Jul 29, 2014, 2:30 PM EDT
There’s a company called Shelf Life Clothing which makes T-shirts mocking the Chief Wahoo logo, changing the caricature to a white person with blond hair and writing “Caucasians” in the Cleveland Indians script. These shirts have been around a long time — I wrote about them at my old Shysterball blog back in 2007 — but they’ve recently made the news again.
Back in June, the DJ for a Canadian group consisting of three Ojibwa Indians called A Tribe Called Red wore the shirt in some publicity photos and it led to a bit of a dustup in which people called him racist. Which is a special kind of unhinged — calling the guy wearing the shirt which critiques and satirizes racism racist — but I’ve learned to never be surprised when it comes to this stuff anymore. The dustup has died down, but the effect of it has been fun:
A hot fashion item this summer on Ontario First Nations’ reserves is a T-shirt with the lettering “Caucasians” and the grinning logo of Chief Wahoo, the much-derided mascot of the Cleveland Indians major league baseball team . . . T-shirt maker Brian Kirby of Shelf Life Clothing in Cleveland said the “Caucasians” shirt has been his most popular seller since he began making them in 2007, but interest “skyrocketed” after the Deejay NDN controversy, especially after the story hit Reddit and Facebook.
“We have had over 3,000 shares on posts about the tee in the last month, and have been working around the clock to keep up,” Kirby said.
That’s unexpected. Because I’ve been told by so many people that, in reality, no one cares about Chief Wahoo, most Indians feel “honored” by their images and iconography being appropriated by sports teams and that the politics of race and sports mascots is purely a function of liberal white guilt and pinkos like me wishing to push our agenda.
Hmm. Guess not.
- Giants to acquire Mike Leake from Reds 2
- Astros acquire Carlos Gomez and Mike Fiers from Brewers 39
- Pirates bolster bullpen, pick up Joakim Soria from Tigers 10
- 2015 MLB Trade Deadline Tracker 4
- The extraordinarily odd, 13-player Dodgers-Marlins-Braves trade is done 62
- Blue Jays acquire David Price from the Tigers 111
- Both the Phillies and the Rangers did well in the Cole Hamels trade 72
- Rangers land ace left-hander Cole Hamels from Phillies 106
- The MLBPA is considering withholding cooperation with ESPN, Fox over Colin Cowherd’s comments (157)
- The Cubs are in discussions with the Phillies on Cole Hamels (146)
- Major League Baseball rips Colin Cowherd in an official statement (123)
- Blue Jays acquire David Price from the Tigers (111)
- Rangers land ace left-hander Cole Hamels from Phillies (106)