I don’t think the jokes made at Globe Park’s expense are because it’s corporate per se. Everyone knows most stadiums have corporate names now. Most people are just mad because it sounds funny. Or flat. But I can’t get too worked up over this either because just about every corporate-named ballpark sounded funny when we first heard it. We just got used to it.
We have Petco Park, which is frankly ridiculous when you think about it. There are two parks named after orange juice. “Comerica” is not a word. Do you know anyone who even uses U.S. Cellular? Really, only the parks named after beer and Great American Ballpark — which a lot of people probably don’t realize is named after an insurance company — sound sort of natural. The rest is just a mishmash of telecom and banking and stuff.
I predict people will joke about Globe Park in Arlington for a couple of days. And will make note of its awkwardness for the first two days of the season at most. And then we’ll just get used to it until the next silly corporate park name comes along.
Or, better yet, we’ll just keep calling it The Ballpark. Those guys at Globe aren’t paying us, after all. So why should we dance to their tune?
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