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“Caucasians” t-shirts are hot sellers on Canadian Indian reservations

Jul 29, 2014, 2:30 PM EST

Caucasians

There’s a company called Shelf Life Clothing which makes T-shirts mocking the Chief Wahoo logo, changing the caricature to a white person with blond hair and writing “Caucasians” in the Cleveland Indians script. These shirts have been around a long time — I wrote about them at my old Shysterball blog back in 2007  — but they’ve recently made the news again.

Back in June, the DJ for a Canadian group consisting of three Ojibwa Indians called A Tribe Called Red wore the shirt in some publicity photos and it led to a bit of a dustup in which people called him racist. Which is a special kind of unhinged — calling the guy wearing the shirt which critiques and satirizes racism racist — but I’ve learned to never be surprised when it comes to this stuff anymore. The dustup has died down, but the effect of it has been fun:

A hot fashion item this summer on Ontario First Nations’ reserves is a T-shirt with the lettering “Caucasians” and the grinning logo of Chief Wahoo, the much-derided mascot of the Cleveland Indians major league baseball team . . . T-shirt maker Brian Kirby of Shelf Life Clothing in Cleveland said the “Caucasians” shirt has been his most popular seller since he began making them in 2007, but interest “skyrocketed” after the Deejay NDN controversy, especially after the story hit Reddit and Facebook.

“We have had over 3,000 shares on posts about the tee in the last month, and have been working around the clock to keep up,” Kirby said.

That’s unexpected. Because I’ve been told by so many people that, in reality, no one cares about Chief Wahoo, most Indians feel “honored” by their images and iconography being appropriated by sports teams and that the politics of race and sports mascots is purely a function of liberal white guilt and pinkos like me wishing to push our agenda.

Hmm. Guess not.

206 Comments (Feed for Comments)
  1. hbk72777 - Jul 30, 2014 at 12:48 AM

    “That’s unexpected. Because I’ve been told by so many people that, in reality, no one cares about Chief Wahoo, most Indians feel “honored” by their images and iconography being appropriated by sports teams and that the politics of race and sports mascots is purely a function of liberal white guilt and pinkos like me wishing to push our agenda.

    Hmm. Guess not.”

    Well moron, not one complaint was filed against the Redskins, whom the Trademark office said caused outrage. Not one

    Besides, you’re late, haven’t you heard?, you people are protesting the Jews now.

    • SocraticGadfly - Jul 30, 2014 at 11:23 AM

      Er, it was an official complaint, legally filed, that was part of the outrage you claim is nonexistent. And, I’m not even going to try to decipher the thinking in your last graf.

  2. theravenmaniac - Jul 30, 2014 at 1:34 AM

    I’m outraged Peter King, Bob Costas, or Mike Florio have not raised this topic in conversation to boycott the t-shirt maker!!!

  3. Harry Caray's Glasses - Jul 30, 2014 at 2:12 AM

    The University of Northern Colorado had something similar in 2002:

    http://www.cafepress.com/fightinwhite

  4. theravenmaniac - Jul 30, 2014 at 10:17 AM

    I’m so confused what point CC was trying to make, is he getting a cut of the sales to promote this?

  5. theravenmaniac - Jul 30, 2014 at 10:17 AM

    I’m so confused what point CC was trying to make, is he getting a cut of the sales to promote this?

  6. jilljulias - Aug 1, 2014 at 3:23 PM

    Good on the Ojibwa’s. Poke a little fun and make some money at the same time.
    !

  7. siestadigs1 - Aug 1, 2014 at 8:15 PM

    School Board hears request to change Venice ‘Indian’ mascots.

    The idea of deleting and wiping away years of tradition and community pride in one’s team becomes very apparent when the issue becomes local. Perhaps the most prestigious high school baseball and football team in Florida is dealing with one Yahoo’s (Next one to face the ax..) “feelings” of discrimination over a logo versus’s the thousands of kids who have worn that jersey with pride. It’s very easy to take a position against a billionaire, care to make the same one against the memories and history of kid’s who play for nothing?

    • tmc602014 - Aug 2, 2014 at 7:23 PM

      Most certainly. Especially if the NAME OF THE HS TEAM is more important to the idiot administrators than the actual education being provided. No one is going to void a history of achievement when the name of the mascot is changed. Do you think Stanford University, which owns the second most NCAA team championships and the most NCAA individual championships in history, disclaimed all those performances that occurred in the Indians jersey they wore before ’72? Your argument is specious and idiotic.

  8. Scout Paget - Aug 1, 2014 at 9:52 PM

    Hmmm, I actually like both the Cleveland design and the Caucasians design.

  9. kevjones75 - Aug 2, 2014 at 1:26 PM

    I WANT ONE! Love it! I’m a Caucasoid by the way.

  10. xjokerz - Aug 5, 2014 at 2:23 AM

    lol WHAT! thats awesome. and of course Craig would have this post.

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