Aug 5, 2014, 9:13 AM EDT
A few weeks ago I wrote a little bit about who might follow Derek Jeter as the so-called “Face of Baseball.” I didn’t think too deeply about it, but in the course of my musings I noted that it may be tough to find one given that Derek Jeter has this quality about him — a mystery and a privacy, however pleasant it may be — which allows fans and the media to project our values on him and say “yep, he stands for what I stand for!”
I didn’t realize that, rather than being an odd quirk of Jeter’s persona that lends him to being the avatar of the game for so many, it’s an essential trait for anyone who would take that role. And that it’s a role — The Face of Baseball — that may now be obsolete.
I learned this by reading Jack Moore’s excellent article at the Hardball Times this morning, in which he explores why it is baseball (and all sports really) have historically needed a “face,” and how the media and marketing arms of professional sports have traditionally served as intermediaries between the sport and the fans and who promote that face. Intermediaries which communicate to fans the values the intermediaries want them to appreciate. This is all based on actual social science Moore talks about in which things like character, discipline, competition, nationalism and the like are appreciated and celebrated by sports fans and which they have come to expect as the primary mode of understanding sports as a default. Values that are even fetishized to some extent, I would argue.
The most prominent intermediary: the sports media. Reporters columnists and TV producers who play up these themes in their coverage. It’s impossible not to see this once you are aware of it. Think any column talking about a player’s character or about what makes him great, separate and apart from the fact that he hits the ball hard. The entire conversation of player character and attitude that utterly consumes sports radio and those shout-fests on ESPN. The little features at the top of or in the middle of broadcasts. The narratives that are applied to the stories of the games.
But Moore notes something important: in the past 15 years or so, the need for intermediaries like journalists and TV producers has become less necessary. We can mainline our sports via the Internet far more easily than we could before. This, for some, leads to a view of the game that is far more data-oriented than stories/values-oriented (think the sabermetric community). For those who still go through media intermediaries, there is a far wider choice of them, including intermediaries which may extoll a set of values which are radically different than the “hero/competitor/champion/gentlemen” values extolled by the traditional sporting press (think contrary bloggers who LOVE flamboyant showboats and don’t get too bent out of shape about PED users). And of course, the mainstream media and those sports yakkers are still out there pushing the idea of “winners” and “competitors” and “class acts” and all of that nonsense.
If the way baseball is consumed and understood has fragmented — and it clearly has — having a single face for baseball is an obsolete concept. For some it may be a hard-working, clean-living, marquee guy like Derek Jeter is assumed to be. For some it may be an entertaining/frustrating force of nature like Yasiel Puig. For some it may not be a face, but a heel. A guy who becomes an anti-hero just like heels have in wrestling since the 1990s. For others it may be no one, as they choose to just have the game pump into their veins via the visceral experience and data.
These are some pretty heady concepts about which I have always been vaguely aware and have promoted in piecemeal fashion, but which I am just now realizing, thanks to Moore’s piece, explain almost everything about what has shaped sports and sports media and the online conversation about baseball over the past several years. Kudos to Moore for laying this out as he does here.
May 28, 2015, 11:39 PM EDT
Red Sox prospect left-hander Eduardo Rodriguez tossed 7 2/3 scoreless innings in his major league debut against the Rangers on Thursday.
May 28, 2015, 10:51 PM EDT
Rockies prospect David Dahl suffered a “massive laceration” in his spleen following an outfield collision Thursday and required season-ending surgery.
May 28, 2015, 10:03 PM EDT
Hamilton got a rousing ovation from the home crowd in his return to Texas.
May 28, 2015, 9:05 PM EDT
Jarrod Saltalamacchia was cut loose by the Marlins earlier this month after proving to be a disappointment in his three-year, $21 million contract, but the Diamondbacks are ready to give him a shot.
May 28, 2015, 8:22 PM EDT
Kazmir left his start yesterday against the Tigers after three innings with shoulder tightness, but it sounds like he might not have to miss much time.
May 28, 2015, 7:40 PM EDT
Tanaka has been sidelined since April 23 due to a right forearm strain and right wrist tendinitis.
May 28, 2015, 7:01 PM EDT
The 39-year-old Ortiz has just one hit in his last 20 at-bats and is batting an uncharacteristic .216/.303/.377 with six home runs and 18 RBI across his first 43 games this season.
May 28, 2015, 6:15 PM EDT
The Indians placed Santana on the paternity leave list Thursday following the birth of his daughter.
May 28, 2015, 4:52 PM EDT
Nava has struggled all season, hitting just .159 with zero homers.
May 28, 2015, 4:27 PM EDT
Michael Taylor suddenly has a full-time job.
May 28, 2015, 4:00 PM EDT
Seven and two-thirds innings, 12 strikeouts and nothin’ else doin’.
May 28, 2015, 2:37 PM EDT
Great Moments in . . . wah?
May 28, 2015, 12:50 PM EDT
Kingham cracked top-100 prospect lists last season and this season.
May 28, 2015, 12:16 PM EDT
Jay has been out since May 10 with a wrist injury.
May 28, 2015, 11:53 AM EDT
I don’t do requests and even if I did, I would’t do Rush requests. But you all have broken me down.
May 28, 2015, 10:47 AM EDT
“I have nothing to complain about.”
May 28, 2015, 10:30 AM EDT
He just opted out of his deal with Tampa Bay.
May 28, 2015, 10:15 AM EDT
“He could be anywhere.”
May 28, 2015, 10:00 AM EDT
Where is the asterisk-applying crowd when you need ’em?
May 28, 2015, 9:19 AM EDT
In other news, Taco Bell restaurants in Southern League towns are experiencing record sales.
- Eduardo Rodriguez dazzles in major league debut 4
- Masahiro Tanaka expected to rejoin Yankees next week 3
- Alex Rodriguez is the all-time AL RBI champion. Sorta. 76
- And That Happened: Wednesday’s scores and highlights 85
- Cardinals GM John Mozeliak: Matt Adams out 3-4 months, possibly the year, with torn quad 60
- Bryce Harper leads in the first round of National League All-Star voting 29
- Buster Olney: The Marlins should hire A-Rod to be their next manager 53
- Breaking down the Braves-Dodgers trade 20