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The Red Sox cleaned up in offseason merchandise sales

Mar 27, 2014, 12:11 PM EST

red sox logo

Not surprising given that they, you know, won the World Series. But here are the numbers on offseason merchandise sales from Fanatics.com:

Top selling teams since Jan. 1 

Boston Red Sox
NY Yankees
LA Dodgers
St. Louis Cardinals
SF Giants

Best Offseason Year-over-Year increases

Boston Red Sox – up 230%
Pittsburgh Pirates – up 200%
Kansas City Royals – up 175%

Top-selling MLB Players since Jan. 1

Derek Jeter
David Ortiz
Mike Trout
Dustin Pedroia
Buster Posey

The only thing that is even mildly surprising here is the presence of Royals gear going up 175%. On the one hand I do feel like there is a lot more hope and optimism among Royals fans than there used to be, and that likely translates into jersey sales. On the other hand, it’s not like some external event like a playoff appearance or a huge free agent signing or anything went down for them.

Maybe people are finally realizing that, the team itself aside, the Royals caps and jerseys are pretty sweet all things considered.

  1. jcmeyer10 - Mar 27, 2014 at 12:27 PM

    *Cut to James Shields buying a ton of Royals gear online*

    • cardinalcrazy - Mar 27, 2014 at 12:31 PM

      Or instead of one fan buying one jersey, apparently there are two fans who bought two Royal’s jerseys. ZING

      • cardinalcrazy - Mar 27, 2014 at 12:32 PM

        Oh and another possibility is that the players who recently joined the Royals are required to purchase their own jerseys. I’m on fire today! ZING

      • 18thstreet - Mar 27, 2014 at 12:39 PM

        I’m going to allow it.

  2. frank433 - Mar 27, 2014 at 12:28 PM

    There is that song all over the radio that might be helping Kansas City sell merchandise.

  3. Paul White - Mar 27, 2014 at 12:39 PM

    The Royals’ increase isn’t really all that surprising when you consider that Kansas City is a great sports town in general and a a traditionally good baseball town. Give them a good team and they will support it. The Chiefs were good last year and the fans set a world record for loudest stadium. KU basketball is on a ridiculous string of sellout crowds. Sporting KC won the MLS championship and the team’s season attendance was at 107% of capacity.

    When the Royals were regularly good, Kansas City supported that team very well. From 1973 thru 1990, the Royals were never outside the top half of the league in attendance despite KC being one of the smaller markets in baseball, and were regularly in the top 3. Last year the team was good, and people responded. The team’s attendance was its third-highest since the strike in 1994, and now a merchandise spike.

    • slaugin - Mar 27, 2014 at 12:49 PM

      when you say KU are you talking about Kansas? are you aware Kansas City is not actually in Kansas?

      • professor30 - Mar 27, 2014 at 1:18 PM

        Since when?

      • Paul White - Mar 27, 2014 at 1:21 PM

        Are you aware that…
        1. There is a Kansas City, KS, right across the state line from Kansas City, MO?
        2. The western suburbs of the KC metro area are a closer drive to a KU game in Lawrence than they are to Kauffman Stadium for a Royals game?

  4. scoutsaysweitersisabust - Mar 27, 2014 at 12:48 PM

    I’m sure having the three biggest markets between NYY, Boston, and LA aren’t hurting things either. I would be rather interested in seeing the numbers adjusted per capita.

    Nice to see Pitt and KC get some love. Hopefully the TV execs will take notice and realize there are teams other than the Redsox and Yankees…

    • jcmeyer10 - Mar 27, 2014 at 1:03 PM

      It’s not about the size of the market but how you use it :D

      • toodrunktotastethischicken - Mar 27, 2014 at 1:57 PM

        …that’s what she said?

      • 18thstreet - Mar 27, 2014 at 3:29 PM

        I’m going to allow it.

  5. rhmurphy - Mar 27, 2014 at 1:03 PM

    people buy royals merchandise want to be like lorde

  6. chunkala - Mar 27, 2014 at 2:08 PM

    Makes perfect sense; anyone ever take a trip up to Boston?
    Their idea of fashion sense is which jersey to wear each day, Bruins, Pats, Sox, Celts?

    • 18thstreet - Mar 27, 2014 at 3:29 PM

      Occasionally they wear sweaters from dear alma mater. It has to match the monocle, though.

      • 18thstreet - Mar 27, 2014 at 3:30 PM

        No, not Tufts.

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