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The Top Ten Logos in MLB history — and the list actually includes Chief Wahoo

Apr 18, 2014, 9:24 AM EDT

white sox logo

Design Room has come up with a list of the top ten logos in MLB history. It’s mostly defensible — I love the minimalist/modern logos like the 1970s-80s White Sox, the old Brewers mitt and the Expos logo — but there are two pretty notable inclusions.

1. Chief Wahoo makes it. Now, I get why Wahoo makes this list — go read the reasoning — but if your inclusion of a logo is based on subversive politics as opposed to its actual aesthetics, eh, make a different list; and

2. Citing the Tigers’ English D logo over its vastly superior round roaring tiger logo is a crime against humanity.

I mean, sure, the English D is great and it makes the Tigers’ home uniforms, in my view, the best uniforms in baseball history. But this is pure awesome sauce:


Anyway, a fun list for a slow morning.

  1. jimmyt - Apr 18, 2014 at 9:30 AM

    “having or showing the belief that a particular race is superior to another.”

    I wish more people understood that and quit painting racism with such a broad brush. It’s counter-productive.

    • renaado - Apr 18, 2014 at 9:43 AM

      Racist people are stuck within the past history.

    • historiophiliac - Apr 18, 2014 at 10:45 AM

      I wish people understood the nuances of racism instead and didn’t need to be smacked with it full in the face to recognize it.

      • renaado - Apr 18, 2014 at 11:57 AM

        Just a little whisper through the ear…

  2. cyclops1771 - Apr 18, 2014 at 9:38 AM

    Way to add Wahoo for PAGECLICKS!

    • 18thstreet - Apr 18, 2014 at 10:09 AM

      Are you really blaming a web editor for posting stories in a way that maximizes clicks?

      The answer will surprise you.

      • kopy - Apr 18, 2014 at 11:09 AM

        The web editor probably used this one weird trick.

    • Bryz - Apr 18, 2014 at 10:15 AM

      The author of this list included Chief Wahoo to grab your attention. You won’t believe what happened next!!!

      • historiophiliac - Apr 18, 2014 at 10:34 AM

        And you clicked anyway! Who’s the dummy?

  3. pwshrugged - Apr 18, 2014 at 9:41 AM

    I think of it as the “spooked Tiger” logo and have always found a certain unorthodox charm to it… I mean, yeah, on one hand, these days, it’s totally not a normal sports logo. I mean, the Tiger looks more surprised than anything. It’s definitely unique and memorable. And the wife likes it, so that’s bonus points in our house, too.

    • dcarroll73 - Apr 18, 2014 at 10:26 AM

      I’ve always thought of that logo as “Tiger in the ‘Scope.” He does seem, at the least, taken aback. I have always loved that ‘English D’ so I guess the Tigers are two-for-two in great logos.

      • historiophiliac - Apr 18, 2014 at 10:41 AM

        I say 3-for-3 because I love the roaring tiger coming thru the D too. All are winners. We have nothing to feel shame for in regard to logos, thankfully.

    • Francisco (FC) - Apr 18, 2014 at 10:50 AM

      Spooked? Come on let’s get serious, look at those pupils, that tiger is on Crack. “They’rrrrrr Great!” Not that there’s anything wrong with that.

      • historiophiliac - Apr 18, 2014 at 11:29 AM

        Can’t you do a lair story on Craig’s War on Wahoo?

    • metroplexsouthsider - Apr 18, 2014 at 5:47 PM

      There’s no way I rank it higher than the “D.” And, otherwise, I wouldn’t have half those logos on my top 10.

      • pwshrugged - Apr 18, 2014 at 6:37 PM

        Oh god no, the “D” is the classic. It’s the best. Always will be. And actually I prefer the roaming-Tiger-through-the-D logo to the “spooked Tiger.”

        But I’ll always respect that we still have the “spooked Tiger”, that we still use it, and that in an era where lots of teams (especially football teams, like, say, the Lions) feel the need to make their animal logos look more ferocious… we stick with the very confused/surprised-looking Tiger above. There’s something pleasant and quaint about that, and it makes it a memorable logo for me (in a good sense).

  4. Eutaw's Finest - Apr 18, 2014 at 9:48 AM

    Me thinks the O’s original Cartoon bird deserves some recognition…

    What’s that? Orange tinted glasses? Why yes, I am wearing them. Why?

    • scoutsaysweitersisabust - Apr 18, 2014 at 9:59 AM

      Yea, I was fully expecting that aswell. If you ask me, the shoulder patch bird is just FANTASTIC!

      • 18thstreet - Apr 18, 2014 at 10:19 AM

        Wow — never noticed how much better the new cartoon bird is than the old cartoon bird. Nice work, Orioles.

      • Eutaw's Finest - Apr 18, 2014 at 10:53 AM

        100% agree. I tell ya, back in 2010 I bought a throw back Cartoon bird hat and was excited to not have the same ornithologically correct bird that everyone else had… then they went back to cartoon a year later. So much for that. But I’m glad they are back to the cartoon bird again. And pushing the Cuckoo Bird mascot too!

  5. mybrunoblog - Apr 18, 2014 at 9:52 AM

    30 mlb teams plus a dozen or more defunct teams. Logo changes, secondary logos, alternate logos, wordmarks etc. There must be hundreds and hundreds of mlb logos. Tough to pick the ten best. How on earth did they leave _______ (insert team name) off the list? Everybody has a favorite. May be easier to make a ten worst list.

    • Eutaw's Finest - Apr 18, 2014 at 10:58 AM

      Let’s do it! I’ll throw the original Tampa Bay DEVIL Rays logo out there. Disastrophe (for when it’s both a disaster and catastrophe).

      • kopy - Apr 18, 2014 at 11:12 AM

      • raysfan1 - Apr 18, 2014 at 1:48 PM

        I liked the D-Rays logo,

    • 18thstreet - Apr 18, 2014 at 11:13 AM

      Boston Red Sox, 1950-1959: Jay Leno was their logo.

      • infieldhit - Apr 18, 2014 at 5:42 PM

        Funny thing is that he was born in ’50 and grew up in Mass.

    • Eutaw's Finest - Apr 18, 2014 at 12:43 PM

      Or this:

  6. gothapotamus90210 - Apr 18, 2014 at 9:56 AM

    Craig, do you sit in the corner all day, paralyzed from thinking about all the injustices ever known to man?

    • Craig Calcaterra - Apr 18, 2014 at 12:54 PM

      Not really. Do you saunter through life totally oblivious to them?

      • historiophiliac - Apr 18, 2014 at 1:17 PM

        Clearly not one of your Twitter followers.

  7. psukardi - Apr 18, 2014 at 10:00 AM

    Another day another article about Chief Wahoo. I took the bait, good for you Craig. But then again I wear a starched shirt and a tie to work every day….

    • historiophiliac - Apr 18, 2014 at 10:44 AM

      You know Aaron did NOT say that everyone who wears a shirt and tie is racist. So, I’m not sure what you’re saying…unless, you wanted to make that inference about yourself voluntarily?

      • psukardi - Apr 18, 2014 at 10:50 AM

        He didn’t say it word for word – but anyone with some reading comprehension can infer that he implied that very statement.

      • historiophiliac - Apr 18, 2014 at 10:53 AM

        He didn’t even come close to it. He said racists wear shirts and ties now, but that does not mean ALL people in shirts and ties are racist. You wouldn’t have to get your feelers hurt if you read more carefully there.

      • yahmule - Apr 18, 2014 at 11:02 AM

        Ties aren’t racist, they’re sexist. Especially to guys like me, Walt Williams and Manny Sanguillen who have no necks.

      • koufaxmitzvah - Apr 18, 2014 at 11:57 AM

        Yes. Please tell me what Henry Aaron really meant to say, oh anonymous one.

        You guys take offense to everything. And by You Guys, I mean Guys Like You.

        Whatever that means, you’ll tell me.

      • kruegere - Apr 18, 2014 at 1:10 PM

        What about this one?

      • historiophiliac - Apr 18, 2014 at 1:15 PM

        Um, did your kid draw that in school? lol Okay, that’s one only a parent could love.

      • yahmule - Apr 18, 2014 at 2:31 PM

        I hope everybody who downthumbed my comment gets hit by a flying turd.

  8. johnnysoda - Apr 18, 2014 at 10:00 AM

    Having a hard time with the Cardinals “birds on the bat” logo not being on here. Big exclusion.

    • Chip Caray's Eyebrows - Apr 18, 2014 at 10:10 AM

      I’m okay with it.

      • spudchukar - Apr 18, 2014 at 11:36 AM

        Your OK with Chip Caray, which pretty much excludes you from any discussion.

      • Chip Caray's Eyebrows - Apr 18, 2014 at 12:19 PM

        Who says I’m okay with Chip Caray, exactly? You’re making assumptions, and your assumption is incorrect.

    • 18thstreet - Apr 18, 2014 at 10:15 AM

      I think it’s because the bird looks like it’s up to no good. Shifty.

      Keep an eye on that bird. He’s waiting until you turn your back so he can take a crap on your car.

      (Note: I kid, I kid. I think it’s a great logo.)

  9. 18thstreet - Apr 18, 2014 at 10:13 AM

    I’ve never liked that White Sox logo. I don’t see the charm. And I definitely don’t see the artistic merit. Can someone explain the appeal?

    • dluxxx - Apr 18, 2014 at 11:06 AM

      How do you explain “art” to a Neanderthal?

      J/K, I don’t get it either.

  10. durno99 - Apr 18, 2014 at 10:51 AM

    Minny and Paul shaking hands!!!!

    • kopy - Apr 18, 2014 at 11:15 AM

      That’s my extremely biased omission – especially considering the story and why they made a logo of two cities getting along.

    • yahmule - Apr 18, 2014 at 11:16 AM

      This is true. Nothing beats the camaraderie of anthropomorphic cities.

      • 18thstreet - Apr 18, 2014 at 11:29 AM

        The shaking-hands logo implies that they were at war for 1000 years before they were able to unite over the Twins. Athens and Sparta finally have peace! Let us commemorate this moment.

  11. ditchparrot19 - Apr 18, 2014 at 10:55 AM

    The object in the Brewers’ logo is not a mitt – it’s a glove. Mitt’s don’t have fingers other than the thumb, and catcher’s and first base are the only mitts used in the game.

  12. kraa0901 - Apr 18, 2014 at 11:12 AM

    Man…. Craig, you are such a tool. You are one of those hippy liberal types aren’t ya? I’m guessing you do this whole thing just so you can spread your words of “wisdom”. It’s falling on deaf ears chief. Just stop…please…STOP.

    • Craig Calcaterra - Apr 18, 2014 at 12:55 PM


  13. paperlions - Apr 18, 2014 at 11:13 AM

    Obviously, this is another thinly veiled pro-PED post by Craig. Look at the tiger, you don’t think he’s all wigged out on greenies?

    • yahmule - Apr 18, 2014 at 11:17 AM

      Speaking of thinly veiled…


    • historiophiliac - Apr 18, 2014 at 11:19 AM

      No, just obviously caught stealing…like most Tigers’ baserunners. 😦

      • raysfan1 - Apr 18, 2014 at 1:53 PM

        If that’s the case then the tiger really shouldn’t look so surprised.

      • historiophiliac - Apr 18, 2014 at 1:55 PM

        It’s really from being the one caught, because it could be any guy on base. Who, me?

      • raysfan1 - Apr 18, 2014 at 8:01 PM

        Maybe the tiger is simply shocked because someone offered it bread pudding instead of delicious cake.

      • raysfan1 - Apr 18, 2014 at 8:02 PM

        Poor thing.

      • historiophiliac - Apr 18, 2014 at 9:10 PM

        Obviously, he’s watching tonight’s game. 😦

  14. rbj1 - Apr 18, 2014 at 11:16 AM

    Yankees logo not included? Bad list. Yankees logo is why I became a Yankees fan when I was 4.

    • yahmule - Apr 18, 2014 at 11:27 AM

      I can’t believe they didn’t consider that data point.

  15. moogro - Apr 18, 2014 at 1:23 PM

    That Tiger is not a chill-Tiger. It is a Tiger saying, “Where’s my coffee?!”

  16. disgracedfury - Apr 18, 2014 at 1:52 PM

    I guess like the RedSkins the white Indians owners believe they are honoring Native Americans by putting a racist character as their team logo.

    It’s not like anyone would acre if they changed there logo.Maybe if they change their name they would actually win for once.

  17. drs76109 - Apr 18, 2014 at 2:02 PM

    The Phillies entry is misleading. The “P” it principally talks about was the primary logo until the early 90s when the current logo took effect. The “Phil and Phyllis” and the one from 1983 were alternate graphics – worn generally on sleeves but not on caps or on the base uniform.

  18. gbart22 - Apr 18, 2014 at 3:06 PM

    This is purely subjective and holds no actual merit. The people voting going to judge according to their taste and since taste in and of itself is subjective and personal this is basically just an I say so type list. If you wanted to find out the best logos the best method would be to hold a vote and see which ten garner the highest marks the trouble though is almost everyone will vote their home team mark because it naturally holds a special place in ones psyche however in general you should be able to come to some overall consensus.

  19. gloccamorra - Apr 18, 2014 at 5:10 PM

    Those are all fairly recent logos. I’m still looking for the logos of the Brooklyn Bridegrooms and Boston Beaneaters.

  20. idolized1 - Apr 18, 2014 at 6:47 PM

    I have never seen a man have as big of a hard-on for Chief Wahoo as Craig Calcaterra.

  21. musketmaniac - Apr 18, 2014 at 6:58 PM

    stupid, rank the minor league teams they don’t have to get pc on us.

  22. 4thqtrsaint - Apr 18, 2014 at 8:40 PM

    Its baseball season & this is all there is to write about? Going to read PFT where there’s real news about NFL offseason.

  23. 4thqtrsaint - Apr 18, 2014 at 8:41 PM

    That Tiger’s expression? Photo of the original tiger was taken right after someone whispered, “You’re in Detroit.”

  24. bostonfrogs - Apr 19, 2014 at 6:00 AM

    “You mean to tell me that Phil Coke is STILL on the roster???”—Spooked Tiger logo, completely taken aback.

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