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The David Ortiz-Obama selfie was a promotional stunt

Apr 2, 2014, 4:00 PM EDT

Ortiz Obama

UPDATE, 6:20 p.m. ET: Ortiz says it wasn’t a stunt.

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The selfie of David Ortiz and Obama yesterday was pretty cool. Now it feels somewhat less cool:

Ortiz, who took the presidential photo with his Samsung smartphone, had signed a promotional deal with the mobile-device manufacturer on Monday.

“We have a relationship with David and the Red Sox. We partner with people who have like-minded values and fit with who we are as a brand,” a Samsung spokesman told ABCNews.com in a statement.

Shortly after Ortiz tweeted his photo with Obama, which he took while the 2013 World Series champion Red Sox were being feted at the White House, Samsung told the Boston Globe that it “was an honor to help him capture such an incredible and genuine moment of joy and excitement.”

I don’t guess the concept of selfies are so dignified that they can actually be sullied by commercialism. But it was a lot more fun to think of this as a spontaneous thing as opposed to a marketing effort.

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