Jun 4, 2014, 9:46 AM EDT
I memorialize this every year because I am a sucker for well-intentioned ideas that turn into utter disasters and the recognition that, oftentimes, we simply can’t have nice things. And really, what is better intentioned and what is a nicer thing than giving people fatigued by Watergate and economic stagnation a night of cheap beer?
But we note it again today, the 40th anniversary of Ten Cent Beer Night in Cleveland. The Indians’ promotion that gave unhappy people unlimited quantities of nearly-free alcohol which, amazingly, turned into utter chaos. Paul Jackson’s 2008 story remains the gold standard on the topic, giving us the background of how it went down and why Cleveland in 1974 was the perfect time and place for that to turn into the mess it became.
As I noted last year, I am less shocked by the riot itself than I am about the conditions which led up to it. The accepted notion that, heck, people are going to get drunk and rowdy at the ballpark in large numbers and that people throwing bottles onto the field — before the riot started, mind you — was just the cost of doing business to get, like, half a million people to come see your games over the course of the season. Now the least bit of bad fan behavior is newsworthy. And the notion that you have to accept such ridiculousness in order to get a small number of people through the turnstiles is positively foreign.
Maybe the beer is too expensive today. Maybe there are too many distractions and family-friendly promotions that relegate the game to an afterthought at times. I often think that’s the case anyway. But I’d willingly take today’s excesses over those of the bad old days of the 1970s.
- Two radio stations in San Francisco are refusing to play Lorde’s “Royals” during the World Series 10
- Royals tab James Shields, Yordano Ventura to start first two games of World Series 1
- Brian Roberts is retiring 13
- So, if you’re not a fan of the Royals or Giants, who ya got? 115
- Video: Watch Travis Ishikawa’s pennant-winning homer 13
- Travis Ishikawa sends Giants to World Series on walk-off three-run homer 79
- NLCS, Game 5: Cardinals vs. Giants lineups 30
- This team. 30
- So, if you’re not a fan of the Royals or Giants, who ya got? (117)
- “The Kansas City Royals Are the Future of Baseball” — someone actually said that. (93)
- Andrew Friedman leaving the Rays to take over as Dodgers President of Baseball Operations (83)
- Quit making a big deal out of anomalies. Most of what happens is meaningless. (82)
- Travis Ishikawa sends Giants to World Series on walk-off three-run homer (79)